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These supported formats are now part of the main Meta setup guide. See Using Supported Parameters From Another Attribution Platform for the full Meta tracking setup.

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Using Legacy Facebook UTMs with Northbeam

Northbeam can ingest UTMs from other tracking tools like Triple Whale, Hyros, Rockerbox, and Wicked Reports. If your ads are already using UTMs from these platforms, you may not need to implement Northbeam’s UTMs, so you can avoid editing active ads.

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🚨 Important: UTM Keys & Values Must Match Exactly

Ensure that the UTM keys and values match precisely, including capitalization, for Northbeam to recognize and track them properly.

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Supported Legacy UTMs by Platform

ToolLegacy UTMs
Triple WhaleOne (1) of the following source parameters + values is required:tw_source={{site_source_name}}
tw_source=facebook
utm_source=facebook
utm_source={{site_source_name}}One (1) of the following adid parameters + values is required:tw_adid={{ad.id}}
fbadid={{ad.id}}Examples UTMs that are acceptable:
  • tw_source=facebook&tw_adid={{ad.id}}
  • tw_source={{site_source_name}}&fbadid={{ad.id}}
  • utm_source={{site_source_name}}&tw_adid={{ad.id}}
  • utm_source=facebook&fbadid={{ad.id}}
Hyrosfbc_id={{adset.id}}&h_ad_id={{ad.id}}
Rockerboxfb_campaignid={{campaign.id}}&fb_adsetid={{adset.id}}&fb_adid={{ad.id}}
Wicked ReportsWickedSource=Facebook&WickedID={{ad.id}}
By using these existing UTMs, you can streamline your transition to Northbeam tracking. If your parameters don’t match a format above exactly, add the Northbeam UTM Parameters instead.