What is Creatives Analytics?

Our Creative Analytics feature allows for granular insights into your creative performance. These detailed insights allow you to manage, iterate, and scale your high-converting campaigns.

This page provides a streamlined view of ad creative performance across all platforms, making it easy to assess what is working and what is not.

By default, everything on the Creative Analytics page is based on Accrual Performance (cannot switch to Cash Snapshot) with

• Date range: Last 7 Days
• Attribution Mode: Clicks + Views
• Attribution Window: 1-day click/1-day view

Creative Analytics Video Walkthrough

Below you will find a walkthrough of our Creative Analytics Page that dives into many areas, including:

• Saved Views/States
• Choosing Your metrics
  • Your metrics are on a sliding scale from Red (negative) to Green (positive)
• Analyzing Creative Cards
• Search for Specific Ads
• Hide Inactive Ads

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Recommended settings for your view:

• Sort by Spend (top-down), which will show:
  • Which ads are consuming the majority of the media budget?
  • Which ads are driving the most impact?
• Key Metrics: CTR, CPM, ECR (1-day), CAC (1-day) or ROAS (This is the # Northbeam pull based on your data)
  • ECR (e-commerce conversion rate): What is my conversion rate on this ad?

Creative Analytics FAQ

Which platform are available to view in Northbeam?

• Northbeam's Creative Analytics tool is available for Facebook, Instagram, Snapchat, TikTok, Google, Pinterest, and YouTube.

How do I use the Charts in Creative Analytics?

• Charts allows you to compare the performance of multiple multiple ads as either a line graph or bar graph.
• All you have to do is:
  1. Select up to 6 ads by clicking the checkbox labeled Show in charts
  2. Pull up or double click the Charts at the bottom of the page, and you should be able to compare the selected ads with the key metric and additional metrics selected

How do I share the Creative Analytics dashboard?

• On the left panel, click on Creative Analytics
• On the top right of the page and click Share , which will copy a link of the exact dashboard view to your clipboard

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Please Note

To open the copied dashboard link, the receiver will need to be a registered Northbeam user. Please follow these steps to add additional account managers.

✅ Onward

Northbeam's Creative Analytics feature gives you a focused, cross-platform view of how your creative ads are performing.

Now that you know what's capturing attention, it's time to dive into our Orders feature and understand the path to purchase.