Tracking for Tatari

📺

Important Notice

This integration supports only Tatari ads using Streaming inventory, not Linear.

Steps to Integrate Tatari with Northbeam

1. Enable User Tracking
2. Enable AWS Data Sharing
3. Insert Tatari ID and Source of Truth
4. Insert AWS Credentials in Tatari

Frequently Asked Questions

1. Where Can I Find My Tatari Data in Northbeam?
2. How Often Is Tatari Data Updated in Northbeam?
3. I See Clicks and Matchbacks, but No Revenue or Transactions. What Should I Check?

Step 1: Enable User Tracking

Enabling user tracking in Tatari is essential for Northbeam to accurately attribute Tatari-driven orders. This process differs based on whether you're using Shopify or a custom platform.

🛒 For Shopify

1. Install the Tatari Tag Manager App:

   • Visit the Tatari Tag Manager on the Shopify App Store.
   • Click Add app and follow the installation prompts.

2. Verify Installation:

   • Once installed, the app will automatically manage the necessary pixels on your website to track funnel events related to your TV advertising campaigns.

For more details, refer to Tatari's official User Tracking Guide.

🌐 For Non-Shopify (Custom Platform)

1. Implement the Tatari JavaScript Library:

   • Access your website's section in the HTML code.
   • Insert the following script, replacing YOUR_TOKEN with the token provided by Tatari:

 <script>  
     !function(){try{!function(t,i){if(!i.version){window.tatari=i,i  
     .init=function(t,n){var e=function(t,n){i[n]=function(){t.push([  
     n].concat(Array.prototype.slice.call(arguments,0)))}};"track  
     pageview identify".split(" ")  
     .forEach(function(t){e(i,t)}),i.\_i=t,i.config=n,i.pageview()}  
     ,i.version="1.2.1"; var  
     n=t.createElement("script");n.type="text/javascript",n.async=!0  
     ,n.src="<https://d2hrivdxn8ekm8.cloudfront.net/tag-manager/YOUR_TOKEN-latest.js";var> e=t.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)}}(document,window.tatari||\[])}catch(t){console.log(t)}}();  
     tatari.init('YOUR_TOKEN');  
 </script>

2. Enable User Identification:
   • When a user logs in, call the tatari.identify('{user_id}'); function, replacing {user_id} with your internal user identifier.
   • Ensure that the same user IDs are used as customer IDs in Northbeam to maintain consistent attribution.

For more details, refer to Tatari's official User Tracking Guide.

👍

Important:

It's crucial to use consistent customer IDs across both Tatari and Northbeam. Since custom implementations can vary, ensure that your user identification aligns with Northbeam's requirements.

❗️

Need help with User Tracking setup?

Please reach out to your Tatari representative as Northbeam cannot assist here.

Step 2: Enable AWS Data Sharing

AWS Data Sharing allows Northbeam to access Tatari-attributed order data.

1. Log into Tatari:

   • Navigate to your Tatari Dashboard.

2. Enable AWS Data Sharing:

   • Go to Account Settings.
   • Select Integrations.
   • Ensure that AWS Data Sharing is enabled.

Step 3: Insert Tatari ID and Source of Truth

Providing your Tatari ID and specifying the source of truth ensures accurate data synchronization between Tatari and Northbeam.

1. Retrieve Your Tatari ID:

   • Log into your Tatari account.
   • Your Tatari ID is visible in your account URL.

2. Configure Northbeam:

   • Log into your Northbeam Dashboard.
   • Navigate to Settings > Connections.
   • Find the Tatari section.
   • Enter your Tatari ID and select your Orders Source of Truth.
   • Click Connect.

Step 4: Insert AWS Credentials in Tatari

To complete the integration, input the AWS credentials from Northbeam into your Tatari account.

1. Obtain AWS Credentials from Northbeam:

   • In Northbeam, after connecting your Tatari ID, AWS credentials will be generated.

2. Input Credentials into Tatari:

   • Log into your Tatari account.
   • Navigate to Account Settings > Integrations.
   • Select AWS Data Sharing.
   • Enter the AWS credentials provided by Northbeam.
   • Click Add to finalize the setup.

Frequently Asked Questions

1. Where Can I Find My Tatari Data in Northbeam?

After completing the integration, your Tatari data will appear under the Clicks & Matchbacks attribution model in Northbeam. "Matchbacks" represent data provided by Tatari for attributed orders.

🚧

Data Notice

It may take up to 7 days for your Tatari data to fully populate in Northbeam. Data is processed from oldest to newest upon initial integration.

2. How Often Is Tatari Data Updated in Northbeam?

Tatari provides data reports once daily, typically with a ~23-hour delay. Northbeam processes this data in the next scheduled run after receiving the report. Processing runs occur every 6 hours, or hourly for upgraded plans.

3. I See Clicks and Matchbacks, but No Revenue or Transactions. What Should I Check?

If you see clicks and matchbacks but no attributed orders, verify the following:

• Ensure all integration steps are completed:

  • User tracking is set up correctly.
  • AWS credentials are configured properly.
  • Tatari ID is accurate.

• Check that the customer IDs in your Tatari user tracking match the customer IDs in your Northbeam orders:

  • For Shopify users, this is typically a match since Shopify has a direct integration.
  • For custom implementations, mismatches are more common and can result in missing data.

If everything appears correct but data is still missing, please contact Northbeam support for further assistance.