Tracking for Rakuten

This guide will show you how to connect your Rakuten account and pull the following metrics:

  • Spend and Impressions, which enables our view-through modeling data

This involves 3 simple steps:

Step 1: Insert Click UTMs

Step 2: Creating a Scheduled Report

Step 3: Notify our Support Team


Step 1: Inserting Click UTMs

There are a few NB UTMs that need to be added in your Link Parameters menu

  1. Navigate to your Rakuten Advertising Dashboard
  2. In the header, click Links
  3. Click Link Parameters
  4. Add the following 3 parameters:
Parameter TypeParameter NameParameter ValueMapping in Northbeam
Linksharenb_offer_idOffer ID (selected from Linkshare dropdown)Pulls Campaign Names into the Campaign Level of the Sales Page
Linksharenb_publisher_sidPublisher SID (selected from Linkshare dropdown)Pulls Publisher Names into the Adset Level of the Sales Page
Linksharenb_creative_idCreative ID (selected from Linkshare dropdown)Pulls Ad Names into the Adset Level of the Sales Page

Example

Example


Step 2: Creating a Scheduled Report

Next, we'll need to create a scheduled report that sends data to your NB Dashboard.

  1. Navigate to your Rakuten Advertising Dashboard
  2. In the header, click Reports
  3. Click Reporting
  4. Click Create New Report
  5. Add the following fields, metrics, and conversions:
 # of clicks
 # of impressions
 Offer ID
 Offer Name
 Publisher ID
 Publisher Name
 Publisher Encrypted ID
 Total Commission
 Transaction Date
 Publisher Group ID
 Publisher Group ID Name
 Link ID
 Link Name
  1. Click Save Report and name it nb_reporting
  2. Click Manage Report
  3. Click Schedule Report
  4. Adjust the following fields:
    1. Date Range: Last 7 Days
    2. Time Zone: (GMT+00:00) GMT
    3. Date Type: Transaction Date
    4. Uncheck "Include Summary"
    5. Schedule Time:
      1. Daily
      2. Set the hour to anything between 10AM and 6PM
    6. Check "Deliver report to Email"
    7. Insert the following email: [your_client_id][email protected]
      1. Example Email: 925160f8-ecc3-4457-8c3f-b75fe5dbf0aczzznbzzzrakuten@robot.northbeam.io

Step 3: Notify Our Support Team

Once the UTMs are inserted and scheduled reports are created, please reach out to our team here.

We'll enable the Rakuten integration in your dashboard.