Why is Northbeam's Methodology better than our internal reporting platforms?

Northbeam is unique from many internal systems and solutions for several reasons:

• We help you interpret your first-party data clearly and confidently so you know exactly what's driving your results.
• Our proprietary machine learning models can automatically connect the dots between your campaigns and outcomes to uncover any insights that you may have missed from traditional reporting.
• We offer built-in tools and features designed specifically to help you find the most profitable and scalable strategies for better decision-making.

The most powerful feature in our toolkit is our Clicks-Only and Clicks+Views attribution models.

• These models intentionally pull attribution credit away from bottom-of-funnel channels like branded search, organic, and Email/SMS, and instead attribute credit to only factual clicks.
• This method helps you make more directional and unbiased decisions, especially when managing top-of-funnel strategies.

See below for an exampleof a customer's journey with a $100 purchase:

• This is viewed through Clicks-Only attribution in Accrual Performance mode.
• Instead of giving 100% credit to the last touchpoint (Email), Northbeam attributes the revenue treated in a Linear, Click-Based Fashion.
• We still attribute spend to Email, but it is treated as neutral, lower-funnel assist and not minimally credited.

This ensures that the credit goes to the touchpoint that initiated and influenced the journey, rather than the only one that closed the loop.

By focusing on the Click-Based intent and removing noise from lower-funnel assists, Northbeam gives marketers a clearer path to optimize spend, scale what is working, and eliminate what doesn't.