Welcome to Northbeam
Learn how to measure, understand, and improve profitable growth with Northbeam.
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What’s driving your performance?PlatformSpendRevenueROASMeta$58,412▾0.6%$108,646▾11.1%1.86xGoogle$41,207▴0.7%$121,149▴3.9%2.94xTikTok$18,634▴7.9%$26,461▴21.1%1.42xSnapchat$6,912▴1.6%$8,848▴4.8%1.28x
The measurement stack
Multi-Touch AttributionEvent-log attribution across every channel and touchpoint.Mixed Media ModelingTime-series modeling of channel contribution, independent of pixels.Clicks + Deterministic ViewsMeasure revenue from awareness and video beyond the click.Northbeam ApexSend first-party performance data back to ad platforms.
Explore the docs
Get startedoverview · capabilities · your journey→Onboardingimplementation · pixel, orders & spend→Channelsconnect accounts · UTMs · tracking→Data & terminologymodels · modes · metric definitions→Platformdashboards · sales · creative · orders→Use casesrecipes for common questions→Changelogproduct & channel updates→Developers & APIorders · spend · exports · MCP→Playbooksfor the Northbeam team→