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Checking UTMs is a two-part check: first confirm the UTM parameters are actually on your ad links in each ad platform, then confirm Northbeam’s pixel is capturing them in your data.

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Part 1: Check that UTMs are on your ads (Google, Facebook, TikTok)

  1. Open the ad platform’s manager (Google Ads, Meta Ads Manager, or TikTok Ads Manager).
  2. Navigate to the final URL / tracking template for a live ad.
  3. Confirm the Northbeam UTM parameters are present and correctly formed (for example utm_source, utm_medium, utm_campaign).
  4. Repeat for at least one ad per platform you run.
Walkthrough for this part:

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Part 2: Check that Northbeam is tracking the UTMs

  1. In Northbeam, open a view that breaks down traffic by campaign or source.
  2. Confirm your UTM-tagged campaigns are appearing with recognizable names (not lumped under “unattributed” or “unknown”).
  3. If tagged traffic is missing, the UTMs may not be firing on click or the pixel may not be capturing them — see Troubleshooting Tracking Issues.
Walkthrough for this part:

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