What is the Northbeam Pixel?

📘

The Northbeam Pixel is a required snippet of code that allows us to collect behavioral information about your website visitors – including their marketing touchpoints and pages they’ve visited.

The Northbeam Pixel serves as a critical tool for monitoring activities on your website, including tracking purchases and page views.

This functionality is key for several reasons:

• Enhanced Customer Journey Insights: By implementing pixel tracking, you gain valuable data that aids in understanding and creating the customer journey. This insight is instrumental in understanding your top and bottom of funnel!
• Essential for helping us create a picture of your customers: This allows us to understand if your customers are coming back to the site so that you can differentiate and gain insights into New vs Returning customers.

Pixel Implementation Guides

Please select your e-commerce platform to follow the appropriate guide:

• Shopify
• We use Shopify for checkout, but have a custom site (Headless Solution)
• Other e-commerce platform or custom solution (e.g Salesforce, Data Lakes)
  • Only available on Pro and Enterprise Plans