About UTMs

What is a UTM?

UTM stands for the "Urchin Tracking Module". Urchin was a web analytics software, acquired by Google in 2005 to create Google Analytics. UTM parameters are added to a URL to track web traffic stemming from a specific source (social ad, email, display ad, etc.)

Why do I need to configure UTMs?

Northbeam uses UTMs to link your metrics to specific ads, building detailed customer journeys.

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Please Note:

Northbeam UTMs are required for active ads on integrated platforms to ensure accurate spend mapping and attribution. Attribution tracking won’t be available until Northbeam UTMs are added to your active ads on these platforms.

Channel-Specific UTMs

Find the required UTM parameters below.

• Tracking for Facebook Ads
• Tracking for Google + YouTube Ads
• Tracking for TikTok Ads
• Tracking for Snapchat Ads
• Tracking for Klaviyo
• Tracking for Attentive
• Tracking for Pinterest Ads
• Tracking for Microsoft Ads
• Tracking for Amazon
• Tracking for TradeDesk
• Tracking for MNTN
• Tracking for Tatari
• Tracking for Bliss Point Media
• Tracking for All Other Channels