# Northbeam

> User guides, technical info, and documentation about Northbeam.

- [Get started](https://docs.northbeam.io/docs/landings/get-started.md): What Northbeam is, what it can do, and your journey from setup to advanced features.
- [What is Northbeam?](https://docs.northbeam.io/docs/what-is-northbeam.md): How Northbeam works and what you need to get started.
- [Capabilities](https://docs.northbeam.io/docs/get-started/capabilities.md): What you can do with Northbeam
- [Use cases](https://docs.northbeam.io/docs/get-started/use-cases.md): Outcome-first guides — start from what you're trying to do
- [First steps](https://docs.northbeam.io/docs/journey/get-started.md): Where the journey begins
- [Understand your dashboard](https://docs.northbeam.io/docs/journey/understand-your-platform.md): Learn the surfaces you'll use every day
- [Integrations](https://docs.northbeam.io/docs/journey/integrations.md): Connect every channel you spend on
- [Watch the competition](https://docs.northbeam.io/docs/journey/watch-the-competition.md): See how your numbers compare
- [Design your dashboard](https://docs.northbeam.io/docs/journey/design-your-dashboard.md): Shape the views your team reports from
- [Northbeam AI](https://docs.northbeam.io/docs/journey/northbeam-ai.md): Ask your data questions in plain English
- [Set up and track alerts](https://docs.northbeam.io/docs/journey/set-up-and-track-alerts.md): Know when a number moves — without watching for it
- [Utilize advanced features](https://docs.northbeam.io/docs/journey/utilize-advanced-features.md): The deeper toolkit, once the basics are humming
- [Onboarding](https://docs.northbeam.io/docs/overviews/onboarding.md): What this section covers, and where to start
- [Quickstart](https://docs.northbeam.io/docs/quickstart.md): The setup path, end to end — each step links to its full guide
- [Navigating Northbeam: Your Guided Ramp-Up](https://docs.northbeam.io/docs/navigating-northbeam.md): Northbeam's step-by-step guided walkthroughs are meant to help you learn how to use Northbeam. We're trying to solve the biggest problem first-time users face: not knowing how to start and where to start.
- [What To Expect During Implementation](https://docs.northbeam.io/docs/what-to-expect-during-implementation.md)
- [Confirm Setup Requirements](https://docs.northbeam.io/docs/confirm-setup-requirements.md)
- [Onboarding FAQs](https://docs.northbeam.io/docs/onboarding-faqs.md): This FAQ page is designed to help you get comfortable as you navigate Northbeam's MTA
- [Invite Team](https://docs.northbeam.io/docs/invite-team.md): Add additional users to your account
- [Business Information](https://docs.northbeam.io/docs/business-information.md): Add your basic details about you and your company.
- [Currency](https://docs.northbeam.io/docs/currency.md): Select reporting currency
- [Link DNS](https://docs.northbeam.io/docs/link-dns.md): Configure DNS record for Northbeam
- [Shopify](https://docs.northbeam.io/docs/shopify-installation.md): Set up Northbeam tracking on a store that uses Shopify's checkout.
- [Shopify + Custom](https://docs.northbeam.io/docs/shopify-custom-backend.md): For stores with a Shopify front end and checkout, but a custom backend that sends orders to Northbeam.
- [Custom](https://docs.northbeam.io/docs/non-shopify-installation.md): Set up Northbeam tracking on a custom store: any site that doesn't use Shopify's checkout.
- [Northbeam Pixel](https://docs.northbeam.io/docs/add-pixel.md): What the Northbeam Pixel does, how to install it on your platform, and how to test it.
- [Purchase Events](https://docs.northbeam.io/docs/purchase-pixel.md): Send completed purchases from your website to Northbeam so orders can be attributed.
- [Identify Events](https://docs.northbeam.io/docs/third-party-checkouts.md): Link a visitor to their email so orders can be attributed when the order ID isn't available in the browser.
- [Page View Events](https://docs.northbeam.io/docs/page-view-events.md): Track page changes on single-page apps. Most sites don't need this.
- [Custom Goals](https://docs.northbeam.io/docs/setting-up-custom-goals.md): Track other actions on your site, like sign-ups, add-to-carts, or form submissions.
- [All Pixel Functions](https://docs.northbeam.io/docs/optional-additional-methods.md): Every function the Northbeam Pixel provides, and where each one is documented.
- [Add Orders](https://docs.northbeam.io/docs/add-orders.md): In addition to tracking client-side purchases, it's important to sync your source of truth for order data with Northbeam for accurate and up-to-date reporting.
