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How Credit Is Assigned in Northbeam
INTRODUCTION - GETTING STARTED
What is Northbeam? Start here.
What to Expect When Switching to Northbeam (Blog)
New to the Team? Here's How to Get Oriented in Northbeam
Navigating Northbeam: Your Guided Ramp-Up
DASHBOARDS DAY 1
🏠 Overview Home Page
📊 Attribution Home Page
💰 Sales
🌡️ Product Analytics
📦 Orders
🎨 Creative Analytics
🔭 Metrics Explorer Home Page
🚀 Metrics Explorer Quickstart Guide
🔭 Metrics Explorer Best Practices: 7 Tips
🧐 Best Practices by Teams and Departments
📱 Paid Social Team
🔎 Paid Search Team
🔝 Executive Team
📧 Email/SMS/Retention Team
🌚 Offline Channel
🤳 Influencer
⚡ Northbeam 3.0
DASHBOARD DAY 30, 60, 90
🏍️ Northbeam Apex
Apex Technical Guide
🧬 Clicks + Deterministic Views (C+DV)
💸 Profit Benchmarks
📂 Touchpoints Export
❓Frequently Asked Questions
What is Northbeam's MTA Methodology?
Why is Northbeam's Methodology better than our internal reporting platforms?
How does Northbeam track Orders and Ads?
What is a good/bad number in Northbeam?
What is Northbeam's Model Comparison Tool?
Case scenario: Cash snapshot vs Accrual performance
Case scenario: Clicks + Modeled Views vs Clicks-Only
My FB ROAS is 0.7 in Northbeam, is this normal?
Why is my FB ROAS so much lower in Northbeam?
How do I correctly and confidently interpret non-click channels?
Why is so much of my revenue “unattributed”?
What's the difference between Organic vs Unattributed?
What’s the difference between Blotout and Northbeam—and do I need both?
NORTHBEAM ACADEMY
Attribution Models
Attribution Windows
Accounting Modes
How Credit Is Assigned in Northbeam
Northbeam Metrics 101
Subscription Metrics
Manage Breakdowns and Saved Views
Lookback Windows
MTA Implementation
What To Expect During Implementation
Confirm Setup Requirements
Multi-region configuration
Multi-business configuration
Multi-domain configuration
Setting Up Multiple Stores or Regions
Multi-Dashboard Setup with Configurators
1. Welcome to Northbeam!
Dashboard Access
Shopify Overview
All Other Platforms Overview
2. Invite Team
3. Business Information
4. Currency
5. Add Domain
6. Link DNS
7. Pixel and Event Tracking
Shopify Installation
All Other Platforms Installation
Page View Events
Purchase Events
Custom Goals
(Optional) Additional Events
Third-Party Checkouts
8. Add Orders
Subscription Analytics
Order Tags
Shopify
8b. Tell us if your business will use Order Tags (Shopify)
8c. Add order tags in Shopify
8d. Configure Northbeam order exclusions (Shopify)
Orders API
9. Integrations and UTMs
Append Northbeam UTMs
10. Add Spend
Spend API
Best Practices and Limits
Onboarding FAQs
Troubleshooting Tracking Issues
Troubleshooting Pixel Tracking
Checking UTM Tracking
Checking Ad Platform Connections
Gclid, Fbclid, and Redirects
Differences in Unattributed Data
Differences in Visits and Journeys
Differences in Ad Spend
Differences in Ad Performance
Differences in Total Revenue and Orders
CHANNEL setup guides
Tracking for Google + YouTube Ads
Tracking for Axon by AppLovin
Tracking for Klaviyo
Tracking for Meta Ads
UTMs for Legacy Platforms
Tracking for TikTok Ads
Tracking for X Ads (Formerly known as "Twitter Ads")
Tracking for Snapchat Ads
Tracking for Pinterest Ads
Tracking for Microsoft Ads
Tracking for Amazon
Tracking for Attentive
Tracking for TradeDesk
Tracking for Rakuten
Tracking for MNTN
Tracking for Vibe.co
Tracking for ROKT
Tracking for Tatari
Tracking for Bliss Point by Tinuiti
Tracking for Non-Integrated Channels
Non-Integrated Channel Setup: Spend API + UTMs
Tracking Influencer Performance
Shops Tracking (Meta Shops, TikTok Shops)
Tracking Ads using Off-Domain Sites
DEVELOPER DOCS
Northbeam's Data Sources
Exporting Data
Data Export
Exporting To GCS
Exporting To S3
Rate Limits
Northbeam's Integrations
Motion Integration
Submit a Support Ticket
Northbeam Status Tracker
account settings
Adding / Removing Ad Accounts
Adding / Removing Users
Changing Currency
More resources
🛰️ The Media Buyer Newsletter
API - ORDERS
Authentication
Errors
Getting Started
Hashing Customer Data
Limits
Order Definition
Using the API
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How Credit Is Assigned in Northbeam
Updated 29 days ago
What’s Next
Attribution Windows
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