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Northbeam’s Model Comparison tool is used to evaluate performance more accurately than traditional ad platform reporting.

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Overview Walkthrough Video

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TL;DR

What is Model Comparison?
  • A tool that allows user to compare Northbeam attribution models (mainly Clicks Only vs. Last Non-Direct Touch) to understand how revenue and transactions shift across models.
Why is this important?
  • These differences will help you spot which campaigns are undervalued or overvalued by the platforms themselves, so you can shift your focus for better results.
Here is an advanced tip:
  • Export data to CSV and overlay platform data (eg., Google Ads) to analyze differences more deeply in a spreadsheet.
Using our Model Comparison Tools allows you to uncover what’s really driving performance with Northbeam’s Clicks-Only attribution model. This tool provides an unbiased view of campaign effectiveness compared to other Last-Click models from in-platform reporting.