For AI agents: visit https://docs.northbeam.io/llms.txt for an index of all pages formatted in Markdown and endpoints in OpenAPI.
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Technical GuidesAPI ReferenceChangelog

INTRODUCTION - GETTING STARTED

  • What is Northbeam? Start here.
    • What to Expect When Switching to Northbeam (Blog)
  • New to the Team? Here's How to Get Oriented in Northbeam
  • Navigating Northbeam: Your Guided Ramp-Up

DASHBOARDS DAY 1

  • 🏠 Overview Home Page
  • 📊 Attribution Home Page
    • 💰 Sales
    • 🌡️ Product Analytics
    • 📦 Orders
    • 🎨 Creative Analytics
  • 🔭 Metrics Explorer Home Page
    • 🚀 Metrics Explorer Quickstart Guide
    • 🔭 Metrics Explorer Best Practices: 7 Tips
  • 🧐 Best Practices by Teams and Departments
    • 📱 Paid Social Team
    • 🔎 Paid Search Team
    • 🔝 Executive Team
    • 📧 Email/SMS/Retention Team
    • 🌚 Offline Channel
    • 🤳 Influencer
  • ⚡ Northbeam 3.0

DASHBOARD DAY 30, 60, 90

  • 🏍️ Northbeam Apex
  • 🧬 Clicks + Deterministic Views (C+DV)
  • 💸 Profit Benchmarks
  • 📂 Touchpoints Export
  • ❓Frequently Asked Questions
    • What is Northbeam's MTA Methodology?
    • Why is Northbeam's Methodology better than our internal reporting platforms?
    • How does Northbeam track Orders and Ads?
    • What is a good/bad number in Northbeam?
    • What is Northbeam's Model Comparison Tool?
    • Case scenario: Cash snapshot vs Accrual performance
    • Case scenario: Clicks + Modeled Views vs Clicks-Only
    • My FB ROAS is 0.7 in Northbeam, is this normal?
    • Why is my FB ROAS so much lower in Northbeam?
    • How do I correctly and confidently interpret non-click channels?
    • Why is so much of my revenue “unattributed”?
    • What's the difference between Organic vs Unattributed?
    • What’s the difference between Blotout and Northbeam—and do I need both?

NORTHBEAM ACADEMY

  • Attribution Models
  • Attribution Windows
  • Accounting Modes
  • How Credit Is Assigned in Northbeam
  • Northbeam Metrics 101
    • Subscription Metrics
  • Manage Breakdowns and Saved Views
  • Lookback Windows

MTA Implementation

  • What To Expect During Implementation
  • Confirm Setup Requirements
    • Multi-region configuration
    • Multi-business configuration
    • Multi-domain configuration
  • Setting Up Multiple Stores or Regions
  • Multi-Dashboard Setup with Configurators
  • 1. Welcome to Northbeam!
    • Dashboard Access
    • Shopify Overview
    • All Other Platforms Overview
  • 2. Invite Team
  • 3. Business Information
  • 4. Currency
  • 5. Add Domain
  • 6. Link DNS
  • 7. Pixel and Event Tracking
    • Shopify Installation
    • All Other Platforms Installation
    • Custom Goals
    • Page View Events
    • Third-Party Checkouts
    • Additional Events
  • 8. Add Orders
    • Subscription Analytics
    • Order Tags
    • Shopify
      • 8b. Tell us if your business will use Order Tags (Shopify)
      • 8c. Add order tags in Shopify
      • 8d. Configure Northbeam order exclusions (Shopify)
    • Orders API
  • 9. Integrations and UTMs
    • Append Northbeam UTMs
  • 10. Add Spend
    • Spend API
      • Best Practices and Limits
  • Onboarding FAQs
    • Troubleshooting Tracking Issues
    • Troubleshooting Pixel Tracking
    • Checking UTM Tracking
    • Checking Ad Platform Connections
    • Gclid, Fbclid, and Redirects
    • Differences in Unattributed Data
    • Differences in Visits and Journeys
    • Differences in Ad Spend
    • Differences in Ad Performance
    • Differences in Total Revenue and Orders
  • SFTP Orders Upload
  • Shopify Migration: Preserving Customer Stages

CHANNEL setup guides

  • Tracking for Google + YouTube Ads
  • Tracking for AppLovin
  • Tracking for Klaviyo
  • Tracking for Meta Ads
    • UTMs for Legacy Platforms
  • Tracking for TikTok Ads
  • Tracking for X Ads
  • Tracking for Snapchat Ads
  • Tracking for Pinterest Ads
  • Tracking for Microsoft Ads
  • Tracking for Impact
  • Tracking for Amazon
  • Tracking for Attentive
  • Tracking for TradeDesk
  • Tracking for Rakuten
  • Tracking for MNTN
  • Tracking for Vibe.co
  • Tracking for ROKT
  • Tracking for Tatari
  • Tracking for Keynes
  • Tracking for Universal
  • Tracking for Bliss Point by Tinuiti
  • Tracking for Non-Integrated Channels
    • Non-Integrated Channel Setup: Spend API + UTMs
  • Tracking Influencer Performance
  • Shops Tracking (Meta Shops, TikTok Shops)
  • Tracking Ads using Off-Domain Sites

DEVELOPER DOCS

  • Northbeam's Data Sources
  • Exporting Data
    • Data Export
      • Exporting To GCS
      • Exporting To S3
      • Rate Limits
  • Northbeam's Integrations
    • Motion Integration
  • Submit a Support Ticket
  • Northbeam Status Tracker

account settings

  • Adding / Removing Ad Accounts
  • Adding / Removing Users
  • Changing Currency

More resources

  • 🛰️ The Media Buyer Newsletter

API - ORDERS

  • Authentication
  • Errors
  • Getting Started
  • Hashing Customer Data
  • Limits
  • Order Definition
  • Using the API
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1. Welcome to Northbeam!

Before you begin

Before you begin setup, please make sure you have spoken to our Sales team. An active service agreement is required to proceed.

Updated 8 months ago


Multi-Dashboard Setup with Configurators
Dashboard Access
    • Before you begin