- [Shopify](https://docs.northbeam.io/docs/shopify-order-sync.md): Connect your Shopify orders data to your Northbeam dashboard
- [Shopify Migration: Preserving Customer Stages](https://docs.northbeam.io/docs/shopify-migration-preserving-customer-stages.md)
- [SFTP Orders Upload](https://docs.northbeam.io/docs/sftp-orders-upload.md)
- [Order Tags](https://docs.northbeam.io/docs/order-tags.md): Order Tags are used to label orders within Northbeam. This begs the question -- why would I need to label my orders?
- [Add order tags in Shopify](https://docs.northbeam.io/docs/8c-add-order-tags-in-shopify.md): You only need to add additional tags that you don't already have setup.
- [Configure Northbeam order exclusions (Shopify)](https://docs.northbeam.io/docs/8d-configure-northbeam-order-exclusions-optional.md)
- [Add Spend](https://docs.northbeam.io/docs/add-spend.md)
- [All Other Platforms Overview](https://docs.northbeam.io/docs/all-other-platforms-overview.md): This page will help you get started with Northbeam's API.
- [Channels](https://docs.northbeam.io/docs/landings/channels.md): Set up tracking for each platform you spend on. Every guide follows the same steps.
- [Channel quickstart](https://docs.northbeam.io/docs/channels/quickstart.md): Every channel follows the same three steps — pick yours to start
- [Integrations and UTMs](https://docs.northbeam.io/docs/integrations-and-utms.md): Connect Integrations and UTMs
- [UTMs for Legacy Platforms](https://docs.northbeam.io/docs/facebook-utms-for-legacy-platforms.md)
- [Non-Integrated Channel Setup: Spend API + UTMs](https://docs.northbeam.io/docs/non-integrated-channel-setup-spend-api-utms.md)
- [Northbeam's Integrations](https://docs.northbeam.io/docs/integration-matrix.md): For any platform where spend is not available via API, you can upload your spend manually via our Custom Spreadsheet [here](https://docs.northbeam.io/v2.2/docs/add-spend#option-2-spend-sheet).
- [Channel changelog](https://docs.northbeam.io/docs/channels/changelog.md): Platform-side changes, outages, and data-definition changes — logged per channel
- [Amazon Setup](https://docs.northbeam.io/docs/channels/amazon/overview.md): Connect Amazon Seller Central and Amazon Ads so Northbeam reports your Amazon revenue and ad spend.
- [Amazon FAQ](https://docs.northbeam.io/docs/channels/amazon/faq.md)
- [AppLovin Setup](https://docs.northbeam.io/docs/channels/applovin/overview.md): Connect AppLovin with your Report API Key and Account ID, then select Northbeam as the measurement partner so spend and revenue line up.
- [AppLovin FAQ](https://docs.northbeam.io/docs/channels/applovin/faq.md)
- [Attentive Setup](https://docs.northbeam.io/docs/channels/attentive/overview.md): Connect Attentive's SFTP data feed so Northbeam can report sign-ups, visits, and revenue from your Attentive campaigns.
- [Attentive FAQ](https://docs.northbeam.io/docs/channels/attentive/faq.md)
- [Tracking for Bliss Point by Tinuiti](https://docs.northbeam.io/docs/tracking-for-bliss-point-by-tinuiti.md): This guide will show you how to connect your Bliss Point Media account and pull the following metrics:
- [Google + YouTube Ads Setup](https://docs.northbeam.io/docs/channels/google/overview.md): Connect your Google Ads account and add the Northbeam parameter so spend and revenue line up.
- [Google + YouTube Ads FAQ](https://docs.northbeam.io/docs/channels/google/faq.md)
- [Impact Setup](https://docs.northbeam.io/docs/channels/impact/overview.md): Connect Impact with API credentials and add the Northbeam parameter so spend and revenue line up.
- [Impact FAQ](https://docs.northbeam.io/docs/channels/impact/faq.md)
- [Keynes Setup](https://docs.northbeam.io/docs/channels/keynes/overview.md): Connect Keynes with AWS credentials so Northbeam imports your Keynes spend and campaign reporting.
- [Keynes FAQ](https://docs.northbeam.io/docs/channels/keynes/faq.md)
- [Klaviyo Setup](https://docs.northbeam.io/docs/channels/klaviyo/overview.md): Connect Klaviyo with API keys and add Northbeam UTMs so sign-ups and revenue tie back to your campaigns and flows.
- [Klaviyo FAQ](https://docs.northbeam.io/docs/channels/klaviyo/faq.md)
- [LiveIntent Setup](https://docs.northbeam.io/docs/channels/liveintent/overview.md): Connect LiveIntent with your login and add Northbeam parameters to every creative so spend and revenue line up.
- [LiveIntent FAQ](https://docs.northbeam.io/docs/channels/liveintent/faq.md)
- [Meta Ads Setup](https://docs.northbeam.io/docs/channels/meta/overview.md): Connect your Meta ad account and add Northbeam parameters so spend and revenue line up.
- [Meta Ads FAQ](https://docs.northbeam.io/docs/channels/meta/faq.md)
- [Meta & TikTok Shops Setup](https://docs.northbeam.io/docs/channels/shops/overview.md): Link your Meta Shop or TikTok Shop to your ad account so Northbeam can attribute Shops orders and revenue.
- [Meta & TikTok Shops FAQ](https://docs.northbeam.io/docs/channels/shops/faq.md)
- [Microsoft Ads Setup](https://docs.northbeam.io/docs/channels/microsoft/overview.md): Set up your Microsoft account and connect Microsoft Ads so spend and revenue show up in Northbeam.
- [Microsoft Ads FAQ](https://docs.northbeam.io/docs/channels/microsoft/faq.md)
- [MNTN Setup](https://docs.northbeam.io/docs/channels/mntn/overview.md): Connect MNTN with an API key and turn on Clicks + Deterministic Views so Northbeam can credit your MNTN impressions.
- [MNTN FAQ](https://docs.northbeam.io/docs/channels/mntn/faq.md)
- [Setting Up Multiple Stores or Regions](https://docs.northbeam.io/docs/adding-a-store-or-dashboard.md): Use this page if you operate more than one store, brand, or region and want to understand how to structure your Northbeam setup.
- [Multi-Dashboard Setup with Configurators](https://docs.northbeam.io/docs/multi-dashboard-setup-with-configurators.md): Split your data across multiple Northbeam dashboards — while maintaining first-party tracking on a single domain
- [Neon Pixel Setup](https://docs.northbeam.io/docs/channels/neon-pixel/overview.md): Connect Neon Pixel with your API key and turn on Clicks + Deterministic Views for spend reporting and deterministic view attribution.
- [Neon Pixel FAQ](https://docs.northbeam.io/docs/channels/neon-pixel/faq.md)
- [Tracking for Non-Integrated Channels](https://docs.northbeam.io/docs/tracking-for-other-platforms.md): This guide will show you how to set up tracking for any Non-Integrated Channels.
- [Tracking Ads using Off-Domain Sites](https://docs.northbeam.io/docs/tracking-for-off-domain-sites.md): This guide explains how to track ads that send users to an off-domain site before they reach your main domain.
- [Tracking for OpenAI](https://docs.northbeam.io/docs/tracking-for-openai-ads.md): This guide will show you how to set up OpenAI Ads spend and click based attribution tracking in Northbeam.
- [Tracking for Paramount](https://docs.northbeam.io/docs/tracking-for-paramount.md): This guide will show you how to set up Paramount Ads spend tracking and deterministic view attribution in Northbeam.
- [Pinterest Ads Setup](https://docs.northbeam.io/docs/channels/pinterest/overview.md): Connect your Pinterest ad account and add Northbeam parameters so spend and revenue line up.
- [Pinterest Ads FAQ](https://docs.northbeam.io/docs/channels/pinterest/faq.md)
- [Rakuten Setup](https://docs.northbeam.io/docs/channels/rakuten/overview.md): Add Northbeam link parameters in Rakuten and send Northbeam two scheduled reports so spend and revenue line up.
- [Reddit Ads Setup](https://docs.northbeam.io/docs/channels/reddit/overview.md): Connect your Reddit Ads account and add the Northbeam parameter to each ad for click-based attribution.
- [Reddit Ads FAQ](https://docs.northbeam.io/docs/channels/reddit/faq.md)
- [ROKT Setup](https://docs.northbeam.io/docs/channels/rokt/overview.md): Connect ROKT with an App ID and App Secret, and have your ROKT account lead add Northbeam UTMs.
- [Tracking for ShopMy](https://docs.northbeam.io/docs/tracking-for-shopmy.md): ShopMy manages the Meta ad account used for Spotlight campaigns, so you do not need to connect that Meta ad account directly to Northbeam.
- [Snapchat Ads Setup](https://docs.northbeam.io/docs/channels/snapchat/overview.md): Connect your Snapchat ad account and add the Northbeam parameter so spend and revenue line up.
- [Snapchat Ads FAQ](https://docs.northbeam.io/docs/channels/snapchat/faq.md)
- [Tatari Setup](https://docs.northbeam.io/docs/channels/tatari/overview.md): Set up Tatari user tracking and AWS data sharing so Northbeam can attribute your Tatari TV orders.
- [Tatari FAQ](https://docs.northbeam.io/docs/channels/tatari/faq.md)
- [TikTok Ads Setup](https://docs.northbeam.io/docs/channels/tiktok/overview.md): Connect your TikTok ad account and add Northbeam parameters so spend and revenue line up.
- [TikTok Ads FAQ](https://docs.northbeam.io/docs/channels/tiktok/faq.md)
- [TradeDesk Setup](https://docs.northbeam.io/docs/channels/tradedesk/overview.md): Connect TradeDesk with or without REDS and add Northbeam UTMs so spend and click revenue line up.
- [TradeDesk: Enable Clicks + Deterministic Views](https://docs.northbeam.io/docs/channels/tradedesk/clicks-deterministic-views.md)
- [TradeDesk FAQ](https://docs.northbeam.io/docs/channels/tradedesk/faq.md)
- [Universal Ads Setup](https://docs.northbeam.io/docs/channels/universal/overview.md): Connect your Universal Ads account so Northbeam pulls in your Universal Ads spend and campaign reporting.
- [Universal Ads FAQ](https://docs.northbeam.io/docs/channels/universal/faq.md)
- [Vibe.co Setup](https://docs.northbeam.io/docs/channels/vibe/overview.md): Connect Vibe.co with an API key and turn on Clicks + Deterministic Views so Northbeam can credit your Vibe.co impressions.
- [X Ads Setup](https://docs.northbeam.io/docs/channels/x/overview.md): Connect your X ad account and add Northbeam parameters so spend and revenue line up.
- [X Ads FAQ](https://docs.northbeam.io/docs/channels/x/faq.md)
- [Data & terminology](https://docs.northbeam.io/docs/overviews/data-terminology.md): Models, modes, and the honest metric definitions
- [Attribution Models](https://docs.northbeam.io/docs/attribution-models.md): Our Attribution Models are one of the most important concepts to understand.
- [Attribution Windows](https://docs.northbeam.io/docs/attribution-windows.md): We offer a variety of Attribution Windows to help inform your decision-making
- [Lookback Windows](https://docs.northbeam.io/docs/lookback-windows.md): Northbeam now allows you to **set a lookback window** for how far back we consider touchpoints when attributing orders.
- [Accounting Modes](https://docs.northbeam.io/docs/accounting-modes.md): Our Accounting Modes are settings within the platform that determine when conversion and revenue credit are given.
- [How Credit Is Assigned in Northbeam](https://docs.northbeam.io/docs/credit-allocation-examples.md)
- [Northbeam Metrics 101](https://docs.northbeam.io/docs/northbeam-metrics-101.md): Use this guide to understand our metrics
- [Subscription Metrics](https://docs.northbeam.io/docs/subscription-metrics.md): Our Subscription Metrics are based on Order tags. To learn more about how this works, reference [Subscription Analytics](https://docs.northbeam.io/docs/subscription-analytics), under the MTA Onboarding->**Add Orders** section.
- [Northbeam's Data Sources](https://docs.northbeam.io/docs/northbeam-data-sources.md): Where does Northbeam get its data from?
- [How does Northbeam track Orders and Ads?](https://docs.northbeam.io/docs/how-does-northbeam-track-orders-and-ads.md): How does Northbeam data work?
- [First-Time and Returning Data](https://docs.northbeam.io/docs/new-vs-returning-data-1.md): Understand how Northbeam identifies first-time and returning visitors, customers, and subscriptions.
- [Order Segmentation](https://docs.northbeam.io/docs/order-segmentation.md): Order Segmentation makes it easy to break down attributed revenue and orders into meaningful groups directly within your Northbeam dashboard.
- [What is a good/bad number in Northbeam?](https://docs.northbeam.io/docs/what-is-a-good-bad-number-in-northbeam.md): How do I correctly measure my performance?
- [How do I correctly and confidently interpret non-click channels?](https://docs.northbeam.io/docs/how-do-i-correctly-confidently-interpret-non-click-channels.md): What’s normal and expected?
- [What's the difference between Organic vs Unattributed?](https://docs.northbeam.io/docs/whats-the-difference-between-organic-vs-unattributed.md)
- [Case scenario: Cash snapshot vs Accrual performance](https://docs.northbeam.io/docs/case-scenario-cash-vs-accrual.md)
- [Platform](https://docs.northbeam.io/docs/overviews/platform.md): The surfaces of the Northbeam dashboard
- [Overview Home Page](https://docs.northbeam.io/docs/overview-page.md): This is your Northbeam starting point.
- [Sales](https://docs.northbeam.io/docs/sales.md): Your hub for day-to-day decisions
- [Attribution Home Page](https://docs.northbeam.io/docs/attribution-page.md): This is your operational hub.
- [Creative Analytics](https://docs.northbeam.io/docs/creative-analytics.md): An overview of creative ads.
- [Product Analytics](https://docs.northbeam.io/docs/product-analytics.md): Data-driven e-commerce merchandising and more.
- [Orders](https://docs.northbeam.io/docs/orders-tracking.md): Customer journey tracking.
- [Metrics Explorer Home Page](https://docs.northbeam.io/docs/metrics-explorer.md): Understand the power of Northbeam's correlation visualization dashboard.
- [Metrics Explorer Quickstart Guide](https://docs.northbeam.io/docs/metrics-explorer-quickstart-guide.md): First time using Metrics Explorer? Start here.
- [Metrics Explorer Best Practices: 7 Tips](https://docs.northbeam.io/docs/metrics-explorer-best-practices-7-tips.md): Pro tips for using the Metrics Explorer dashboard in Northbeam.
- [Adding / Removing Users](https://docs.northbeam.io/docs/adding-or-removing-users-copy.md)
- [Adding / Removing Ad Accounts](https://docs.northbeam.io/docs/ad-accounts.md)
- [Changing Currency](https://docs.northbeam.io/docs/adding-or-removing-users-copy-1.md): By default, we convert all currencies to US Dollars (USD) using the daily exchange rate.
- [Products overview](https://docs.northbeam.io/docs/overviews/products.md): The measurement stack, and how the pieces relate
- [What is Northbeam's MTA Methodology?](https://docs.northbeam.io/docs/what-is-northbeam-mta-methodology.md): What makes Northbeam's MTA unique?
- [🧬 Clicks + Deterministic Views (C+DV)](https://docs.northbeam.io/docs/clicks-deterministic-views.md): Understanding Northbeam's most innovative attribution model.
- [Announcing Incrementality](https://docs.northbeam.io/docs/announcements/incrementality.md): Measure the causal impact of your marketing
- [Interpreting your results](https://docs.northbeam.io/interpreting-your-results.md): How to read an incrementality test result and turn it into a decision
- [Mixed Media Modeling (MMM)](https://docs.northbeam.io/docs/mixed-media-modeling.md): Measure the long-run contribution of each channel to revenue using time-series regression, independent of pixels and user-level tracking.
- [🏍️ Northbeam Apex](https://docs.northbeam.io/docs/northbeam-apex.md): Optimize your Meta ads against first-party Northbeam data with this new integration.
- [Apex FAQs](https://docs.northbeam.io/docs/apex-faqs.md): Frequently asked questions about Northbeam Apex.
- [Enable Apex for Meta](https://docs.northbeam.io/docs/setting-up-apex.md): Prepare your Meta account for Custom Attribution.
- [Set up a Meta Custom Attribution Campaign](https://docs.northbeam.io/docs/setting-up-a-meta-custom-attribution-campaign.md): Get started with Meta's Custom Attribution using Northbeam Apex.
- [Features overview](https://docs.northbeam.io/docs/overviews/features.md): The cross-cutting tools you invoke in the app
- [Manage Breakdowns and Saved Views](https://docs.northbeam.io/docs/manage-breakdowns.md)
- [💸 Profit Benchmarks](https://docs.northbeam.io/docs/profitability-benchmarks.md): A step-by-step guide to our new benchmarking tool.
- [What is Northbeam's Model Comparison Tool?](https://docs.northbeam.io/docs/what-is-northbeam-model-comparison-tool.md): How can it measure MTA models as well as data from outside of Northbeam?
- [Which export should I use?](https://docs.northbeam.io/docs/exporting-data.md): Northbeam offers four ways to get your data out: a Sales page export, the Touchpoints Export, the Data Export API, and the Northbeam MCP server.
- [Touchpoints Export](https://docs.northbeam.io/docs/touchpoints-export.md): A step-by-step guide to our touchpoints export.
- [Subscription Analytics](https://docs.northbeam.io/docs/subscription-analytics.md)
- [Northbeam AI](https://docs.northbeam.io/docs/northbeam-ai.md): Ask questions about Northbeam and your own data, right inside the dashboard
- [Connect Northbeam to Your AI Assistant](https://docs.northbeam.io/docs/northbeam-mcp.md): Northbeam MCP lets an AI assistant like ChatGPT or Claude read your Northbeam data, so you can ask questions in plain language and get answers from your own dashboards.
- [Connect Northbeam to ChatGPT](https://docs.northbeam.io/docs/connect-northbeam-to-chatgpt.md): Connect Northbeam to ChatGPT so it can read your dashboards. Requires a paid ChatGPT plan.
- [Connect Northbeam to Claude](https://docs.northbeam.io/docs/connect-northbeam-to-claude.md): Use this guide to connect Northbeam to Claude on the web (claude.ai), Claude Desktop, or Claude Code.
- [Connect Northbeam to Another AI Tool](https://docs.northbeam.io/docs/connect-northbeam-to-ai-agent.md): Connect Northbeam to any AI assistant that supports custom connectors, using the Northbeam MCP server URL.
- [Northbeam MCP Server FAQs](https://docs.northbeam.io/docs/northbeam-mcp-server-faqs.md): How the Northbeam MCP server works, what data it sends to your AI provider, and how that provider handles it.
- [Differences in Ad Performance](https://docs.northbeam.io/docs/differences-ad-performance.md): It's very common to see a difference in ad performance within Northbeam. In fact, this is 100% expected and happens more often than not. Read this article to learn why.
- [Spend or Impressions Are Missing](https://docs.northbeam.io/docs/differences-in-ad-data.md): Diagnose missing or incorrect ad-platform and custom spend data.
- [Data Appears as Organic, Other, or Unattributed](https://docs.northbeam.io/docs/differences-in-unattributed-data.md): Understand why Northbeam cannot assign traffic or revenue to the expected paid source.
- [Visits Are Missing or Lower Than Expected](https://docs.northbeam.io/docs/differences-in-visits.md): Diagnose missing visits, page views, and sudden changes in tracking coverage.
- [Why Doesn't Northbeam Match My Shopify Reporting?](https://docs.northbeam.io/docs/why-doesnt-northbeam-match-my-shopify-reporting.md): Learn why Northbeam Total Revenue and Orders may differ from Shopify and how to compare the two using an apples-to-apples Shopify Orders export.
- [Why is my FB ROAS so much lower in Northbeam?](https://docs.northbeam.io/docs/why-is-my-fb-roas-so-much-lower-in-northbeam.md)
- [Dashboard and Export Data Don't Match](https://docs.northbeam.io/docs/dashboard-and-export-data-dont-match.md): Reconcile CSV, scheduled, GCS, and Data Export API results with the Northbeam dashboard.
- [Why Northbeam Differs From Another Platform](https://docs.northbeam.io/docs/why-northbeam-differs-from-another-platform.md): Make an apples-to-apples comparison before investigating a reporting discrepancy.
- [Checking Ad Platform Connections](https://docs.northbeam.io/docs/checking-api-connections.md): Before using the dashboard, it's important to make sure that we're receiving data from our integrated ad platforms.
- [Checking UTM Tracking](https://docs.northbeam.io/docs/checking-utm-tracking.md): Before using the dashboard, it's important to ensure UTMs are inserted on your ads and that the UTMs are getting tracked by our pixel.
- [Troubleshooting Northbeam Data](https://docs.northbeam.io/docs/troubleshooting-tracking-issues.md): Find the right checks when visits, orders, spend, attribution, or exports look incorrect.
- [Troubleshooting Pixel Tracking](https://docs.northbeam.io/docs/guide-to-troubleshooting-pixel-tracking.md): Diagnose online orders that appear as Not Attributed.
- [Gclid, Fbclid, and Redirects](https://docs.northbeam.io/docs/gclid-fbclid-redirects.md): You might see 'gclid' and 'fbclid' in your Northbeam dashboard in the Campaign Level of the Sales Page. This article will answer the following questions:
- [Purchases or Orders Are Missing](https://docs.northbeam.io/docs/purchases-or-orders-are-missing.md): Determine whether an order is missing browser tracking, server data, or both.
- [❓Frequently Asked Questions](https://docs.northbeam.io/docs/frequently-asked-questions.md): Here are quick and clear answers to help you navigate Northbeam.
- [What’s the difference between Blotout and Northbeam—and do I need both?](https://docs.northbeam.io/docs/difference-between-blotout-and-northbeam-do-i-need-both.md): Understanding How Northbeam and Blotout Work Together.
- [Use cases](https://docs.northbeam.io/docs/overviews/use-cases.md): Outcome-first guides that cut across the docs
- [Diagnose a ROAS drop](https://docs.northbeam.io/docs/use-cases/diagnose-a-roas-drop.md): Six checks, in order of likelihood
- [Reconcile Northbeam vs. Shopify revenue](https://docs.northbeam.io/docs/use-cases/reconcile-northbeam-vs-shopify.md): The apples-to-apples comparison method
- [Audit your tracking before a big sale](https://docs.northbeam.io/docs/use-cases/audit-tracking-before-a-big-sale.md): A pre-flight check for BFCM and launches
- [Choose an attribution model for the decision](https://docs.northbeam.io/docs/use-cases/choose-an-attribution-model.md): Match the model to the question you're answering
- [Compare channels on equal footing](https://docs.northbeam.io/docs/use-cases/compare-channels-fairly.md): Read click and non-click channels without fooling yourself
- [Validate a channel with an incrementality test](https://docs.northbeam.io/docs/use-cases/validate-with-incrementality.md): Measure causal lift, not just credited revenue
- [Evaluate creative performance](https://docs.northbeam.io/docs/use-cases/evaluate-creative.md): Find the ads that actually convert
- [Build a weekly performance report](https://docs.northbeam.io/docs/use-cases/build-a-weekly-report.md): A repeatable reporting workflow
- [Report across multiple stores or regions](https://docs.northbeam.io/docs/use-cases/report-across-stores.md): One brand, several storefronts, coherent numbers
- [Pull Northbeam data into your warehouse](https://docs.northbeam.io/docs/use-cases/pull-data-into-your-warehouse.md): Data Export API to GCS or S3
- [Send Northbeam attribution to Meta](https://docs.northbeam.io/docs/use-cases/send-attribution-to-meta.md): Set up Apex custom attribution
- [Ask your data questions from Claude](https://docs.northbeam.io/docs/use-cases/ask-your-data-from-claude.md): Connect Northbeam to Claude over MCP
- [Changelog](https://docs.northbeam.io/docs/landings/changelog.md): Product and channel updates.
- [Release Notes](https://docs.northbeam.io/docs/changelog.md): What's new in Northbeam.
- [Northbeam 3.0](https://docs.northbeam.io/docs/northbeam-30.md)
- [Developers & API](https://docs.northbeam.io/docs/landings/developers-api.md): Guidance for Using the Northbeam Orders API
- [Using the API](https://docs.northbeam.io/docs/using-the-api.md): Guidance for Using the Northbeam Orders API
- [Authentication](https://docs.northbeam.io/docs/authentication.md): Every Northbeam API request is authenticated with two headers
- [Environments](https://docs.northbeam.io/docs/environments.md): Production and UAT base URLs, and what each one is for
- [Errors](https://docs.northbeam.io/docs/errors.md)
- [Orders API](https://docs.northbeam.io/docs/orders-api.md): Learn how to send order data to Northbeam using the Orders API, with steps for setup, validation, backfilling, and monitoring.
- [Limits](https://docs.northbeam.io/docs/orders-api-limits.md): This Page describes the limitations of the Orders API and suggested uses
- [Order Definition](https://docs.northbeam.io/docs/order-definition.md): This page describes Northbeam's semantic definition of an order and how order attributes play a role in determining Subscription or Returning Customer metrics
- [Hashing Customer Data](https://docs.northbeam.io/docs/hashing-customer-data.md): Normalization and hashing guidelines for customer email and phone numbers
- [Upsert a list of orders to Northbeam](https://docs.northbeam.io/reference/post_orders-1.md)
- [Fetch a list of orders](https://docs.northbeam.io/reference/get_orders-1.md)
- [Partially update existing orders](https://docs.northbeam.io/reference/patchorders.md): Update specific fields of existing orders. Only fields present in the request payload will be modified. Omitted fields retain their existing values. Use explicit null to clear optional field values.
- [Add aliases to existing orders](https://docs.northbeam.io/reference/addorderaliases.md): Additively attach alternate order IDs to existing orders. Aliases that already exist are silently ignored. Orders must already exist.
- [Upsert a list of orders to Northbeam (V1, deprecated)](https://docs.northbeam.io/reference/post_orders.md)
- [Fetch a list of orders (V1)](https://docs.northbeam.io/reference/get_orders.md)
- [Spend API](https://docs.northbeam.io/docs/spend-api.md): This page describes the usage of our Spend API
- [Best Practices and Limits](https://docs.northbeam.io/docs/spend-api-best-practices-and-limits.md): This page describes the Best Practices and Limitations of our Spend API
- [List spend records](https://docs.northbeam.io/reference/get_spend.md): Retrieve daily spend records for a platform and date range.
- [Upsert one or multiple spend records](https://docs.northbeam.io/reference/post_spend.md): Create or update daily spend records. Records are matched on platform and the campaign/adset/ad hierarchy plus date; existing records with the same key are overwritten. Batches of up to 1000 per call.
