Northbeam's Data Sources
Where does Northbeam get its data from?
Here is a breakdown of our data sources as well as how they work together to capture the full customer journey.
Frontend Data Source
Northbeam Pixel | Purchase Events | UTM Parameters | First-Party Cookies | |
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What is it? | A small code snippet embedded in your website. | Northbeam provides a variety of scripts to track conversions. This includes purchases, email sign ups, or even a custom goal. | Tags added to URLs to track where traffic comes from (e.g., ads, emails, social). | Small data files set by the website a user visits. |
What does it do? | Collects behavioral data from visitors, including Marketing touchpoints & Pages visited. Feeds data into Northbeam's backend device graph. Tracks complete customer journeys from initial visit to purchase. | These scripts are unique to Northeam. They feed into your device graph and displayed in your dashboard | Helps connect conversion events to the ad or marketing channel that drove them. | Stores login, preferences, and browsing behavior. |
How Northbeam tracks using First-Party Cookies
- Northbeam sets up first-party tracking using a subdomain (e.g., i.store.com).
- This subdomain is owned by your domain, making tracking first-party and not blocked by browsers.
- First-party cookies store user data, and pixel events are sent securely to your Northbeam dashboard
- This ensures accurate attribution and privacy-compliant tracking without relying on third-party cookies.
Backend Data Source
Shopify Integration |
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Northbeam natively integrates with Shopify, allowing us to fetch all your order data and establish a reliable revenue source of truth. |
We rely on server-side data as the source of truth to ensure we capture all order information—including orders that don’t fire web pixels. This includes:
- Offline Orders
- Draft Orders
- Recurring Subscriptions
- Other cases where client-side tracking misses
Connecting Frontend and Backend

Northbeam's data sources work together to give you the most accurate and complete view of customer's journey. Please submit a Support ticket here if you have any further questions.
Updated 3 days ago