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Use this guide when visits or page views are missing, lower than expected, or dropped after a website change.

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1. Identify the scope

Determine whether the issue affects:
  • Every page or only specific landing pages
  • Every visitor or a particular browser, device, or region
  • All traffic or one campaign or channel
  • A specific date when a site, domain, checkout, or consent change occurred

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2. Check the affected pages

Confirm that the Northbeam Pixel loads on every affected page, including:
  • Alternate landing pages
  • A/B test variants
  • Subdomains and newly launched domains
  • Product and checkout pages
Open Pixel and Event Tracking to review your setup.

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3. Test the complete landing URL

Open an affected ad’s final URL and confirm that:
  • It lands on the expected tracked domain.
  • Northbeam and UTM parameters remain after every redirect.
  • The parameters are not removed when the visitor moves to another required domain.
Use the account-specific parameters shown in the UTM Guide.

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4. Review recent changes

Check whether the drop began after changes to your:
  • Website theme or tag manager
  • Cookie-consent flow
  • Domain, subdomain, or DNS
  • Landing-page builder
  • Checkout or payment flow

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Understand the comparison

A Northbeam Visit is not the same as an ad-platform click or an individual page view. A visit generally represents a session, which ends after 30 minutes of inactivity. Northbeam also filters bots and may load at a different point than another analytics tool. If the pixel works on some pages but not others, fix page coverage before comparing totals. For order-level tracking, continue to Troubleshooting Pixel Tracking.