Tracking for Rakuten
This guide will show you how to connect your Rakuten account and pull the following metrics:
- Spend and Impressions, which enables our view-through modeling data
This involves 3 simple steps:
Step 1: Insert Click UTMs
Step 2: Creating a Scheduled Report
Step 3: Notify our Support Team
Step 1: Inserting Click UTMs
There are a few NB UTMs that need to be added in your Link Parameters menu
- Navigate to your Rakuten Advertising Dashboard
- In the header, click Links
- Click Link Parameters
- Add the following 3 parameters:
Parameter Type | Parameter Name | Parameter Value | Mapping in Northbeam |
---|---|---|---|
Linkshare | nb_offer_id | Offer ID (selected from Linkshare dropdown) | Pulls Campaign Names into the Campaign Level of the Sales Page |
Linkshare | nb_publisher_sid | Publisher SID (selected from Linkshare dropdown) | Pulls Publisher Names into the Adset Level of the Sales Page |
Linkshare | nb_creative_id | Creative ID (selected from Linkshare dropdown) | Pulls Ad Names into the Adset Level of the Sales Page |
Step 2: Creating a Scheduled Report
Next, we'll need to create a scheduled report that sends data to your NB Dashboard.
- Navigate to your Rakuten Advertising Dashboard
- In the header, click Reports
- Click Reporting
- Click Create New Report
- Add the following fields, metrics, and conversions:
# of clicks
# of impressions
Offer ID
Offer Name
Publisher ID
Publisher Name
Publisher Encrypted ID
Total Commission
Transaction Date
Publisher Group ID
Publisher Group ID Name
Link ID
Link Name
- Click Save Report and name it nb_reporting
- Click Manage Report
- Click Schedule Report
- Adjust the following fields:
- Date Range: Last 7 Days
- Time Zone: (GMT+00:00) GMT
- Date Type: Transaction Date
- Uncheck "Include Summary"
- Schedule Time:
- Daily
- Set the hour to anything between 10AM and 6PM
- Check "Deliver report to Email"
- Insert the following email: [your_client_id][email protected]
Step 3: Notify Our Support Team
Once the UTMs are inserted and scheduled reports are created, please reach out to our team here.
We'll enable the Rakuten integration in your dashboard.
Updated 6 months ago