Channel quickstart

Every channel setup follows the same three steps:

Connect the account

Link the platform to Northbeam so spend and campaign structure sync.

Insert the UTMs

Add Northbeam parameters to your ads so visits attribute back to them.

Confirm tracking

Verify UTMs are captured and the connection is syncing.

Some channels add an FAQ for platform-specific questions.

Pick your channel

Core paid media Meta Ads · Google + YouTube · TikTok · Microsoft · Pinterest · Snapchat · X · Amazon Lifecycle & commerce Klaviyo · Attentive · Meta & TikTok Shops · Impact · Keynes Programmatic & CTV TradeDesk · MNTN · Tatari · ROKT · Vibe.co · Bliss Point · AppLovin · LiveIntent · Rakuten Other Universal Ads · Off-domain sites · Non-integrated channels

Any platform can be tracked with Spend API + UTMs.