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Technical Guides

Tracking for Rakuten

This guide will show you how to connect your Rakuten account and pull the following metrics:

  • Spend and Impressions, which enables our view-through modeling data

This involves 4 simple steps:

Step 1: Insert Click UTMs

Step 2: Set Up a Scheduled Report

Step 3: Notify the Support Team

Step 4: Enable Rakuten Integration

Step 1: Inserting Click UTMs

There are a few NB UTMs that need to be added in your Link Parameters menu

  1. Navigate to your Rakuten Advertising Dashboard
  2. In the header, click Links
  3. Click Link Parameters
  4. Add the following 3 parameters:
Parameter TypeParameter NameParameter ValueMapping in Northbeam
Linksharenb_offer_idOffer ID (selected from Linkshare dropdown)Pulls Campaign Names into the Campaign Level of the Sales Page
Linksharenb_publisher_sidPublisher SID (selected from Linkshare dropdown)Pulls Publisher Names into the Adset Level of the Sales Page
Linksharenb_creative_idCreative ID (selected from Linkshare dropdown)Pulls Ad Names into the Adset Level of the Sales Page

Example

Example


Step 2: Creating a Scheduled Report

Next, we'll set up a scheduled report to send data to your NB Dashboard.

Before proceeding, locate the unique email address where the report should be sent by visiting the Connections page in your dashboard.

  1. Log into Northbeam.
  2. Navigate to Settings.
  3. Click Connections.
  4. Scroll to Rakuten.
  5. Locate the Email Address.

Once you've obtained the email address, follow these steps to configure the report:

  1. Navigate to your Rakuten Advertising Dashboard
  2. In the header, click Reports
  3. Click Reporting
  4. Click Create New Report
  5. Add the following fields, metrics, and conversions:
 # of clicks
 # of impressions
 Offer ID
 Offer Name
 Publisher ID
 Publisher Name
 Publisher Encrypted ID
 Total Commission
 Transaction Date
 Publisher Group ID
 Publisher Group ID Name
 Link ID
 Link Name
  1. Click Save Report and name it nb_reporting
  2. Click Manage Report
  3. Click Schedule Report
  4. Adjust the following fields:
    1. Date Range: Last 7 Days
    2. Time Zone: (GMT+00:00) GMT
    3. Date Type: Transaction Date
    4. Uncheck "Include Summary"
    5. Schedule Time:
      1. Daily
      2. Set the hour to anything between 10AM and 6PM
    6. Check "Deliver report to Email"
    7. Insert the Email Address from the previous step

Step 4: Enable Rakuten Integration

  1. Navigate to the Connections menu in Northbeam:
    1. Go to Settings
    2. Select Connections
    3. Scroll down to locate TradeDesk
  2. In the Connections menu, check the boxes to confirm that the following have been set up:
    1. Click UTMs
    2. Scheduled Report
  3. Click Connect

Updated 20 days ago