Tracking for Vibe

This guide will show you how to connect your Vibe account to Northbeam and pull the following metrics:

• Spend
• Impressions for CDV matching

Supported Attribution Models

The Vibe integration currently supports the following Northbeam attribution models:

• First Touch
• Last Touch
• Last Non-Direct Touch
• Clicks-Only
• Clicks + Deterministic Views (C+DV)

Step 1: Enter Your API Key

To connect your Vibe account:

1. Log in to your Vibe account.
2. Generate yourAPI Key: https://help.vibe.co/en/articles/8943325-vibe-api-reporting
3. In Northbeam, go to Settings → Connections → Vibe.
4. Paste your API key and click Connect.

Prerequisites for CDV

• The Vibe API key must be linked to an account with an active Vibe campaign. You cannot enable the integration until a campaign is live.
• To verify readiness, ping the Vibe API endpoint (/get_advertiser_ids). It will return an advertiser ID only after campaign activation (usually within 30 minutes of launch).

Step 2: Enable Clicks + Deterministic Views (C+DV)

Once your Vibe connection is active in Northbeam:

1. Go to Settings → Model Settings → Attribution Models.
2. Select Clicks + Deterministic Views (C+DV) from the list of attribution models.
3. Under Available Platforms, check the box for Vibe.
4. Click Save Changes.
5. Allow up to 48 hours for Vibe impression data to populate in your dashboard.