The Attribution Home Page is your central hub for daily actions and changes.

Here, your team of media buyers, channel managers, and any related-to-platform team can decide which platforms, campaigns, ads, and assets to adjust and improve for better performance.

Your default setting on this page is Attribution: Revenue, which shows the following:

Sales
New Customers
Returning Customers
Top of Funnel (Demand Capture)
Bottom of Funnel (Demand Generation)
Organic and Owned Media

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On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about Profitability Benchmarks here.

You will also see the other tabs that contain:

Product Analytics
Orders
Creative Analytics

✅ Up next

This Attribution Home Page allows you to understand daily performance and evaluate performance across campaigns, channels, and funnel stages. Let's dive deeper into the different Attribution Home Page settings.

📊 Attribution Home Page

🚧
On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about Profitability Benchmarks here.

✅ Up next

🚧On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about Profitability Benchmarks here.

✅ Up next

🚧
On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about Profitability Benchmarks here.