Which export should I use?
Northbeam offers four ways to get your data out: a Sales page export, the Touchpoints Export, the Data Export API, and the Northbeam MCP server.
Northbeam offers several ways to export or access your data. The right option depends on the dataset you need, where you want it delivered, and whether you want a file, an automated pipeline, or an answer from an AI tool.
Compare your options
| Option | Data | Delivery | Best for | Availability |
|---|---|---|---|---|
| Sales page export | Performance data from the chart or table on the Sales page | CSV download or Google Cloud Storage (GCS) | One-time analysis and recurring reports, without code | Available in the dashboard |
| Touchpoints Export | Row-level marketing touchpoints, attribution credit, order and customer identifiers, campaign metadata | CSV files delivered to GCS or Amazon S3 | Customer journey analysis, warehouse and BI workflows | Select service plans |
| Data Export API | Performance metrics with configurable attribution models, windows, accounting modes, levels, breakdowns | Temporary download link, GCS, or Amazon S3 | Automated data pipelines and custom reporting | Requires an API key |
| Northbeam MCP server | Live dashboard metrics, attribution data, spend, orders, and product-level attribution when enabled | Responses inside a connected AI tool | Asking questions without building an export | Select service plans |
How to choose
- You need a spreadsheet. Use the Sales page export. It covers most one-off analysis and can be scheduled daily, weekly, or monthly without any engineering work.
- You need the individual touchpoints behind each order, not aggregated performance. Use the Touchpoints Export. This is the only option that returns one row per touchpoint with its attribution credit.
- You are building a pipeline. Use the Data Export API, which lets you set the attribution model, window, accounting mode, level, and breakdowns per request.
- You want to ask a question rather than move a file. Use the Northbeam MCP server.
MCP provides data access, not bulk exportThe Northbeam MCP server is read-only and retrieves a limited set of data in response to a specific question. It does not sync or bulk-export your data. Use a Sales page export, the Touchpoints Export, or the Data Export API when you need a file or a data pipeline.
FAQs
How can I receive CSV file exports attached to emails?
Currently, scheduled exports provide a link to your dashboard for file downloads. Our Product team is aware of the request to attach files directly to emails, but there is no timeline for this feature at the moment.
How can I get Northbeam data into Google Sheets?
There is no built-in Google Sheets export. If you have development resources available, there are three approaches:
- Use Google Apps Script with the Data Export API to write data into Sheets.
- Export to GCS, then use the GCS connector in Sheets (Google's documentation).
- Export a CSV and import it into Google Sheets.
Please NoteWe cannot provide further guidance on setting this up. Please consult your development team or refer to the documentation linked above.
How can I get Northbeam data into BigQuery?
Export the data into a custom Google Cloud Storage bucket — from either the Sales page or the API — then load it from GCS into BigQuery (Google's documentation).
Please NoteWe cannot provide further guidance on setting this up. Please consult your development team or refer to the documentation linked above.
How can I get Northbeam data into Snowflake?
Land the files in GCS or Amazon S3 using the Touchpoints Export or the Data Export API, then move them through your existing data pipeline.
Updated 9 days ago