❓Frequently Asked Questions - Northbeam

This FAQ section helps quickly answer the most asked questions that users have when getting started with Northbeam.

Find where to go when you have specific questions

Day-to-Day FAQs	Feature to Use/ReadMe Link
”How can I inspect a single customer’s journey?”	Orders
”How do I look at long-term trend lines across a handful of KPIs?”	Metric Explorer
”We ran a test where we didn’t expect to see any direct click performance, how can I analyze that in Northbeam?”	Metric Explorer
”Where can I create Northbeam channel targets?”	Profitability Benchmarks
”I have naming conventions in my ads - where can I create segments to view those aggregated?”	Manage Breakdowns

Advanced FAQs	Feature to use/DashboardLink
“How do I do a quarterly customer retention analysis?”	Customer LTV
“How do I audit which discount codes are diving the best LTV.”	Customer LTV
“How does credit shift amongst the different attribution models between channels?”	Model Comparison
“Where can I inspect granular channel overlap?”	Customer Paths

Other questions you may have

What is Northbeam MTA Methodology?

Why is the Northbeam’s Methodology better than our internal one?

How does Northbeam track Orders and Ads?

What is a good/bad number in Northbeam?

What is Northbeam’s Model Comparison Tool?

Case scenario: Cash snapshot and Accrual performance

Is there a normal/ standard delta between them?

Case scenario: Clicks+Modeled Views vs Clicks-Only

Why are my numbers good on Clicks + Modeled Views but bad only Clicks-Only?
Is there a normal/delta between them?

My FB ROAS is 0.7 in Northbeam, is this normal?

Why is my FB ROAS so much lower in Northbeam?

How do I correctly and confidently interpret non-click channels?

Why is so much of my revenue “unattributed”?

What’s the difference between Organic vs Unattributed?

Questions about Other Platforms

What’s the difference between Blotout and Northbeam—and do I need both?

Need Help?

Please reach out to Support if you have any other questions or requests.