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Important: Our integration currently only supports Tatari ads using Streaming inventory — not Linear

This guide explains how to integrate your Tatari account to enable Tatari attribution in Northbeam.

Setting up Tatari within Northbeam involves four steps:

• Step 1: Enable AWS Data Sharing
• Step 2: Insert Tatari ID and Source of Truth
• Step 3: Insert AWS Credentials in Tatari

About the Tatari Integration

The Tatari integration allows Northbeam to receive Tatari-attributed orders and order values, integrating them seamlessly into your Northbeam data. With this integration, you’ll see a new attribution model called Clicks & Matchbacks:

• Clicks: Refers to attribution from your other channels.
• Matchbacks: Refers to data received from Tatari for orders attributed to their platform.

In the Matchbacks portion, Northbeam matches the order values reported by Tatari with the corresponding data in your account.

Step 1: Enable AWS Data Sharing

AWS Data Sharing must be enabled for the integration to work. Follow these steps to verify:

1. Log into Tatari.
2. Navigate to Account Settings.
3. Ensure AWS Data Sharing is enabled.

Step 2: Insert Tatari ID and Source of Truth

You’ll need to add your Tatari ID to Northbeam. Here’s how:

1. Find your Tatari ID by logging into Tatari and looking at your account URL.
   • It should appear in the URL (see #1 in the picture below):

2. Enter your Tatari ID and Orders Source of Truth in the Connections menu within Northbeam:
   1. Log into Northbeam.
   2. Click Settings.
   3. Navigate to Connections.
   4. Scroll to Tatari
   5. Enter your ID and Source of Truth
3. Click Connect

Step 3: Insert AWS Credentials in Tatari

After connecting your ID and Source of Truth in Northbeam, an AWS dropdown will appear with credentials. Use these to complete AWS Data Sharing in Tatari.

Enter the credentials in your AWS Data Sharing menu in Tatari:

1. Log into Tatari.
2. Click Integrations.
3. Select AWS Data Sharing.
4. Enter the credentials from Northbeam.
5. Click Add to complete this step.

After submitting AWS credentials, you're all set!

FAQ

Where is my Tatari Data?

After the integration is completed, your Tatari data will appear under the Clicks & Matchbacks attribution model. Matchbacks represent data provided by Tatari for attributed orders.

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Tatari Data Fetching

It may take up to 7 days for your Tatari data to fully backfill. Once connected, files from Tatari are processed in order from oldest to newest.