📊 Attribution Home Page
The Attribution Home Page is your central hub for daily actions and changes.
Here, your team of media buyers, channel managers, and any related-to-platform team can decide which platforms, campaigns, ads, and assets to adjust and improve for better performance.
Your default setting on this page is Attribution: Revenue, which shows the following:
- Sales
- New Customers
- Returning Customers
- Top of Funnel (Demand Capture)
- Bottom of Funnel (Demand Generation)
- Organic and Owned Media
On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about Profitability Benchmarks here.
You will also see the other tabs that contain:
- Product Analytics
- Orders
- Creative Analytics
✅ Up next
This Attribution Home Page allows you to understand daily performance and evaluate performance across campaigns, channels, and funnel stages. Let's dive deeper into the different Attribution Home Page settings.