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Supported Channels and Attribution Models

Our MNTN integration supports click-based attribution only. Channels that rely on view-based engagement (e.g., Connected TV) will not have attribution in Northbeam. See the full details here.

This guide will show you how to connect your MNTN account and pull the following metrics:

• Spend and Impressions, which enables our view-through modeling data

Setting up MNTN within Northbeam involves four steps:

Step 1: Insert Impression Tracking URL

Step 2: Enter MNTN API Key

Step 3: Select MNTN Channels and Connect

Step 1: Insert Impression Tracking URL

In order for us to fetch impressions, we need a specific Impression Tracking URL to be placed.

Retrieve the information needed to set up your integration by navigating to the Connections menu in your dashboard. Follow these steps:

1. Log into Northbeam
2. Go to Settings
3. Select Connections
4. Scroll down to find MNTN
5. Find your Impression Tracking URL

Insert this URL into your Impression Tracking within your MNTN Settings:

1. Log into your MNTN account
2. Click on the menu in the top, right corner
3. Click on My Account
4. Click on Creative Tracking in the left side menu
5. Click on Default Impression Tracking
6. Enter URL in Default Macro-Enabled Impression Tracking
7. Click Save Changes

After inserted, make sure to acknowledge that you've configured your Impression Tracking URL in the Norrhbeam Connections page.

Step 2: Enter MNTN API Key

Find your MNTN API Key:

1. Log into your MNTN account
2. Click on the menu in the top, right corner
3. Click on My Account
4. Click on API

Enter your API key in your Northbeam Connections page.

Step 3: Select MNTN Channels and Connect

1. Select the MNTN channels you're advertising on.
   1. This selector does not affect the integration—it is purely informational and highlights channels with limited attribution capabilities.
2. Click Connect
3. You're all set!

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MNTN Data Fetching

It could take up to 3 days for your MNTN data to fully backfill. The more historical data, the longer it could take.

Important Attribution Notes

Supported Channels

Our current MNTN integration supports the following channel on a click-only basis:

• Multi-Touch

Supported Attriution Models

For these click-based channels, the following attribution models are supported:

• First Touch
• Last Touch
• Last Non-Direct Touch
• Linear
• Clicks-Only

Unsupported Channels

The following channels rely on view-based engagement and do not generate direct website clicks. Since our view-based attribution is unavailable, these channels will not have attribution within our system:

• Connected TV (CTV)

Unsupported Attribution Models

Because our view attribution is unavailable, the following view-based attribution models are not supported:

• Clicks + Views
• Clicks + Views Enhanced