This guide will show you how to connect your Rakuten account and pull the following metrics:

• Spend and Impressions, which enables our view-through modeling data

Step 1: Inserting Click UTMs

There are a few NB UTMs that need to be added in your Link Parameters menu

1. Navigate to your Rakuten Advertising Dashboard
2. In the header, click Links
3. Click Link Parameters
4. Add the following 4 parameters:

Step 2: Set Up Scheduled Reports

You’ll need to create two scheduled reports to ensure full coverage:

• One for This Month named nb_reporting_tm
• One for Last Month named nb_reporting_lm

⚠️

Important: Report Currency Must Be in USD

Northbeam assumes all Rakuten data is in USD. If your dashboard is in another currency, Northbeam will convert spend using the daily exchange rate — but if your Rakuten reports are not in USD, the conversion will be wrong.

If your Rakuten account is not in USD, please to contact Rakuten support to change the report output currency.

Before proceeding, locate the unique email address where the report should be sent by visiting the Connections page in your Northbeam dashboard.

1. Log in to Northbeam
2. Navigate to Settings > Connections
3. Scroll to Rakuten
4. Copy the Email Address
   • Format: [your_client_id][email protected]

Report 1: "This Month" Report (nb_reporting_tm)

1. Navigate to your Rakuten Advertising Dashboard
2. In the header, click Reports > Reporting > Create New Report
3. Add the following fields and metrics:

 # of clicks
 # of impressions
 Offer ID
 Offer Name
 Publisher ID
 Publisher Name
 Publisher Encrypted ID
 Total Commission
 Transaction Date
 Publisher Group ID
 Publisher Group ID Name
 Link ID
 Link Name

4. Click Save Report and name it nb_reporting_tm
5. Click Manage Report > Schedule Report
6. Adjust the following fields:
   1. Date Range: This Month
   2. Time Zone: (GMT+00:00) GMT
   3. Date Type: Transaction Date
   4. Uncheck "Include Summary"
   5. Schedule Time:
      1. Daily
      2. Set the hour to anything between 10AM and 6PM
   6. Check "Deliver report to Email"
   7. Insert the Email Address from the previous step
7. Click Set Scheduling

Report 2: "Last Month" Report (nb_reporting_lm)

Repeat the same steps above, but with the following adjustments:

• Report Name: nb_reporting_lm
• Date Range: Last Month

All other settings remain the same.

Step 3: Enable Rakuten Integration

1. Navigate to the Connections menu in Northbeam:
   1. Go to Settings
   2. Select Connections
   3. Scroll down to locate Rakuten
2. In the Connections menu, check the boxes to confirm that the following have been set up:
   1. Click UTMs
   2. Scheduled Report
3. Click Connect