Tracking for TradeDesk
This guide will show you how to connect your TradeDesk account and pull the following metrics:
- Spend and Impressions enabling click-based tracking and attribution.
Setting up TradeDesk within Northbeam involves four steps:
Step 1: Getting Ready
Step 2: Inserting Click and Impressions UTMs
Step 3: Creating a Scheduled Report
Step 4: Notify our Support Team
Step 1: Getting Ready
Before starting, it's important to have the following information ready for fastest and easiest integration setup.
- Your Northbeam Client ID
- Your Website
- Your Collector Subdomain
- Email Address (for Reports)
Northbeam Client ID
Your Northbeam Client ID is a unique string of letters and numbers that represent your Northbeam dashboard.
To find your ID, log into your dashboard and find it in your URL.
Example in bold: dashboard.northbeam.io/87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7
Your Website
This is your Website URL connected to your Northbeam Dashboard.
To find it, log into your Northbeam Dashboard:
- Navigate to Settings
- Find it in Profile, under Domain Name
Example: northbeam.io
Your Collector Subdomain
This is the hostname of the A-Record that was set up during onboarding.
To find it, log into your Northbeam dashboard:
- Navigate to Settings
- Click on Setup DNS Entry
- Find the subdomain listed (ex. i, i2, i3, or i4.)
Example: i
Email Address for Reports
This is the email address that you'll be sending scheduled reports to. We use this data to plug into our model and attribute TradeDesk performance.
Example:
Client ID: 925161f8-ecc3-4457-8c3e-b75fe5dbf0ac
Step 2: Inserting Click and Impressions UTMs
Step-by-Step Guide
Click UTMs
We'll need the following UTMs on your Click Thru URLs:
nb_platform=tradedesk&nb_campaignid=%%TTD_CAMPAIGNID%%&nb_adsetid=%%TTD_ADGROUPID%%&nb_creativeid=%%TTD_CREATIVEID%%&nb_devicefamily=%%TTD_DEVICEOSFAMILY%%&nb_devicetype=%%TTD_DEVICETYPE%%&nbt_site=%%TTD_SITE%%&nbt_vendor=%%TTD_SUPPLYVENDOR_INT%%
Example Click UTM
https://[YOUR_WEBSITE]?nb_platform=tradedesk&nb_campaignid=%%TTD_CAMPAIGNID%%&nb_adsetid=%%TTD_ADGROUPID%%&nb_creativeid=%%TTD_CREATIVEID%%&nb_devicefamily=%%TTD_DEVICEOSFAMILY%%&nb_devicetype=%%TTD_DEVICETYPE%%&nbt_site=%%TTD_SITE%%&nbt_vendor=%%TTD_SUPPLYVENDOR_INT%%
Please Note
It’s important to ensure your UTM begins with “&” or “?”.
If you are using existing parameters, please use “&”:
Ex) northbeam.io?utm_source=tradedesk&nb_platform=tradedesk…
If you are not using existing parameters, please use “?”:
Ex) northbeam.io?nb_platform=tradedesk…
Impression UTMs
Impression UTMs need to be populated with your Subdomain, Website, and Client ID.
We'll need the following UTMs on your Pixel Impression Tracking URLs:
https://<COLLECTOR_SUBDOMAIN>.<CLIENT_WEBSITE>/i?aid=<CLIENT_ID>&e=se&se_ca=northbeam&se_ac=impression&se_la=tradedesk&se_pr=%%TTD_CAMPAIGNID%%%7C%3A%7C%%TTD_ADGROUPID%%%7C%3A%7C%%TTD_CREATIVEID%%%7C%3A%7C%%TTD_DEVICEOSFAMILY%%%7C%3A%7C%%TTD_DEVICETYPE%%%7C%3A%7C%%TTD_SITE%%%7C%3A%7C%%TTD_SUPPLYVENDOR_INT%%
Example Impression UTM
https://i.northbeam.io/i?aid=925160f8-ecc3-4457-8c3e-b75fe5dbf0ac&e=se&se_ca=northbeam&se_ac=impression&se_la=tradedesk&se_pr=%%TTD_CAMPAIGNID%%%7C%3A%7C%%TTD_ADGROUPID%%%7C%3A%7C%%TTD_CREATIVEID%%%7C%3A%7C%%TTD_DEVICEOSFAMILY%%%7C%3A%7C%%TTD_DEVICETYPE%%%7C%3A%7C%%TTD_SITE%%%7C%3A%7C%%TTD_SUPPLYVENDOR_INT%%
For a step-by-step guide on inserting our UTMs, reference the video above.
Step 3: Creating a Scheduled Report
Step-by-Step Guide
Metrics need to be sent daily to our robot email address. In order to send us the data, please create a scheduled CSV.
- Create a TSV/CSV report
- Template Name: northbeam_scheduled_report
- Type: Performance (100 days, All Metrics)
Add the following fields, metrics, and conversions:
Add Fields:
Date
Ad Group
Ad Group ID
Campaign
Campaign ID
Creative
Creative ID
Advertiser Currency Code
Media Type
Add Metrics:
Clicks
Impressions
Advertiser Cost (Adv Currency)
Advertiser Cost (USD)
Add Report Column:
01
Add Conversions:
Click Conversion
Click Conversion Revenue
View Through Conversion
View Through Conversion Revenue
Please configure additional fields:
- Filter by Partner or Advertiser > select your brand name
- Date Range: Last 30 Days
- Date Format: Sortable
- Numeric Format: US
- Time Zone: UTC
- File Format: CSV
- Include Headers
- Email this report to: [your_client_id][email protected]
- Find Client ID in your NB Dashboard URL. Example in bold: dashboard.northbeam.io/87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7
- Example: 87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7zzznbzzztradedesk@robot.northbeam.io
- Recurring Scheduling > Schedule for recurring > Daily
Hit Save and Run, and that’s it!
Step 4: Notify Our Support Team
Once the UTMs are inserted and scheduled reports are created, please reach out to our team here.
We'll enable the TradeDesk integration in your dashboard. Once enabled, we'll start reporting Spend and impression data, as well as Clicks + Views performance in the following data refresh.
TradeDesk View-Based Modeling Update
Supported Channels
Our current TradeDesk supports the following channels on a click-basis:
- Display
- Video
- Native Display
- Native Video
Supported Attribution Models
For these click-based channels, the following attribution models are supported:
- First Touch
- Last Time
- Last Non-Direct Touch
- Linear
- Clicks-Only
Channels with limited attribution
The following channels generally don't lead directly to website clicks and will see minimal tracking and performance data:
- TV
- Digital Out Of Home
- Audio
Unsupported Attribution Models
The above placements are not supported by our view-based attribution models including:
- Clicks + Views
- Clicks + Views enhanced
Scheduled reports (Step 3) will continue to function as normal, so you can expect to see spend data pulling in as usual.
Updated 2 months ago