Enabling user tracking in Tatari is essential for Northbeam to accurately attribute Tatari-driven orders. This process differs based on whether you're using Shopify or a custom platform.
Click Add app and follow the installation prompts.
Verify Installation:
Once installed, the app will automatically manage the necessary pixels on your website to track funnel events related to your TV advertising campaigns.
It's crucial to use consistent customer IDs across both Tatari and Northbeam. Since custom implementations can vary, ensure that your user identification aligns with Northbeam's requirements.
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Need help with User Tracking setup?
Please reach out to your Tatari representative as Northbeam cannot assist here.
Step 2: Enable AWS Data Sharing
AWS Data Sharing allows Northbeam to access Tatari-attributed order data.
Enter your Tatari ID and select your Orders Source of Truth.
Click Connect.
Step 4: Allow 24 Hours for the Tatari Connection to Process
After entering your Tatari ID and selecting the source of truth in Northbeam, please allow up to 24 hours for the integration to fully process.
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Attempting to connect your AWS Credentials too early can result in an error:
"API Error 400: Invalid ARNs"
This is expected behavior if the connection has not yet completed. Simply wait and retry after the 24-hour window.
Step 5: Insert AWS Credentials in Tatari
To complete the integration, input the AWS credentials from Northbeam into your Tatari account.
Obtain AWS Credentials from Northbeam:
In Northbeam, after connecting your Tatari ID, AWS credentials will be generated.
Input Credentials into Tatari:
Log into your Tatari account.
Navigate to Account Settings > Integrations.
Select AWS Data Sharing.
Enter the AWS credentials provided by Northbeam.
Click Add to finalize the setup.
Tatari FAQ
1. Where Can I Find My Tatari Data in Northbeam?
After completing the integration, your Tatari data will appear under the Clicks & Matchbacks attribution model in Northbeam. "Matchbacks" represent data provided by Tatari for attributed orders.
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Data Notice
It may take up to 7 days for your Tatari data to fully populate in Northbeam. Data is processed from oldest to newest upon initial integration.
2. How Often Is Tatari Data Updated in Northbeam?
Tatari provides data reports once daily, typically with a ~23-hour delay. Northbeam processes this data in the next scheduled run after receiving the report. Processing runs occur every 6 hours, or hourly for upgraded plans.
3. I See Clicks and Matchbacks, but No Revenue or Transactions. What Should I Check?
If you see clicks and matchbacks but no attributed orders, verify the following:
Ensure all integration steps are completed:
User tracking is set up correctly.
AWS credentials are configured properly.
Tatari ID is accurate.
Check that the customer IDs in your Tatari user tracking match the customer IDs in your Northbeam orders:
For Shopify users, this is typically a match since Shopify has a direct integration.
For custom implementations, mismatches are more common and can result in missing data.
If everything appears correct but data is still missing, please contact Northbeam support for further assistance.