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Technical Guides

Tracking for TradeDesk

This guide will show you how to connect your TradeDesk account and pull the following metrics:

  • Spend and Impressions enabling click-based tracking and attribution.

Setting up TradeDesk within Northbeam involves four steps:

Step 1: Getting Ready

Step 2: Inserting Click and Impressions UTMs

Step 3: Creating a Scheduled Report

Step 4: Notify our Support Team

Step 1: Retrieve TradeDesk Integration Details

Retrieve the information needed to set up your integration by navigating to the Connections menu in your dashboard. Follow these steps:

  1. Go to Settings
  2. Select Connections
  3. Scroll down to find TradeDesk

You'll find the following:

  • Click UTM – UTMs to be added at the end of your Click Thru URLs.
  • Impression URL – URLs to be used in Pixel Impression Tracking.
  • Email for Scheduled Report – The email address for sending scheduled reports.

Step 2: Inserting Click and Impressions UTMs

Step-by-Step Guide

Click UTMs

We'll need the following UTMs on your Click Thru URLs:

nb_platform=tradedesk&nb_campaignid=%%TTD_CAMPAIGNID%%&nb_adsetid=%%TTD_ADGROUPID%%&nb_creativeid=%%TTD_CREATIVEID%%&nb_devicefamily=%%TTD_DEVICEOSFAMILY%%&nb_devicetype=%%TTD_DEVICETYPE%%&nbt_site=%%TTD_SITE%%&nbt_vendor=%%TTD_SUPPLYVENDOR_INT%%

Example Click UTM

https://[YOUR_WEBSITE]?nb_platform=tradedesk&nb_campaignid=%%TTD_CAMPAIGNID%%&nb_adsetid=%%TTD_ADGROUPID%%&nb_creativeid=%%TTD_CREATIVEID%%&nb_devicefamily=%%TTD_DEVICEOSFAMILY%%&nb_devicetype=%%TTD_DEVICETYPE%%&nbt_site=%%TTD_SITE%%&nbt_vendor=%%TTD_SUPPLYVENDOR_INT%%

Please Note

It’s important to ensure your UTM begins with “&” or “?”.

If you are using existing parameters, please use “&”:
Ex) northbeam.io?utm_source=tradedesk&nb_platform=tradedesk…

If you are not using existing parameters, please use “?”:
Ex) northbeam.io?nb_platform=tradedesk…

Impression UTMs

Impression UTMs need to be populated with your Subdomain, Website, and Client ID.

We'll need the following UTMs on your Pixel Impression Tracking URLs:

https://<COLLECTOR_SUBDOMAIN>.<CLIENT_WEBSITE>/i?aid=<CLIENT_ID>&e=se&se_ca=northbeam&se_ac=impression&se_la=tradedesk&se_pr=%%TTD_CAMPAIGNID%%%7C%3A%7C%%TTD_ADGROUPID%%%7C%3A%7C%%TTD_CREATIVEID%%%7C%3A%7C%%TTD_DEVICEOSFAMILY%%%7C%3A%7C%%TTD_DEVICETYPE%%%7C%3A%7C%%TTD_SITE%%%7C%3A%7C%%TTD_SUPPLYVENDOR_INT%%

Example Impression UTM

https://i.northbeam.io/i?aid=925160f8-ecc3-4457-8c3e-b75fe5dbf0ac&e=se&se_ca=northbeam&se_ac=impression&se_la=tradedesk&se_pr=%%TTD_CAMPAIGNID%%%7C%3A%7C%%TTD_ADGROUPID%%%7C%3A%7C%%TTD_CREATIVEID%%%7C%3A%7C%%TTD_DEVICEOSFAMILY%%%7C%3A%7C%%TTD_DEVICETYPE%%%7C%3A%7C%%TTD_SITE%%%7C%3A%7C%%TTD_SUPPLYVENDOR_INT%%

For a step-by-step guide on inserting our UTMs, reference the video above.

Step 3: Creating a Scheduled Report

Step-by-Step Guide

Metrics need to be sent daily to our robot email address. In order to send us the data, please create a scheduled CSV.

  • Create a TSV/CSV report
  • Template Name: northbeam_scheduled_report
  • Type: Performance (100 days, All Metrics)

Add the following fields, metrics, and conversions:

Add Fields:

Date
Ad Group
Ad Group ID
Campaign
Campaign ID
Creative
Creative ID
Advertiser Currency Code
Media Type

Add Metrics: 

Clicks
Impressions
Advertiser Cost (Adv Currency)
Advertiser Cost (USD)

Add Report Column:
01

Add Conversions:

Click Conversion
Click Conversion Revenue
View Through Conversion
View Through Conversion Revenue

Please configure additional fields:

  • Filter by Partner or Advertiser > select your brand name
  • Date Range: Last 30 Days
  • Date Format: Sortable
  • Numeric Format: US
  • Time Zone: UTC
  • File Format: CSV
  • Include Headers
  • Email this report to the email address in your Connections Page. It should look something like: <your_client_id>[email protected]

Step 4: Notify Our Support Team

Once the UTMs are inserted and scheduled reports are created, please reach out to our team here.

We'll enable the TradeDesk integration in your dashboard. Once enabled, we'll start reporting Spend and impression data, as well as Clicks + Views performance in the following data refresh.


📘

TradeDesk View-Based Modeling Update

Supported Channels

Our current TradeDesk supports the following channels on a click-basis:

  • Display
  • Video
  • Native Display
  • Native Video

Supported Attribution Models

For these click-based channels, the following attribution models are supported:

  • First Touch
  • Last Time
  • Last Non-Direct Touch
  • Linear
  • Clicks-Only

Channels with limited attribution

The following channels generally don't lead directly to website clicks and will see minimal tracking and performance data:

  • TV
  • Digital Out Of Home
  • Audio

Unsupported Attribution Models

The above placements are not supported by our view-based attribution models including:

  • Clicks + Views
  • Clicks + Views enhanced

Scheduled reports (Step 3) will continue to function as normal, so you can expect to see spend data pulling in as usual.

Updated about 20 hours ago