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Welcome to Northbeam
Learn how to measure, understand, and improve profitable growth with Northbeam.
What’s driving your performance?PlatformSpendRevenueROASMeta$58,412▾0.6%$108,646▾11.1%1.86xGoogle$41,207▴0.7%$121,149▴3.9%2.94xTikTok$18,634▴7.9%$26,461▴21.1%1.42xSnapchat$6,912▴1.6%$8,848▴4.8%1.28x
The Northbeam Measurement System
Multi-touch attributionOptimize performance by seeing what’s driving results and where to put your next dollar.Incrementality TestingValidate which channels are driving growth and measure the impact they actually have.Media Mix ModelingInvest confidently by seeing how your marketing channels work together to drive growth.Artificial IntelligenceOperationalize your marketing intelligence, turning data into clear actions that drive growth.
Explore
Get startedoverview · capabilities · your journey→Onboardingsetup · pixel, orders & spend→Channelsconnect accounts · UTMs · tracking→Data & terminologymodels · modes · metric definitions→Platformdashboards · sales · creative · orders→Use casesrecipes for common questions→Changelogproduct & channel updates→Northbeam Apexcustom attribution for Meta ads→MCPClaude · ChatGPT · any AI agent→Mobile AppNorthbeam insights on iOS→Developers & APIorders · spend · exports · MCP→Playbooksfor the Northbeam team→