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Tracking for AppLovin

Table of Contents

Overview

We’re excited to announce that Northbeam has recently partnered with AppLovin to bring you a seamless integration! This partnership allows you to easily connect your AppLovin account to Northbeam, enabling AppLovin attribution.

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If you're not currently using AppLovin, please contact AppLovin directly and request an eCommerce Account.

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Please note: Only the Northbeam Account Owner can connect AppLovin to the Northbeam dashboard.

Step 1. Report API Key

  1. Log in to AppLovin: Use your master user account (not a sub-user account) to access the Report Key.
  2. Locate the Report Key (this is your API Reporting Key).

Step 2: Find Your Account ID

  1. Navigate to Account Info: Log in with your master user account and go to Account > Info.
  2. Copy the Account ID: The last part of the URL is your Account ID.

Step 3: Add Your Credentials in Northbeam

  1. Go to Settings > Connections on Northbeam’s dashboard.
  2. Scroll to the AppLovin integration section and input your Account ID and API Reporting Key.

Step 4: Add Northbeam UTMs

Reach out to your AppLovin Growth Team to request adding Northbeam UTM parameters to all creatives. AppLovin’s team is familiar with the specific UTM strings needed.

Step 5: Remove Custom Spend (Optional)

If you were previously uploading AppLovin spend into Northbeam using a custom spend sheet or API, you may need to adjust or remove these entries to avoid duplication after the integration is complete.

Determine Whether to Adjust or Remove Spend

  1. Identify the Source of Custom Spend:

    • Refer to Step 1: Add Spend to review your custom spend sheet or API configuration.
    • Determine if the uploaded spend overlaps with the data now being pulled through the AppLovin integration.

  2. Adjust Spend if Needed:

    • If there is overlap, adjust or remove the relevant entries from the custom spend sheet or API configuration to prevent double-counting.
    • If there is no overlap, you can leave the existing entries as they are.

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Important

Duplicate spend entries in Northbeam may result in incorrect reporting and data discrepancies.

FAQs

1. Where is my data?

Your data should populate in Northbeam after the next data refresh. Typically, this occurs within 24 hours of completing the integration. If data is still missing, double-check that the Report API Key and Account ID were entered correctly.

2. What attribution models does the AppLovin integration support?

The AppLovin integration supports all attribution models available in Northbeam.

3. What should I do if my AppLovin data isn't appearing?

  1. Verify that your AppLovin Report API Key and Account ID are correctly configured in Settings > Connections.
  2. Ensure your AppLovin Growth Team has added the Northbeam UTM parameters to your creatives.
  3. Check if your spend source was previously uploaded via a custom spend sheet or API. If so, make sure there is no duplication causing discrepancies. Refer to Step 5: Remove Custom Spend.

4. Why isn't my ad spend lining up?

Discrepancies in ad spend can often arise due to differences in timezones between Northbeam and AppLovin. By default, AppLovin reports data using UTC, whereas your Northbeam timezone is likely set to a different time zone, which you configured during onboarding.

To verify your Northbeam timezone:

  1. Navigate to Settings > Profile in your Northbeam account.
  2. Locate the Timezone field.

For any additional questions, feel free to contact us at [email protected].

Updated 26 days ago