Multi-domain configuration
Setup Northbeam for multiple domains.
Northbeam can be implemented to track different domains separately, if your setup meets the following requirements.
Requirements
| Ad Data | Domains | Orders |
|---|---|---|
| Domain-specific ad accounts, or campaigns, or adsets | Domain-specific top-level domains, or subdomains, or page paths | Domain-specific stores, or currencies, or shipping country, or other order metadata |
- Domain-specific ad data. At either the account, campaign, or adset level, ad data must be domain-specific / follow some naming convention. If single ad accounts are used to serve ads across multiple domains, campaigns/adsets must follow a naming convention.
- Unique accounts (e.g. US Meta Ads Account, UK Meta Ads Account, CA Meta Ads Account)
- Campaign Naming Convention (e.g. Names begins with
US_,UK_,CA_) - Adset Naming Convention (e.g. Names begins with
US_,UK_,CA_)
- Domain metadata for orders. Orders need to be able to be grouped by domain so that they can be matched with corresponding ad and visits datasets.
- Domain-specific dashboards. In order to accommodate this configuration, Northbeam dashboards will be made for each domain, as opposed to a single dashboard with domain breakdowns.
FAQ
Can we consolidate all domains into a single dashboard?
- You cannot send data from multiple domains to a single dashboard.
- Why?
- Northbeam dashboards map 1:1 to domains to enable 1st party tracking. Each dashboard has a unique domain, connected to the A Record within the DNS settings.
- If multiple domains pointed to 1 Northbeam dashboard, only 1 domain would have 1st party tracking, and the others would use 3rd party tracking.
- Why?
- You can combine multiple dashboards into a single rollup dashboard.
Examples
Scenario 1
| Domain | Ads | Orders |
|---|---|---|
mystore.com | ‘My Store’ Meta Ads Account | Metadata contains "Site: mystore.com" |
trymystore.co | ‘Try My Store’ Meta Ads Account | Metadata contains "Site: trymystore.com" |
getmystore.com | ‘Get My Store’ Meta Ads Account | Metadata contains "Site: getmystore.com" |
Multi-dashboard configuration is supported!
This setup has unique ad accounts, domains, and order metadata which allows dashboards to be created for each domain.
Scenario 2
| Domain | Ads | Orders |
|---|---|---|
mystore.com | Campaign names begin with mystore_ | Metadata contains "Site: mystore.com" |
trymystore.com | Campaign names begin with trymystore_ | Metadata contains "Site: trymystore.com" |
getmystore.com | Campaign names begin with getmystore_ | Metadata contains "Site: getmystore.com" |
Multi-dashboard configuration is supported!
This setup has domain-specific campaign names and orders data that map uniquely to the domains, which allows dashboards to be created for each domain.
Scenario 3
| Domain | Ads | Orders |
|---|---|---|
mystore.com | 1 ad account, no naming convention | Metadata contains "Site: mystore.com" |
trymystore.com | 1 ad account, no naming convention | Metadata contains "Site: trymystore.com" |
getmystore.com | 1 ad account, no naming convention | Metadata contains "Site: getmystore.com" |
Multi-dashboard configuration is not supported.
This setup has no way to split out ad data by domain, so it is impossible to attribute spend and impressions to specific domains.
Updated 6 months ago