Northbeam's Model Comparison Tool is used to evaluate performance more accurately than traditional ad platform reporting.

Overview Walkthrough Video

TL;DR

What is Model Comparison?

• A tool that allows user to compare Northbeam attribution models (mainly Clicks Only vs. Last Non-Direct Touch) to understand how revenue and transactions shift across models.

Why is this important?

• These differences will help you spot which campaigns are undervalued or overvalued by the platforns themselves, so you can shift your focus for better results.

Here is an advanced tip:

• Export data to CVS and overlay platform data (eg., Google Ads) to analyze differences more deeply in a spreadsheet.

Using our Model Comparison Tools allows you to uncover what's really driving performance with Northbeam's Clicks-Only attribution model. This tool provides an unbiased view of campaign effectiveness compared to other Last-Click models from in-platform reporting.