# Northbeam

> User guides, technical info, and documentation about Northbeam.

- [Get started](https://docs.northbeam.io/docs/landings/get-started.md): What Northbeam is, what it can do, and your journey from setup to advanced features.
- [What is Northbeam? Start here.](https://docs.northbeam.io/docs/what-is-northbeam.md): How Northbeam works and what you need to get started.
- [Capabilities](https://docs.northbeam.io/docs/get-started/capabilities.md): What you can do with Northbeam
- [Use cases](https://docs.northbeam.io/docs/get-started/use-cases.md): Outcome-first guides — start from what you're trying to do
- [Get started](https://docs.northbeam.io/docs/journey/get-started.md): Where the journey begins
- [Understand your platform](https://docs.northbeam.io/docs/journey/understand-your-platform.md): Learn the surfaces you'll use every day
- [Integrations](https://docs.northbeam.io/docs/journey/integrations.md): Connect every channel you spend on
- [Watch the competition](https://docs.northbeam.io/docs/journey/watch-the-competition.md): See how your numbers compare
- [Design your dashboard](https://docs.northbeam.io/docs/journey/design-your-dashboard.md): Shape the views your team reports from
- [Northbeam AI](https://docs.northbeam.io/docs/journey/northbeam-ai.md): Ask your data questions in plain English
- [Set up and track alerts](https://docs.northbeam.io/docs/journey/set-up-and-track-alerts.md): Know when a number moves — without watching for it
- [Utilize advanced features](https://docs.northbeam.io/docs/journey/utilize-advanced-features.md): The deeper toolkit, once the basics are humming
- [Onboarding](https://docs.northbeam.io/docs/overviews/onboarding.md): What this section covers, and where to start
- [Quickstart](https://docs.northbeam.io/docs/quickstart.md): The setup path, end to end — each step links to its full guide
- [Navigating Northbeam: Your Guided Ramp-Up](https://docs.northbeam.io/docs/navigating-northbeam.md): Northbeam's step-by-step guided walkthroughs are meant to help you learn how to use Northbeam. We're trying to solve the biggest problem first-time users face: not knowing how to start and where to start.
- [What To Expect During Implementation](https://docs.northbeam.io/docs/what-to-expect-during-implementation.md)
- [Confirm Setup Requirements](https://docs.northbeam.io/docs/confirm-setup-requirements.md)
- [Onboarding FAQs](https://docs.northbeam.io/docs/onboarding-faqs.md): This FAQ page is designed to help you get comfortable as you navigate Northbeam's MTA
- [Invite Team](https://docs.northbeam.io/docs/invite-team.md): Add additional users to your account
- [Business Information](https://docs.northbeam.io/docs/business-information.md): Add your basic details about you and your company.
- [Currency](https://docs.northbeam.io/docs/currency.md): Select reporting currency
- [Link DNS](https://docs.northbeam.io/docs/link-dns.md): Configure DNS record for Northbeam
- [Pixel and Event Tracking](https://docs.northbeam.io/docs/add-pixel.md): Complete Pixel Placement
- [Page View Events](https://docs.northbeam.io/docs/page-view-events.md)
- [Additional Events](https://docs.northbeam.io/docs/optional-additional-methods.md)
- [Custom Goals](https://docs.northbeam.io/docs/setting-up-custom-goals.md)
- [Shopify Installation](https://docs.northbeam.io/docs/shopify-installation.md): Add the Northbeam pixel to your Shopify storefront
- [All Other Platforms Installation](https://docs.northbeam.io/docs/non-shopify-installation.md): Add the Northbeam pixel to your storefront
- [Third-Party Checkouts](https://docs.northbeam.io/docs/third-party-checkouts.md)
- [Purchase Events](https://docs.northbeam.io/docs/purchase-pixel.md): Purchase conversion events are purchases that occur on your website.
- [Add Orders](https://docs.northbeam.io/docs/add-orders.md): In addition to tracking client-side purchases, it's important to sync your source of truth for order data with Northbeam for accurate and up-to-date reporting.
