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Technical Guides

Tracking for MNTN

This guide will show you how to connect your MNTN account and pull the following metrics:

  • Spend and Impressions, which enables our view-through modeling data

Setting up MNTN within Northbeam involves four steps:

Step 1: Preparation

Step 2: Insert Impression Tracking URL

Step 3: Generating a MNTN API Key

Step 4: Notify our Support Team

Step 1: Preparation

Before you begin, make sure you have the following information ready:

  • Northbeam Client ID: Find this in your dashboard URL (e.g., dashboard.northbeam.io/87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7).
    • Example: 87aaeb29-3b46-4ddf-b824-11e6e3b9d3a7
  • Website URL: Your website URL connected to Northbeam (found under Settings > Profile > Domain Name in your Northbeam dashboard).
    • Example: northbeam.io
  • Collector Subdomain: The A-Record subdomain set up during onboarding (located in Settings > Setup DNS Entry in your dashboard)
    • Example: "i"

Step 2: Inserting Impression Tracking URL

In order for us to fetch impressions, we need a specific Impression Tracking URL to be placed. Every customer has a unique URL -- based on the information above.

Impression Tracking URL Format

https://[subdomain].[website-url]/i?aid=[client-id]&e=se&se_ca=northbeam&se_ac=impression&se_la=mntn&se_pr=${aid}%7C%3A%7C${cagid}%7C%3A%7C${cgid}%7C%3A%7C${device_id}%7C%3A%7C${ip}%7C%3A%7C${useragent}%7C%3A%7C${random}%7C%3A%7C${timestamp}

Example URL

https://i.northbeam.io/i?aid=925160f8-ecc3-4457-8c3e-b75fe5dbf0ac&e=se&se_ca=northbeam&se_ac=impression&se_la=mntn&se_pr=${aid}%7C%3A%7C${cagid}%7C%3A%7C${cgid}%7C%3A%7C${device_id}%7C%3A%7C${ip}%7C%3A%7C${useragent}%7C%3A%7C${random}%7C%3A%7C${timestamp}

Please insert this URL into your Impression Tracking within your MNTN Settings:

  1. Log into your MNTN account
  2. Click on the menu in the top, right corner
  3. Click on My Account
  4. Click on Creative Tracking in the left side menu
  5. Click on Default Impression Tracking
  6. Enter URL in Default Macro-Enabled Impression Tracking
  7. Click Save Changes

Step 3: Generating a MNTN API Key

Lastly, find your MNTN API Key:

  1. Log into your MNTN account
  2. Click on the menu in the top, right corner
  3. Click on My Account
  4. Click on API

Step 4: Notify our Support Team

Please reach out to our team here to share your MNTN API Key and notify us that your Impression Tracking URLs are set up.

We'll enable the MNTN integration on your dashboard. In the following data refresh, you'll see that we'll start pulling Spend, Impressions, and View-Through conversions + revenue.

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MNTN Data Fetching

It could take up to 3 days for your MNTN data to fully backfill. The more historical data, the longer it could take.


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MNTN View-Based Modeling Limitations

Supported Channels

Our current MNTN supports the following channel on a click-basis:

Supported Attribution Models

For these click-based channels, the following attribution models are supported:

  • First Touch
  • Last Time
  • Last Non-Direct Touch
  • Linear
  • Clicks-Only

Channels with limited attribution

The following channels generally don't lead directly to website clicks and will see minimal tracking and performance data:

Unsupported Attribution Models

The above placements are not supported by our view-based attribution models including:

  • Clicks + Views
  • Clicks + Views enhanced

Updated about 1 month ago