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Northbeam is an unbiased multi-touch attribution (MTA) solution. We are not incentivized to attribute to any specific channel, and that is the key difference from most ad platforms. Here is how we do it:
  • Rely on first-party data
  • Fractionalizes transactions and revenue across all relevant touchpoints, and
  • Show which marketing activities are driving profitable results.
To give you a better understanding of our methodology, here is an example of a $100 purchase journey compared between Other Platforms and Northbeam:
  • Most traditional platform-based attribution (like Google, Pinterest, or Facebook) uses Last-Click Attribution where they will independently claim full credit for a single transaction. So here, you can see that Shopify has attributed the credit to Facebook:
  • In the image below, Northbeam applies the Linear Attribution using a Click-Based model in Accrual Performance Accounting Mode. Northbeam provides a balanced view of performance that is tracked across all touchpoints:
Our methodology is important to understand because we’re focused on first-party data that provides an accurate view of performance. This instills confidence in your data when making decisions, as well as insights into which channels are working to drive conversions.