- [Shopify](https://docs.northbeam.io/docs/shopify-order-sync.md): Connect your Shopify orders data to your Northbeam dashboard
- [Shopify Migration: Preserving Customer Stages](https://docs.northbeam.io/docs/shopify-migration-preserving-customer-stages.md)
- [SFTP Orders Upload](https://docs.northbeam.io/docs/sftp-orders-upload.md)
- [Order Tags](https://docs.northbeam.io/docs/order-tags.md): Order Tags are used to label orders within Northbeam. This begs the question -- why would I need to label my orders?
- [Add order tags in Shopify](https://docs.northbeam.io/docs/8c-add-order-tags-in-shopify.md): You only need to add additional tags that you don't already have setup.
- [Configure Northbeam order exclusions (Shopify)](https://docs.northbeam.io/docs/8d-configure-northbeam-order-exclusions-optional.md)
- [Add Spend](https://docs.northbeam.io/docs/add-spend.md)
- [All Other Platforms Overview](https://docs.northbeam.io/docs/all-other-platforms-overview.md): This page will help you get started with Northbeam's API.
- [Channels](https://docs.northbeam.io/docs/landings/channels.md): Every channel follows the same three steps — pick yours to start
- [Channel quickstart](https://docs.northbeam.io/docs/channels/quickstart.md): Every channel follows the same three steps — pick yours to start
- [Integrations and UTMs](https://docs.northbeam.io/docs/integrations-and-utms.md): Connect Integrations and UTMs
- [UTMs for Legacy Platforms](https://docs.northbeam.io/docs/facebook-utms-for-legacy-platforms.md)
- [Non-Integrated Channel Setup: Spend API + UTMs](https://docs.northbeam.io/docs/non-integrated-channel-setup-spend-api-utms.md)
- [Northbeam's Integrations](https://docs.northbeam.io/docs/integration-matrix.md): For any platform where spend is not available via API, you can upload your spend manually via our Custom Spreadsheet [here](https://docs.northbeam.io/v2.2/docs/add-spend#option-2-spend-sheet).
- [Channel changelog](https://docs.northbeam.io/docs/channels/changelog.md): Platform-side changes, outages, and data-definition changes — logged per channel
- [Tracking for Amazon](https://docs.northbeam.io/docs/channels/amazon/overview.md)
- [Amazon: Connect the account](https://docs.northbeam.io/docs/channels/amazon/connect-the-account.md)
- [Amazon: Confirm tracking](https://docs.northbeam.io/docs/channels/amazon/confirm-tracking.md)
- [Amazon FAQ](https://docs.northbeam.io/docs/channels/amazon/faq.md)
- [Tracking for AppLovin](https://docs.northbeam.io/docs/channels/applovin/overview.md)
- [AppLovin: Connect the account](https://docs.northbeam.io/docs/channels/applovin/connect-the-account.md)
- [AppLovin: Insert the UTMs](https://docs.northbeam.io/docs/channels/applovin/insert-the-utms.md)
- [AppLovin: Confirm tracking](https://docs.northbeam.io/docs/channels/applovin/confirm-tracking.md)
- [AppLovin FAQ](https://docs.northbeam.io/docs/channels/applovin/faq.md)
- [Tracking for Attentive](https://docs.northbeam.io/docs/channels/attentive/overview.md)
- [Attentive: Connect the account](https://docs.northbeam.io/docs/channels/attentive/connect-the-account.md)
- [Attentive: Confirm tracking](https://docs.northbeam.io/docs/channels/attentive/confirm-tracking.md)
- [Attentive FAQ](https://docs.northbeam.io/docs/channels/attentive/faq.md)
- [Tracking for Bliss Point by Tinuiti](https://docs.northbeam.io/docs/tracking-for-bliss-point-by-tinuiti.md): This guide will show you how to connect your Bliss Point Media account and pull the following metrics:
- [Tracking for Google + YouTube Ads](https://docs.northbeam.io/docs/channels/google/overview.md)
- [Google + YouTube Ads: Connect the account](https://docs.northbeam.io/docs/channels/google/connect-the-account.md)
- [Google + YouTube Ads: Insert the UTMs](https://docs.northbeam.io/docs/channels/google/insert-the-utms.md)
- [Google + YouTube Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/google/confirm-tracking.md)
- [Google + YouTube Ads FAQ](https://docs.northbeam.io/docs/channels/google/faq.md)
- [Tracking for Impact](https://docs.northbeam.io/docs/channels/impact/overview.md)
- [Impact: Connect the account](https://docs.northbeam.io/docs/channels/impact/connect-the-account.md)
- [Impact: Insert the UTMs](https://docs.northbeam.io/docs/channels/impact/insert-the-utms.md)
- [Impact: Confirm tracking](https://docs.northbeam.io/docs/channels/impact/confirm-tracking.md)
- [Impact FAQ](https://docs.northbeam.io/docs/channels/impact/faq.md)
- [Tracking for Keynes](https://docs.northbeam.io/docs/channels/keynes/overview.md)
- [Keynes: Connect the account](https://docs.northbeam.io/docs/channels/keynes/connect-the-account.md)
- [Keynes: Confirm tracking](https://docs.northbeam.io/docs/channels/keynes/confirm-tracking.md)
- [Keynes FAQ](https://docs.northbeam.io/docs/channels/keynes/faq.md)
- [Tracking for Klaviyo](https://docs.northbeam.io/docs/channels/klaviyo/overview.md)
- [Klaviyo: Connect the account](https://docs.northbeam.io/docs/channels/klaviyo/connect-the-account.md)
- [Klaviyo: Insert the UTMs](https://docs.northbeam.io/docs/channels/klaviyo/insert-the-utms.md)
- [Klaviyo: Confirm tracking](https://docs.northbeam.io/docs/channels/klaviyo/confirm-tracking.md)
- [Klaviyo FAQ](https://docs.northbeam.io/docs/channels/klaviyo/faq.md)
- [Tracking for LiveIntent](https://docs.northbeam.io/docs/channels/liveintent/overview.md)
- [LiveIntent: Connect the account](https://docs.northbeam.io/docs/channels/liveintent/connect-the-account.md)
- [LiveIntent: Insert the UTMs](https://docs.northbeam.io/docs/channels/liveintent/insert-the-utms.md)
- [LiveIntent: Confirm tracking](https://docs.northbeam.io/docs/channels/liveintent/confirm-tracking.md)
- [LiveIntent FAQ](https://docs.northbeam.io/docs/channels/liveintent/faq.md)
- [Shops Tracking (Meta Shops, TikTok Shops)](https://docs.northbeam.io/docs/channels/shops/overview.md)
- [Meta & TikTok Shops: Connect the account](https://docs.northbeam.io/docs/channels/shops/connect-the-account.md)
- [Meta & TikTok Shops: Confirm tracking](https://docs.northbeam.io/docs/channels/shops/confirm-tracking.md)
- [Meta & TikTok Shops FAQ](https://docs.northbeam.io/docs/channels/shops/faq.md)
- [Tracking for Meta Ads](https://docs.northbeam.io/docs/channels/meta/overview.md)
- [Meta Ads: Connect the account](https://docs.northbeam.io/docs/channels/meta/connect-the-account.md)
- [Meta Ads: Insert the UTMs](https://docs.northbeam.io/docs/channels/meta/insert-the-utms.md)
- [Meta Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/meta/confirm-tracking.md)
- [Meta Ads FAQ](https://docs.northbeam.io/docs/channels/meta/faq.md)
- [Tracking for Microsoft Ads](https://docs.northbeam.io/docs/channels/microsoft/overview.md)
- [Microsoft Ads: Connect the account](https://docs.northbeam.io/docs/channels/microsoft/connect-the-account.md)
- [Microsoft Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/microsoft/confirm-tracking.md)
- [Microsoft Ads FAQ](https://docs.northbeam.io/docs/channels/microsoft/faq.md)
- [Tracking for MNTN](https://docs.northbeam.io/docs/channels/mntn/overview.md)
- [MNTN: Connect the account](https://docs.northbeam.io/docs/channels/mntn/connect-the-account.md)
- [MNTN: Confirm tracking](https://docs.northbeam.io/docs/channels/mntn/confirm-tracking.md)
- [MNTN FAQ](https://docs.northbeam.io/docs/channels/mntn/faq.md)
- [Setting Up Multiple Stores or Regions](https://docs.northbeam.io/docs/adding-a-store-or-dashboard.md): Use this page if you operate more than one store, brand, or region and want to understand how to structure your Northbeam setup.
- [Multi-Dashboard Setup with Configurators](https://docs.northbeam.io/docs/multi-dashboard-setup-with-configurators.md): Split your data across multiple Northbeam dashboards — while maintaining first-party tracking on a single domain
- [Tracking for Non-Integrated Channels](https://docs.northbeam.io/docs/tracking-for-other-platforms.md): This guide will show you how to set up tracking for any Non-Integrated Channels.
- [Tracking Ads using Off-Domain Sites](https://docs.northbeam.io/docs/tracking-for-off-domain-sites.md): This guide explains how to track ads that send users to an off-domain site before they reach your main domain.
- [Tracking for OpenAI](https://docs.northbeam.io/docs/tracking-for-openai-ads.md): This guide will show you how to set up OpenAI Ads spend and click based attribution tracking in Northbeam.
- [Tracking for Paramount](https://docs.northbeam.io/docs/tracking-for-paramount.md): This guide will show you how to set up Paramount Ads spend tracking and deterministic view attribution in Northbeam.
- [Tracking for Pinterest Ads](https://docs.northbeam.io/docs/channels/pinterest/overview.md)
- [Pinterest Ads: Connect the account](https://docs.northbeam.io/docs/channels/pinterest/connect-the-account.md)
- [Pinterest Ads: Insert the UTMs](https://docs.northbeam.io/docs/channels/pinterest/insert-the-utms.md)
- [Pinterest Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/pinterest/confirm-tracking.md)
- [User Stories](https://docs.northbeam.io/untitled-page.md)
- [Pinterest Ads FAQ](https://docs.northbeam.io/docs/channels/pinterest/faq.md)
- [Tracking for Rakuten](https://docs.northbeam.io/docs/channels/rakuten/overview.md)
- [Rakuten: Connect the account](https://docs.northbeam.io/docs/channels/rakuten/connect-the-account.md)
- [Rakuten: Insert the UTMs](https://docs.northbeam.io/docs/channels/rakuten/insert-the-utms.md)
- [Rakuten: Confirm tracking](https://docs.northbeam.io/docs/channels/rakuten/confirm-tracking.md)
- [Tracking for ROKT](https://docs.northbeam.io/docs/channels/rokt/overview.md)
- [ROKT: Connect the account](https://docs.northbeam.io/docs/channels/rokt/connect-the-account.md)
- [ROKT: Insert the UTMs](https://docs.northbeam.io/docs/channels/rokt/insert-the-utms.md)
- [ROKT: Confirm tracking](https://docs.northbeam.io/docs/channels/rokt/confirm-tracking.md)
- [Tracking for ShopMy](https://docs.northbeam.io/docs/tracking-for-shopmy.md): ShopMy manages the Meta ad account used for Spotlight campaigns, so you do not need to connect that Meta ad account directly to Northbeam.
- [Tracking for Snapchat Ads](https://docs.northbeam.io/docs/channels/snapchat/overview.md)
- [Snapchat Ads: Connect the account](https://docs.northbeam.io/docs/channels/snapchat/connect-the-account.md)
- [Snapchat Ads: Insert the UTMs](https://docs.northbeam.io/docs/channels/snapchat/insert-the-utms.md)
- [Snapchat Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/snapchat/confirm-tracking.md)
- [Snapchat Ads FAQ](https://docs.northbeam.io/docs/channels/snapchat/faq.md)
- [Tracking for Tatari](https://docs.northbeam.io/docs/channels/tatari/overview.md)
- [Tatari: Connect the account](https://docs.northbeam.io/docs/channels/tatari/connect-the-account.md)
- [Tatari: Confirm tracking](https://docs.northbeam.io/docs/channels/tatari/confirm-tracking.md)
- [Tatari FAQ](https://docs.northbeam.io/docs/channels/tatari/faq.md)
- [Tracking for TikTok Ads](https://docs.northbeam.io/docs/channels/tiktok/overview.md)
- [TikTok Ads: Connect the account](https://docs.northbeam.io/docs/channels/tiktok/connect-the-account.md)
- [TikTok Ads: Insert the UTMs](https://docs.northbeam.io/docs/channels/tiktok/insert-the-utms.md)
- [TikTok Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/tiktok/confirm-tracking.md)
- [TikTok Ads FAQ](https://docs.northbeam.io/docs/channels/tiktok/faq.md)
- [Tracking for TradeDesk](https://docs.northbeam.io/docs/channels/tradedesk/overview.md)
- [TradeDesk: Connect the account](https://docs.northbeam.io/docs/channels/tradedesk/connect-the-account.md)
- [TradeDesk: Insert the UTMs](https://docs.northbeam.io/docs/channels/tradedesk/insert-the-utms.md)
- [TradeDesk: Confirm tracking](https://docs.northbeam.io/docs/channels/tradedesk/confirm-tracking.md)
- [TradeDesk: Enable Clicks + Deterministic Views](https://docs.northbeam.io/docs/channels/tradedesk/clicks-deterministic-views.md)
- [TradeDesk FAQ](https://docs.northbeam.io/docs/channels/tradedesk/faq.md)
- [Tracking for Universal](https://docs.northbeam.io/docs/channels/universal/overview.md)
- [Universal Ads: Connect the account](https://docs.northbeam.io/docs/channels/universal/connect-the-account.md)
- [Universal Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/universal/confirm-tracking.md)
- [Universal Ads FAQ](https://docs.northbeam.io/docs/channels/universal/faq.md)
- [Tracking for Vibe.co](https://docs.northbeam.io/docs/channels/vibe/overview.md)
- [Vibe.co: Connect the account](https://docs.northbeam.io/docs/channels/vibe/connect-the-account.md)
- [Vibe.co: Confirm tracking](https://docs.northbeam.io/docs/channels/vibe/confirm-tracking.md)
- [Tracking for X Ads](https://docs.northbeam.io/docs/channels/x/overview.md)
- [X Ads: Connect the account](https://docs.northbeam.io/docs/channels/x/connect-the-account.md)
- [X Ads: Insert the UTMs](https://docs.northbeam.io/docs/channels/x/insert-the-utms.md)
- [X Ads: Confirm tracking](https://docs.northbeam.io/docs/channels/x/confirm-tracking.md)
- [X Ads FAQ](https://docs.northbeam.io/docs/channels/x/faq.md)
- [Data & terminology](https://docs.northbeam.io/docs/overviews/data-terminology.md): Models, modes, and the honest metric definitions
- [Attribution Models](https://docs.northbeam.io/docs/attribution-models.md): Our Attribution Models are one of the most important concepts to understand.
- [Attribution Windows](https://docs.northbeam.io/docs/attribution-windows.md): We offer a variety of Attribution Windows to help inform your decision-making
- [Lookback Windows](https://docs.northbeam.io/docs/lookback-windows.md): Northbeam now allows you to **set a lookback window** for how far back we consider touchpoints when attributing orders.
- [Accounting Modes](https://docs.northbeam.io/docs/accounting-modes.md): Our Accounting Modes are settings within the platform that determine when conversion and revenue credit are given.
- [How Credit Is Assigned in Northbeam](https://docs.northbeam.io/docs/credit-allocation-examples.md)
- [Northbeam Metrics 101](https://docs.northbeam.io/docs/northbeam-metrics-101.md): Use this guide to understand our metrics
- [Subscription Metrics](https://docs.northbeam.io/docs/subscription-metrics.md): Our Subscription Metrics are based on Order tags. To learn more about how this works, reference [Subscription Analytics](https://docs.northbeam.io/docs/subscription-analytics), under the MTA Onboarding->**Add Orders** section.
- [Northbeam's Data Sources](https://docs.northbeam.io/docs/northbeam-data-sources.md): Where does Northbeam get its data from?
- [How does Northbeam track Orders and Ads?](https://docs.northbeam.io/docs/how-does-northbeam-track-orders-and-ads.md): How does Northbeam data work?
- [First-Time and Returning Data](https://docs.northbeam.io/docs/new-vs-returning-data-1.md): Understand how Northbeam identifies first-time and returning visitors, customers, and subscriptions.
- [Order Segmentation](https://docs.northbeam.io/docs/order-segmentation.md): Order Segmentation makes it easy to break down attributed revenue and orders into meaningful groups directly within your Northbeam dashboard.
- [What is a good/bad number in Northbeam?](https://docs.northbeam.io/docs/what-is-a-good-bad-number-in-northbeam.md): How do I correctly measure my performance?
- [How do I correctly and confidently interpret non-click channels?](https://docs.northbeam.io/docs/how-do-i-correctly-confidently-interpret-non-click-channels.md): What’s normal and expected?
- [What's the difference between Organic vs Unattributed?](https://docs.northbeam.io/docs/whats-the-difference-between-organic-vs-unattributed.md)
- [Case scenario: Cash snapshot vs Accrual performance](https://docs.northbeam.io/docs/case-scenario-cash-vs-accrual.md)
- [Case scenario: Clicks + Modeled Views vs Clicks-Only](https://docs.northbeam.io/docs/case-scenario-clicks-views-vs-clicks-only.md)
- [Platform](https://docs.northbeam.io/docs/overviews/platform.md): The surfaces of the Northbeam dashboard
- [🏠 Overview Home Page](https://docs.northbeam.io/docs/overview-page.md): This is your Northbeam starting point.
- [💰 Sales](https://docs.northbeam.io/docs/sales.md): Your hub for day-to-day decisions
- [📊 Attribution Home Page](https://docs.northbeam.io/docs/attribution-page.md): This is your operational hub.
- [🎨 Creative Analytics](https://docs.northbeam.io/docs/creative-analytics.md): An overview of creative ads.
- [🌡️ Product Analytics](https://docs.northbeam.io/docs/product-analytics.md): Data-driven e-commerce merchandising and more.
- [📦 Orders](https://docs.northbeam.io/docs/orders-tracking.md): Customer journey tracking.
- [🔭 Metrics Explorer Home Page](https://docs.northbeam.io/docs/metrics-explorer.md): Understand the power of Northbeam's correlation visualization dashboard.
- [🚀 Metrics Explorer Quickstart Guide](https://docs.northbeam.io/docs/metrics-explorer-quickstart-guide.md): First time using Metrics Explorer? Start here.
- [🔭 Metrics Explorer Best Practices: 7 Tips](https://docs.northbeam.io/docs/metrics-explorer-best-practices-7-tips.md): Pro tips for using the Metrics Explorer dashboard in Northbeam.
- [Adding / Removing Users](https://docs.northbeam.io/docs/adding-or-removing-users-copy.md)
- [Adding / Removing Ad Accounts](https://docs.northbeam.io/docs/ad-accounts.md)
- [Changing Currency](https://docs.northbeam.io/docs/adding-or-removing-users-copy-1.md): By default, we convert all currencies to US Dollars (USD) using the daily exchange rate.
- [Products overview](https://docs.northbeam.io/docs/overviews/products.md): The measurement stack, and how the pieces relate
- [What is Northbeam's MTA Methodology?](https://docs.northbeam.io/docs/what-is-northbeam-mta-methodology.md): What makes Northbeam's MTA unique?
- [🧬 Clicks + Deterministic Views (C+DV)](https://docs.northbeam.io/docs/clicks-deterministic-views.md): Understanding Northbeam's most innovative attribution model.
- [Incrementality](https://docs.northbeam.io/docs/incrementality.md): Measure the causal impact of your marketing: the revenue a channel actually caused, above and beyond what would have happened anyway.
- [Announcing Incrementality](https://docs.northbeam.io/docs/announcements/incrementality.md): Measure the causal impact of your marketing
- [Interpreting your results](https://docs.northbeam.io/interpreting-your-results.md): How to read an incrementality test result and turn it into a decision
- [Mixed Media Modeling (MMM)](https://docs.northbeam.io/docs/mixed-media-modeling.md): Measure the long-run contribution of each channel to revenue using time-series regression, independent of pixels and user-level tracking.
- [🏍️ Northbeam Apex](https://docs.northbeam.io/docs/northbeam-apex.md): Optimize your Meta ads against first-party Northbeam data with this new integration.
- [Apex FAQs](https://docs.northbeam.io/docs/apex-faqs.md): Frequently asked questions about Northbeam Apex.
- [Enable Apex for Meta](https://docs.northbeam.io/docs/setting-up-apex.md): Prepare your Meta account for Custom Attribution.
- [Set up a Meta Custom Attribution Campaign](https://docs.northbeam.io/docs/setting-up-a-meta-custom-attribution-campaign.md): Get started with Meta's Custom Attribution using Northbeam Apex.
- [Features overview](https://docs.northbeam.io/docs/overviews/features.md): The cross-cutting tools you invoke in the app
- [Manage Breakdowns and Saved Views](https://docs.northbeam.io/docs/manage-breakdowns.md)
- [💸 Profit Benchmarks](https://docs.northbeam.io/docs/profitability-benchmarks.md): A step-by-step guide to our new benchmarking tool.
- [What is Northbeam's Model Comparison Tool?](https://docs.northbeam.io/docs/what-is-northbeam-model-comparison-tool.md): How can it measure MTA models as well as data from outside of Northbeam?
- [Exporting Data](https://docs.northbeam.io/docs/exporting-data.md): There are three primary ways to export your data from Northbeam -- let's review them!
- [📂 Touchpoints Export](https://docs.northbeam.io/docs/touchpoints-export.md): A step-by-step guide to our touchpoints export.
- [Subscription Analytics](https://docs.northbeam.io/docs/subscription-analytics.md)
- [Connect Northbeam to Claude](https://docs.northbeam.io/docs/connect-northbeam-to-claude.md): Use this guide to connect Northbeam to Claude on the web (claude.ai), Claude Desktop, or Claude Code.
- [Connect Northbeam to Your AI Assistant](https://docs.northbeam.io/docs/northbeam-mcp.md): Northbeam MCP lets an AI assistant like ChatGPT or Claude read your Northbeam data, so you can ask questions in plain language and get answers from your own dashboards.
- [Connect Northbeam to ChatGPT](https://docs.northbeam.io/docs/connect-northbeam-to-chatgpt.md): Connect Northbeam to ChatGPT so it can read your dashboards. Requires a paid ChatGPT plan.
- [Northbeam MCP Server FAQs](https://docs.northbeam.io/docs/northbeam-mcp-server-faqs.md): How the Northbeam MCP server works, what data it sends to your AI provider, and how that provider handles it.
- [Connect Northbeam to Another AI Tool](https://docs.northbeam.io/docs/connect-northbeam-to-ai-agent.md): Connect Northbeam to any AI assistant that supports custom connectors, using the Northbeam MCP server URL.
- [Differences in Ad Performance](https://docs.northbeam.io/docs/differences-ad-performance.md): It's very common to see a difference in ad performance within Northbeam. In fact, this is 100% expected and happens more often than not. Read this article to learn why.
- [Differences in Ad Spend](https://docs.northbeam.io/docs/differences-in-ad-data.md): Learn how to troubleshoot differences in ad spend and missing campaigns.
- [Differences in Unattributed Data](https://docs.northbeam.io/docs/differences-in-unattributed-data.md): When you see **Unattributed data** in your dashboard, you may be asking yourself:
- [Differences in Visits and Journeys](https://docs.northbeam.io/docs/differences-in-visits.md): Understand differences in visit counts between Northbeam and other web tracking technologies
- [Why Doesn't Northbeam Match My Shopify Reporting?](https://docs.northbeam.io/docs/why-doesnt-northbeam-match-my-shopify-reporting.md): Learn why Northbeam Total Revenue and Orders may differ from Shopify and how to compare the two using an apples-to-apples Shopify Orders export.
- [Why is my FB ROAS so much lower in Northbeam?](https://docs.northbeam.io/docs/why-is-my-fb-roas-so-much-lower-in-northbeam.md)
- [Dashboard and Export Data Don't Match](https://docs.northbeam.io/docs/dashboard-and-export-data-dont-match.md): Reconcile CSV, scheduled, GCS, and Data Export API results with the Northbeam dashboard.
- [Why Northbeam Differs From Another Platform](https://docs.northbeam.io/docs/why-northbeam-differs-from-another-platform.md): Make an apples-to-apples comparison before investigating a reporting discrepancy.
- [Checking Ad Platform Connections](https://docs.northbeam.io/docs/checking-api-connections.md): Before using the dashboard, it's important to make sure that we're receiving data from our integrated ad platforms.
- [Checking UTM Tracking](https://docs.northbeam.io/docs/checking-utm-tracking.md): Before using the dashboard, it's important to ensure UTMs are inserted on your ads and that the UTMs are getting tracked by our pixel.
- [Troubleshooting Tracking Issues](https://docs.northbeam.io/docs/troubleshooting-tracking-issues.md): How to fix tracking issues.
