How do I correctly and confidently interpret non-click channels?
What’s normal and expected?
Attributing performance to Non-Click Channels like TV, Podcast, or Influencer campaigns can be difficult, but Northbeam makes it easier.
Our Metrics Explorer help you uncover the indirect impact of these channels by showing correlation trends between spend and key business outcomes (Revenue or First-Time Purchases). You can explore this data with custom time ranges and attribution models on granular views.
For example, you can use Metrics Explorer to reveal a strong correlation between TV Spend and First-Time Transaction over the last 30 days to see the true value of offline investments:
Even when direct clicks aren't available, Northbeam equips you with tools to make data-informed, strategic decisions across all channels.
Updated 12 days ago