Connect your platform accounts to Northbeam, and if you’re prompted, please grant Northbeam the highest level of permissions requested for each platform. These connections are essential to give you a complete view of your advertising performance.
Northbeam has native integrations with:
Additional connections include:
UTMs
UTM stands for “Urchin Tracking Module” — parameters added to a URL to track the source of web traffic (a social ad, email, display ad, and so on). Northbeam uses UTMs to link your metrics to specific ads and build detailed customer journeys.
Northbeam UTMs are required for active ads on integrated platforms to ensure accurate spend mapping and attribution. Attribution tracking won’t be available until Northbeam UTMs are added to your active ads on these platforms.
Channel-specific UTMs
Find the required UTM parameters for each channel:
