Channel quickstart

Every channel setup follows the same three steps:

Connect the account

Link the platform to Northbeam so spend and campaign structure sync.

Insert the UTMs

Add Northbeam parameters to your ads so visits attribute back to them. View-based and spend-only channels, like most CTV, skip this step.

Confirm tracking

Verify UTMs are captured and the connection is syncing.

Some channels add an FAQ for platform-specific questions.

Pick your channel

Any platform can be tracked with Spend API + UTMs.