🤳 Influencer
Influencer traffic often comes in sparse click data, but can still be tracked using Custom UTMs or discount codes.
- You can reference Discount Codes on your Customer LTV page, which reflects the average lifetime value of each code.
To analyze performance effectively, it's best to use Clicks-Only or First-Touch (this is only for advanced users).
Here are the key metrics you should keep an eye on:
- Attributed Revenue
- E-commerce Conversion Rate (ECR)
- New Visits
- New Customer %
Custom Labels are also essential for grouping traffic by the specific influencer to measure impact effectively.
With proper labeling and attribution setup, you can confidently track influencer-driven performance—even when click data is limited.
Please reach out to your Media Strategist, Customer Success Manager, or contact Support if you have any questions.
Updated 23 days ago
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