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Welcome to
Northbeam
Northbeam
Learn how to measure, understand, and improve profitable growth with Northbeam.
What’s driving your performance?PlatformSpendRevenueROASMeta$58,412▾0.6%$108,646▾11.1%1.86xGoogle$41,207▴0.7%$121,149▴3.9%2.94xTikTok$18,634▴7.9%$26,461▴21.1%1.42xSnapchat$6,912▴1.6%$8,848▴4.8%1.28x
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Explore the docs
01Get startedwhat Northbeam is · capabilities · your journey11 articles→02Onboardingimplementation · pixel, orders & spend25 articles→03Channelsconnect the account · insert the UTMs · confirm tracking108 articles→04Data & terminologymodels · modes · metric definitions14 articles→05Platformdashboards · sales · creative analytics · orders42 articles→06Use casesrecipes for common questions12 articles→07Changelogproduct & channel updatesrunning log→08Developers & APIorders · spend · exports · MCP30 articles→09Playbooksfor the Northbeam team7 articles→
The measurement stack
Multi-Touch AttributionEvent-log attribution across every channel and touchpoint.Mixed Media ModelingTime-series modeling of channel contribution, independent of pixels.Clicks + Deterministic ViewsMeasure revenue from awareness and video beyond the click.Northbeam ApexSend first-party performance data back to ad platforms.