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The Attribution Home Page is your central hub for daily actions and changes. Here, your team of media buyers, channel managers, and any related-to-platform team can decide which platforms, campaigns, ads, and assets to adjust and improve for better performance. Your default setting on this page is Attribution: Revenue, which shows the following:
  • Sales
  • New Customers
  • Returning Customers
  • Top of Funnel (Demand Capture)
  • Bottom of Funnel (Demand Generation)
  • Organic and Owned Media
On the right side of your screen, you will see Profitability, which cannot be utilized until you have passed the 90-day learning period with Northbeam. Learn more about Profitability Benchmarks here.
You will also see the other tabs that contain:
  • Product Analytics
  • Orders
  • Creative Analytics

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This Attribution Home Page allows you to understand daily performance and evaluate performance across campaigns, channels, and funnel stages. Let’s dive deeper into the different Attribution Home Page settings.