UTMs for Legacy Platforms

Using Legacy Facebook UTMs with Northbeam

Northbeam can ingest UTMs from other tracking tools like Triple Whale, Hyros, Rockerbox, and Wicked Reports. If your ads are already using UTMs from these platforms, you may not need to implement Northbeam's UTMs—helping you avoid sending ads back into the learning phase.

🚨 Important: UTM Keys & Values Must Match Exactly

Ensure that the UTM keys and values match precisely, including capitalization, for Northbeam to recognize and track them properly.

Supported Legacy UTMs by Platform

Tool	Legacy UTMs
Triple Whale	One (1) of the following source parameters + values is required: tw_source={{site_source_name}} tw_source=facebook utm_source=facebook utm_source={{site_source_name}} One (1) of the following adid parameters + values is required: tw_adid={{ad.id}} fbadid={{ad.id}} Examples UTMs that are acceptable: - tw_source=facebook&tw_adid={{ad.id}} - tw_source={{site_source_name}}&fbadid={{ad.id}} - utm_source={{site_source_name}}&tw_adid={{ad.id}} - utm_source = facebook&fbadid={{ad.id}}
Hyros	fbc_id={{adset.id}}&h_ad_id={{ad.id}}
Rockerbox	fb_campaignid={{campaign.id}}&fb_adsetid={{adset.id}}&fb_adid={{ad.id}}
Wicked Reports	WickedSource=Facebook&WickedID={{ad.id}}

By using these existing UTMs, you can streamline your transition to Northbeam tracking without disrupting your ad performance.