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Supported Channels and Attribution Models

Our TradeDesk integration supports click-based attribution only. Channels that rely on view-based engagement (e.g., TV, Digital Out Of Home, Audio) will not have attribution in Northbeam. See the full details here.

This guide will show you how to connect your TradeDesk account and pull the following metrics:

• Spend and Impressions enabling click-based tracking and attribution.

Setting up TradeDesk within Northbeam involves four steps:

Step 1: Retrieve TradeDesk Integration Details

Step 2: Inserting Click and Impressions UTMs

Step 3: Creating a Scheduled Report

Step 4: Enable TradeDesk Integration

Step 1: Retrieve TradeDesk Integration Details

Retrieve the information needed to set up your integration by navigating to the Connections menu in your dashboard. Follow these steps:

1. Go to Settings
2. Select Connections
3. Scroll down to find TradeDesk

You'll find the following:

• Click UTM – UTMs to be added at the end of your Click Thru URLs.
• Impression URL – URLs to be used in Pixel Impression Tracking.
• Email for Scheduled Report – The email address for sending scheduled reports.

Step 2: Inserting Click and Impressions UTMs

Step-by-Step Guide

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Please Note

Ensure your UTM starts with “&” or “?”.

• If you have existing parameters, use “&”:
  • Ex: northbeam.io?utm_source=tradedesk&nb_platform=tradedesk…
• If you do not have existing parameters, use “?”:
  • Ex: northbeam.io_?nb_platform=tradedesk…

Step 3: Creating a Scheduled Report

Step-by-Step Guide

Metrics need to be sent daily to our robot email address. In order to send us the data, please create a scheduled CSV.

• Create a TSV/CSV report
• Template Name: northbeam_scheduled_report
• Type: Performance (100 days, All Metrics)

Add the following fields, metrics, and conversions:

Add Fields:

Date
Ad Group
Ad Group ID
Campaign
Campaign ID
Creative
Creative ID
Advertiser Currency Code
Media Type

Add Metrics: 

Clicks
Impressions
Advertiser Cost (Adv Currency)
Advertiser Cost (USD)

Add Report Column:
01

Add Conversions:

Click Conversion
Click Conversion Revenue
View Through Conversion
View Through Conversion Revenue

Please configure additional fields:

• Filter by Partner or Advertiser > select your brand name
• Date Range: Last 30 Days
• Date Format: Sortable
• Numeric Format: US
• Time Zone: UTC
• File Format: CSV
• Include Headers
• Email this report to the email address in your Connections Page. It should look something like: <your_client_id>[email protected]

Step 4: Enable TradeDesk Integration

1. Navigate to the Connections menu in Northbeam:

   • Go to Settings.
   • Select Connections.
   • Scroll down to locate TradeDesk.

2. In the Connections menu:

   • Check the boxes to confirm that the following have been set up:
     • Click UTMs
     • Impression URL
     • Scheduled Reports
   • Select the TradeDesk Channels you're advertising on.
     • Note: Attribution may be limited on specific channels.
   • Click Connect.

Once enabled, Northbeam will begin reporting spend and impression data, as well as click performance during the next data refresh.

Important Attribution Notes

Supported Channels

Our current TradeDesk integration supports the following channels on a click-only basis:

• Display
• Video
• Native Display
• Native Video

Supported Attribution Models

For these click-based channels, the following attribution models are supported:

• First Touch
• Last Time
• Last Non-Direct Touch
• Linear
• Clicks-Only

Unsupported Channels

The following channels rely on view-based engagement and do not generate direct website clicks. Since our view-based attribution is unavailable, these channels will not have attribution within our system:

• TV
• Digital Out Of Home
• Audio

Unsupported Attribution Models

Because our view attribution is unavailable, the following view-based attribution models are not supported:

• Clicks + Views
• Clicks + Views Enhanced

Note: Scheduled reports (Step 3) will continue to function normally, meaning spend data will still be pulled in as expected.