What is a good/bad number in Northbeam?

Whether something is a "good" or "bad" number is entirely based on how your own data behaves, not how a platform chooses to represent it. If your performance looks better or worse compared to in-platform ad metrics, know that this is completely normal!

Northbeam factionalizes revenue and transactions across all marketing touchpoints to give you the most accurate, multi-channel view of performance data. This approach leads to data that looks materially different from what you are used to seeing in Meta, Google, or other platform dashboards.

It may feel like a shift at first, but this is a more honest, strategic way to make decisions. You can embrace this new world of data by relying on your Profitability Benchmarks. This is tailored to your brand and built to help you scale with confidence.