About UTMs

What is a UTM?

UTM stands for the "Urchin Tracking Module". Urchin was a web analytics software, acquired by Google in 2005 to create Google Analytics. UTM parameters are added to a URL to track web traffic stemming from a specific source (social ad, email, display ad, etc.)

Why do I need to configure UTMs?

Northbeam uses UTMs to attribute your metrics to specific ads and create detailed customer journeys.

Channel-Specific UTMs

Find the required UTM parameters below.

• Tracking for Facebook Ads
• Tracking for Google + YouTube Ads
• Tracking for TikTok Ads
• Tracking for Snapchat Ads
• Tracking for Klaviyo
• Tracking for Attentive
• Tracking for Pinterest Ads
• Tracking for Microsoft Ads
• Tracking for Amazon
• Tracking for TradeDesk
• Tracking for MNTN
• Tracking for Tatari
• Tracking for Bliss Point Media
• Tracking for All Other Channels