Why is so much of my revenue “unattributed”?

“Unattributed” revenue can occur for many different reasons:

• Use of an alternative checkout used (eg., CheckoutChamp, Recharge, etc)
• UTM parameters being stripped from URLs
• Ad-blockers or privacy settings preventing Pixel firing
• Traffic or purchases from third-party tools or marketplaces that bypass standard tracking

This is something we see with all of our clients, and it's normal when working in a complex marketing and tech stack.

While Northbeam represents the cutting edge of attribution technology, it's nearly impossible to capture 100% of all conversion data, especially in today's privacy-first ecosystem. That said, we actively work with you to:

• Audit and identify common sources of unattributed revenue
• Minimize tracking gaps

Our goal is to help you attribute as much as possible to the correct channels and categories, so you can identify the sources and gain an understanding of what and why it is happening.