Northbeam DashboardQuestions? Reach out to our team!
Technical Guides

Channel Tracking Overview

Have questions on how we track certain channels? Here's a high-level breakdown!

Channel NameHow Spend is populated...How Visits and Revenue are tracked...Special Cases / Notes
Facebook AdsNB IntegrationNB UTMs, NB Pixel
  • Meta Shops:* Revenue tracked. No reported Visits on affected ads.
  • Instant Experience:* NB UTMs cannot be appended on URLs from Instant Experience to Website. Low revenue + visits on affected ads.
Google + YouTube AdsNB IntegrationNB UTMs, NB Pixel
TikTok AdsNB IntegrationNB UTMs, NB Pixel
  • TikTok Shops:* Revenue tracked. No reported Visits on affected ads.
  • Instant Pages:* NB UTMs cannot be appended on URLs from Instant Page to Website. Low revenue + visits on affected ads.
Snapchat AdsNB IntegrationNB UTMs, NB Pixel
KlaviyoCustom SpendsheetStandard UTMsSign Up volume is pulled through our Integration and tracked via fireEmailCaptureEvent script.Learn more about Custom Spendsheets here.
AttentiveCustom SpendsheetStandard UTMsSign Up Events are pulled through our Integration and tracked via fireEmailCaptureEvent script.Learn more about Custom Spendsheets here .
Pinterest AdsNB IntegrationNB UTMs, NB Pixel
Microsoft AdsNB IntegrationNB UTMs, NB Pixel

Amazon Seller Central / Amazon AdsNB IntegrationNB IntegrationNo attribution as of yet. Our integration pulls in-platform Spend and Revenue.
  • Vendor Central* Not supported by our API as of yet.
  • Amazon DSP* Not supported by our API as of yet.
TradeDeskNB IntegrationNB Integration, NB UTMs, NB Pixel
MNTNNB IntegrationNB Integration
TatariNB IntegrationNB IntegrationCurrently only support the Streaming TVinventory type. Also known as OTT or Connected TV.Linear TV currently not supported.
Bliss Point MediaNB IntegrationNB Integration
All Other Channels or Traffic SourcesCustom SpendsheetStandard UTMsLearn more about Custom Spendsheets here .

We understand the tracking limitations in certain campaigns types and placements. If you are affected, or will be in the future, please notify our team as product feedback! All feedback is much appreciated. Thank you!

Channel-Specific Guides

Updated 4 months ago