The Sales Page is by far one of the most utilized pages in our dashboard. It's primarily used for media-buying decision making.

Sales Page Video Walkthrough

Find a walkthrough of our Sales Page diving into many areas including:

• Saved Views/States
• Exporting Data
• Filters and Breakdowns
• Graph
• Analyzing Channel Performance
• Custom Columns

Benchmarking Tool

The benchmarking tool is the one area that isn't covered in the video.

Northbeam's Benchmarks feature can emulate the performance of the top DTC media buyers. We aim to empower you with the industry standard practice of setting 1-Day benchmarks–so that brands, of all experiences and all sizes, can scale profitably.

• Use 1-Day performance data to forecast future revenue before you spend tens of thousands of dollars
• Set achievable targets determined by their historical data
• Be more consistent in how you manage their daily, monthly, quarterly, and/or seasonal budgets

Benchmarking Tool FAQ

Where can I find the Benchmarking Tool?

1. Click into the Sales Page
2. Scroll down and find the Benchmarking Tool at the bottom of the page

How does Benchmarks work?

Using Northbeam's proprietary Clicks Only and Clicks and Views models, Benchmarks calculates the incremental revenue attributed to any day's spend from day one to day thirty, sixty, or ninety.

Using this cumulative revenue percentage increase over a statistically significant observed period, we can uncover the daily target your media buyers should hit to allow your business to achieve its longer-term objectives.

Why don't I have access to Benchmarks

Benchmarks typically unlock for customers 60-90 days from onboarding and activating with Northbeam. Because this tool uses historical data, we need at least 60-90 days of healthy data for it to activate.

How do I set my 1-Day Benchmarks?