It's important to understand what our different metrics mean and how they may be different from the metrics you're used to seeing.

Finding Metrics in the Dashboard

To find the full list of our metrics within your dashboard:

1. Navigate to the Attribution Page
2. Click Customize ⚙️

From here, you'll see a list of all the metrics we provide and you'll be able to add/remove any from your view:

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Northbeam Conversion Metrics

Conversion metics are by far the most commonly used metrics within Northbeam.

Note: All conversion metrics in Accrual Accounting mode are reported in an Attribution Window, which is denoted in the metric name.

Examples:

• Transactions (1d) - Transactions completed in a 1-day window
• Attributed Rev (1d) - Revenue in a 1-day window
• ROAS (7d) - Return on Ad Spend calculated with Revenue in a 7-day window

Learn more about our Attribution Windows here.

For simplicity, we have omitted the attribution windows from the list below.

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Northbeam Click Metrics

Below are Click-Based metrics. Keep in mind, we use Visits when calculating these formulas, not Clicks.

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In-Platform Metrics

All of these metrics are pulled from in-platform.