This FAQ section helps quickly answer the most asked questions that users have when getting started with Northbeam.

Find where to go when you have specific questions:

Basic FAQs	Feature to Use/ReadMe Link
"How can I inspect a single customer's journey?"	Orders
"How do I look at long-term trend lines across a handful of KPIs?"	Metric Explorer
"We ran a test where we didn't expect to see any direct click performance, how can I analyze that in Northbeam?"	Metric Explorer
"Where can I create Northbeam channel targets?"	Profitability Benchmarks
"I have naming conventions in my ads - where can I create segments to view those aggregated?"	Manage Breakdowns

Advanced FAQs	Feature to use/Dashboard Link
"How do I do a quarterly customer retention analysis?"	Customer LTV
"How do I audit which discount codes are diving the best LTV."	Customer LTV
"How does credit shift amongst the different attribution models between channels?"	Model Comparison
"Where can I inspect granular channel overlap?"	Customer Paths

❓Frequently Asked Questions