This guide will show you how to connect your TradeDesk account and pull the following metrics:

• Spend
• Click Tracking
• Attribution

Setting up TradeDesk within Northbeam involves four steps:

Step 1: Retrieve TradeDesk Integration Details

Step 2: Inserting Click UTMs

Step 3: Enable TradeDesk Integration

Step 1: Retrieve TradeDesk Integration Details

Retrieve the information needed to set up your integration by navigating to the Connections menu in your dashboard. Follow these steps:

1. Go to Settings
2. Select Connections
3. Scroll down to find TradeDesk

You'll find the following:

• TradeDesk Channels - These are the Tradedesk channels that are available. Keep in mind, any view-only channels are not measurable at the time (Audio, Digital, Out of Home).
• Click UTMs – URLs to be used in Click Tracking.
• Email for Scheduled Report – The email address for sending scheduled reports.

Step 2: Inserting Click UTMs

Step-by-Step Guide

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Please Note

Ensure your UTM starts with “&” or “?”.

• If you have existing parameters, use “&”:
  • Ex: northbeam.io?utm_source=tradedesk**&nb_platform=tradedesk…**
• If you do not have existing parameters, use “?”:
  • Ex: northbeam.io_?nb_platform=tradedesk…

Step 3: Enable TradeDesk Integration

1. Navigate to the Connections menu in Northbeam:

   • Go to Settings.
   • Select Connections.
   • Scroll down to locate TradeDesk.

2. In the Connections menu:

   • Select the TradeDesk Channels you're advertising on.
     1. Note: Attribution may be limited on specific channels.
   • Check the boxes to confirm that the following have been set up:
     • Click UTMs
     • Scheduled Reports
   • Click Connect.

Once enabled, Northbeam will begin reporting spend and click performance during the next data refresh.

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TradeDesk View-Based Modeling Update

Supported Channels

Our current TradeDesk supports the following channels on a click-basis:

• Display
• Video
• Native Display
• Native Video

Supported Attribution Models

For these click-based channels, the following attribution models are supported:

• First Touch
• Last Time
• Last Non-Direct Touch
• Linear
• Clicks-Only

Channels with limited attribution

The following channels generally don't lead directly to website clicks and will see minimal tracking and performance data:

• TV
• Digital Out Of Home
• Audio

Unsupported Attribution Models

The above placements are not supported by our view-based attribution models including:

• Clicks + Modeled Views
• Clicks + Deterministic Views

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Scheduled reports (Step 3) will continue to function as normal, so you can expect to see spend data pulling in as usual.