Northbeam Technical Guides
Use these guides to learn about our platform and our data, or troubleshoot setup/tracking questions.
See an extensive list of guides using the left-side navigation, but find a brief description of each category below.
The Fundamentals of Northbeam
Understand the fundamental differences between Northbeam and any other environment.
- Accounting Modes
- Attribution Models
- Attribution Windows
- Credit Allocation Examples
- Our Metrics
- Differences between Northbeam and in-platform reporting?
MTA Onboarding
Are you in the middle of onboarding and have questions? See our Implementation Guide.
Channel Setup Guides
Need help setting up tracking for a specific channel? We got you covered.
- Channel Tracking Overview
- Tracking for Facebook Ads
- Tracking for Google + YouTube Ads
- Tracking for TikTok Ads
- Tracking for Twitter Ads
- Tracking for Snapchat Ads
- Tracking for Klaviyo
- Tracking for Attentive
- Tracking for Pinterest Ads
- Tracking for Microsoft Ads
- Tracking for Amazon
- Tracking for TradeDesk
- Tracking for MNTN
- Tracking for Rakuten
- Tracking for Tatari
- Tracking for Bliss Point Media
- Tracking for All Other Channels (Non-Integrated Channels)
Troubleshooting Data
Have more questions about data differences or disparities? Here are a few guides to help:
- Our 5 Key Tracking Principles
- Differences in Total Revenue
- Differences in Ad Performance
- Differences in Ad Spend
- Differences in Customer Journeys and Visits
Pixels and Events
Here's information on our Pixel and Event tracking.
- Northbeam Pixel
- Purchase Events
- Email Sign Up Events
- Custom Goal Events
- Shopify Checkout Extensibility
Connections
Validating Your Data
After completing onboarding, it's important to double check your data to make sure everything is flowing into your dashboard as expected.
Dashboard Walkthroughs
Once you're fully onboarded, reference video walkthroughs reviewing our most popular pages, including the Overview Page and Sales Page. This way you could hit the ground running!
- Overview Page
- Sales Page
- Creative Analytics
- Breakdowns
- Exporting Data
- Subscription Analytics
- Metrics Explorer
Account Settings
Use these guides to learn about our admin-related functionalities.
Still Need Help?
Please reach out to our Support Team and we'll be in touch!
Updated 1 day ago