- [Delete a spend record](https://docs.northbeam.io/reference/delete_spend.md): Delete a previously submitted daily spend record, matched on platform and the campaign/adset/ad hierarchy plus date.
- [List spend records (hourly)](https://docs.northbeam.io/reference/get_spend-hourly.md): Retrieve hourly spend records for a platform and time range.
- [Upsert one or multiple hourly spend records](https://docs.northbeam.io/reference/post_spend-hourly.md): Create or update hourly spend records. Same matching behavior as the daily endpoint, at hourly granularity. Batches of up to 1000 per call.
- [Delete a spend record (hourly)](https://docs.northbeam.io/reference/delete_spend-hourly.md): Delete a previously submitted hourly spend record. Same matching behavior as the daily endpoint, at hourly granularity.
- [Data Exports](https://docs.northbeam.io/docs/northbeam-api-data-exports-overview.md): Export your Northbeam data to your own cloud storage. An overview of the report types, destinations, and the shared results endpoint.
- [Sales Attribution Export](https://docs.northbeam.io/docs/northbeam-api-data-export-1.md): Export your performance metrics by attribution model, window, and accounting mode.
- [Exporting To GCS](https://docs.northbeam.io/docs/northbeam-api-data-export-gcs-export-1.md): This page describes the Exporting To GCS of our Data Export API
- [Exporting To S3](https://docs.northbeam.io/docs/northbeam-api-data-export-s3-export-1.md): This page describes the Exporting To S3 of our Data Export API
- [Rate Limits](https://docs.northbeam.io/docs/northbeam-api-data-export-rate-limits-1.md): This page describes the Rate Limits of our Data Export API
- [Orders Export](https://docs.northbeam.io/docs/northbeam-api-orders-export.md): Export your orders, including product information, to your own GCS or S3 bucket.
- [Sales Page Export](https://docs.northbeam.io/docs/sales-page-export.md): Export the performance data shown on the Sales page as a CSV download or straight into your own Google Cloud Storage bucket, once or on a schedule.
- [Create a Sales Attribution export](https://docs.northbeam.io/reference/post_data-export-1.md)
- [Create an Orders export](https://docs.northbeam.io/reference/post_data-export-orders.md): Trigger a one-off Orders export to your own GCS or S3 bucket. The export contains one row per order. By default it uses the default order columns (which include the customer type, first-time vs. returning); if you pass an explicit `columns` list you get exactly those columns. Product ids/SKUs, order…
- [Fetch a data export result](https://docs.northbeam.io/reference/get_data-export-result-export-id-1.md)
- [Fetch all available metrics](https://docs.northbeam.io/reference/get_metrics-1.md)
- [Fetch all labels available for breakdown](https://docs.northbeam.io/reference/get_breakdowns-1.md)
- [Fetch all available attribution models](https://docs.northbeam.io/reference/get_attribution-models-1.md)
- [Playbooks](https://docs.northbeam.io/docs/landings/internal.md): Playbooks and best practices for teams using Northbeam.
- [Best Practices by Teams and Departments](https://docs.northbeam.io/docs/best-practices-by-teams-and-departments.md): Proven strategies and tips to help you get the most out of Northbeam.
- [Paid Social Team](https://docs.northbeam.io/docs/paid-social-team.md)
- [Paid Search Team](https://docs.northbeam.io/docs/paid-search-team.md): Below is a walkthrough video to show Paid Search Best Practices for our customers.
- [Executive Team](https://docs.northbeam.io/docs/executive-team.md): This guide is especially useful for CMOs, CFOs, and CEOs.
- [Email/SMS/Retention Team](https://docs.northbeam.io/docs/email-sms-retention.md): Below is a video walkthrough that details how Email, SMS, and Retention Teams can effectively use Northbeam to evaluate their impact and make decisions around lifecycle marketing.
- [Offline Channel](https://docs.northbeam.io/docs/offline-channel.md): Offline Channels (like Podcasts, Linear, DOOH, Direct Mail, and CTV) do not generate Clicks, so Northbeam can't directly attribute conversions to them the way it does for digital channels.
- [The Media Buyer Newsletter](https://docs.northbeam.io/docs/the-media-buyer-newsletter.md): Sign up for free performance benchmarks in your inbox every week. Meta, TikTok, Applovin and more!

## OpenAPI Specs

- [data-export-v1](/openapi/data-export-v1.json)
- [orders-v1](/openapi/orders-v1.json)
- [orders-v2](/openapi/orders-v2.json)
- [spend-v1](/openapi/spend-v1.json)