Channel Tracking Overview

Have questions on how we track certain channels? Here's a high-level breakdown!

Channel Name

How Spend is populated...

How Visits and Revenue are tracked...

Special Cases / Notes

Facebook Ads

NB Integration

NB UTMs, NB Pixel

  • *Meta Shops:** Revenue tracked. No reported Visits on affected ads.
  • *Instant Experience:** NB UTMs cannot be appended on URLs from Instant Experience to Website. Low revenue + visits on affected ads.

Google + YouTube Ads

NB Integration

NB UTMs, NB Pixel

TikTok Ads

NB Integration

NB UTMs, NB Pixel

  • *TikTok Shops:** Revenue tracked. No reported Visits on affected ads.
  • *Instant Pages:** NB UTMs cannot be appended on URLs from Instant Page to Website. Low revenue + visits on affected ads.

Snapchat Ads

NB Integration

NB UTMs, NB Pixel

-

Klaviyo

Custom Spendsheet

Standard UTMs

Sign Up volume is pulled through our Integration and tracked via fireEmailCaptureEvent script.

Learn more about Custom Spendsheets here.

Attentive

Custom Spendsheet

Standard UTMs

Sign Up Events are pulled through our Integration and tracked via fireEmailCaptureEvent script.

Learn more about Custom Spendsheets here .

Pinterest Ads

NB Integration

NB UTMs, NB Pixel

-

Microsoft Ads

NB Integration

NB UTMs, NB Pixel

Amazon Seller Central / Amazon Ads

NB Integration

NB Integration

No attribution as of yet. Our integration pulls in-platform Spend and Revenue.

  • *Vendor Central** Not supported by our API as of yet.
  • *Amazon DSP** Not supported by our API as of yet.

TradeDesk

NB Integration

NB Integration, NB UTMs, NB Pixel

-

MNTN

NB Integration

NB Integration

-

Tatari

NB Integration

NB Integration

Currently only support the Streaming TVinventory type. Also known as OTT or Connected TV.

Linear TV currently not supported.

Bliss Point Media

NB Integration

NB Integration

-

All Other Channels or Traffic Sources

Custom Spendsheet

Standard UTMs

Learn more about Custom Spendsheets here .

We understand the tracking limitations in certain campaigns types and placements. If you are affected, or will be in the future, please notify our team as product feedback! All feedback is much appreciated. Thank you!


Channel-Specific Guides