❓Frequently Asked Questions
This FAQ section helps quickly answer the most asked questions that users have when getting started with Northbeam.
Find where to go when you have specific questions:
| Day-to-Day FAQs | Feature to Use/ReadMe Link |
|---|---|
| "How can I inspect a single customer's journey?" | Orders |
| "How do I look at long-term trend lines across a handful of KPIs?" | Metric Explorer |
| "We ran a test where we didn't expect to see any direct click performance, how can I analyze that in Northbeam?" | Metric Explorer |
| "Where can I create Northbeam channel targets?" | Profitability Benchmarks |
| "I have naming conventions in my ads - where can I create segments to view those aggregated?" | Manage Breakdowns |
| Advanced FAQs | Feature to use/Dashboard Link |
|---|---|
| "How do I do a quarterly customer retention analysis?" | Customer LTV |
| "How do I audit which discount codes are diving the best LTV." | Customer LTV |
| "How does credit shift amongst the different attribution models between channels?" | Model Comparison |
| "Where can I inspect granular channel overlap?" | Customer Paths |
Other questions you may have:
- Is there a normal/ standard delta between them?
- Why are my numbers good on Clicks + Modeled Views but bad only Clicks-Only?
- Is there a normal/delta between them?
Questions about Other Platforms
Need Help?
Please reach out to Support if you have any other questions or requests.