Tracking for MNTN
This guide will show you how to connect your MNTN account and pull the following metrics:
- Spend and Impressions, which enables our view-through modeling data
Setting up MNTN within Northbeam involves four steps:
Step 1: Preparation
Step 2: Insert Impression Tracking URL
Step 3: Generating a MNTN API Key
Step 4: Notify our Support Team
Step 1: Preparation
Before you begin, make sure you have the following information ready:
- Northbeam Client ID: Find this in your dashboard URL (e.g., dashboard.northbeam.io/87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7).
- Example: 87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7
- Website URL: Your website URL connected to Northbeam (found under Settings > Profile > Domain Name in your Northbeam dashboard).
- Example: northbeam.io
- Collector Subdomain: The A-Record subdomain set up during onboarding (located in Settings > Setup DNS Entry in your dashboard)
- Example: "i"
Step 2: Inserting Impression Tracking URL
In order for us to fetch impressions, we need a specific Impression Tracking URL to be placed. Every customer has a unique URL -- based on the information above.
Impression Tracking URL Format
Example URL
Please insert this URL into your Impression Tracking within your MNTN Settings:
- Log into your MNTN account
- Click on the menu in the top, right corner
- Click on My Account
- Click on Creative Tracking in the left side menu
- Click on Default Impression Tracking
- Enter URL in Default Macro-Enabled Impression Tracking
- Click Save Changes
Step 3: Generating a MNTN API Key
Lastly, find your MNTN API Key:
- Log into your MNTN account
- Click on the menu in the top, right corner
- Click on My Account
- Click on API
Step 4: Notify our Support Team
Please reach out to our team here to share your MNTN API Key and notify us that your Impression Tracking URLs are set up.
We'll enable the MNTN integration on your dashboard. In the following data refresh, you'll see that we'll start pulling Spend, Impressions, and View-Through conversions + revenue.
MNTN Data Fetching
It could take up to 3 days for your MNTN data to fully backfill. The more historical data, the longer it could take.
MNTN View-Based Modeling Limitations
Supported Channels
Our current MNTN supports the following channel on a click-basis:
Supported Attribution Models
For these click-based channels, the following attribution models are supported:
- First Touch
- Last Time
- Last Non-Direct Touch
- Linear
- Clicks-Only
Channels with limited attribution
The following channels generally don't lead directly to website clicks and will see minimal tracking and performance data:
Unsupported Attribution Models
The above placements are not supported by our view-based attribution models including:
- Clicks + Views
- Clicks + Views enhanced
Updated 27 days ago