🤳 Influencer

Influencer traffic often comes in sparse click data, but can still be tracked using Custom UTMs or discount codes.

• You can reference Discount Codes on your Customer LTV page, which reflects the average lifetime value of each code.

To analyze performance effectively, it's best to use Clicks-Only or First-Touch (this is only for advanced users).

Here are the key metrics you should keep an eye on:

• Attributed Revenue
• E-commerce Conversion Rate (ECR)
• New Visits
• New Customer %

Custom Labels are also essential for grouping traffic by the specific influencer to measure impact effectively.

With proper labeling and attribution setup, you can confidently track influencer-driven performance—even when click data is limited.

Please reach out to your Paid Media Strategist, Customer Success Manager, or [email protected] if you have any questions.