- [Troubleshooting Pixel Tracking](https://docs.northbeam.io/docs/guide-to-troubleshooting-pixel-tracking.md)
- [Gclid, Fbclid, and Redirects](https://docs.northbeam.io/docs/gclid-fbclid-redirects.md): You might see 'gclid' and 'fbclid' in your Northbeam dashboard in the Campaign Level of the Sales Page. This article will answer the following questions:
- [Purchases or Orders Are Missing](https://docs.northbeam.io/docs/purchases-or-orders-are-missing.md): Determine whether an order is missing browser tracking, server data, or both.
- [❓Frequently Asked Questions](https://docs.northbeam.io/docs/frequently-asked-questions.md): Here are quick and clear answers to help you navigate Northbeam.
- [What’s the difference between Blotout and Northbeam—and do I need both?](https://docs.northbeam.io/docs/difference-between-blotout-and-northbeam-do-i-need-both.md): Understanding How Northbeam and Blotout Work Together.
- [Use cases](https://docs.northbeam.io/docs/overviews/use-cases.md): Outcome-first guides that cut across the docs
- [Diagnose a ROAS drop](https://docs.northbeam.io/docs/use-cases/diagnose-a-roas-drop.md): Six checks, in order of likelihood
- [Reconcile Northbeam vs. Shopify revenue](https://docs.northbeam.io/docs/use-cases/reconcile-northbeam-vs-shopify.md): The apples-to-apples comparison method
- [Audit your tracking before a big sale](https://docs.northbeam.io/docs/use-cases/audit-tracking-before-a-big-sale.md): A pre-flight check for BFCM and launches
- [Choose an attribution model for the decision](https://docs.northbeam.io/docs/use-cases/choose-an-attribution-model.md): Match the model to the question you're answering
- [Compare channels on equal footing](https://docs.northbeam.io/docs/use-cases/compare-channels-fairly.md): Read click and non-click channels without fooling yourself
- [Validate a channel with an incrementality test](https://docs.northbeam.io/docs/use-cases/validate-with-incrementality.md): Measure causal lift, not just credited revenue
- [Evaluate creative performance](https://docs.northbeam.io/docs/use-cases/evaluate-creative.md): Find the ads that actually convert
- [Build a weekly performance report](https://docs.northbeam.io/docs/use-cases/build-a-weekly-report.md): A repeatable reporting workflow
- [Report across multiple stores or regions](https://docs.northbeam.io/docs/use-cases/report-across-stores.md): One brand, several storefronts, coherent numbers
- [Pull Northbeam data into your warehouse](https://docs.northbeam.io/docs/use-cases/pull-data-into-your-warehouse.md): Data Export API to GCS or S3
- [Send Northbeam attribution to Meta](https://docs.northbeam.io/docs/use-cases/send-attribution-to-meta.md): Set up Apex custom attribution
- [Ask your data questions from Claude](https://docs.northbeam.io/docs/use-cases/ask-your-data-from-claude.md): Connect Northbeam to Claude over MCP
- [Changelog](https://docs.northbeam.io/docs/landings/changelog.md): Product and channel updates.
- [Release Notes](https://docs.northbeam.io/docs/changelog.md): What's new in Northbeam.
- [⚡ Northbeam 3.0](https://docs.northbeam.io/docs/northbeam-30.md)
- [Developers & API](https://docs.northbeam.io/docs/landings/developers-api.md): Guidance for Using the Northbeam Orders API
- [Using the API](https://docs.northbeam.io/docs/using-the-api.md): Guidance for Using the Northbeam Orders API
- [Authentication](https://docs.northbeam.io/docs/authentication.md): Every Northbeam API request is authenticated with two headers
- [Environments](https://docs.northbeam.io/docs/environments.md): Production and UAT base URLs, and what each one is for
- [Errors](https://docs.northbeam.io/docs/errors.md)
- [Orders API](https://docs.northbeam.io/docs/orders-api.md): Learn how to send order data to Northbeam using the Orders API, with steps for setup, validation, backfilling, and monitoring.
- [Limits](https://docs.northbeam.io/docs/orders-api-limits.md): This Page describes the limitations of the Orders API and suggested uses
- [Order Definition](https://docs.northbeam.io/docs/order-definition.md): This page describes Northbeam's semantic definition of an order and how order attributes play a role in determining Subscription or Returning Customer metrics
- [Hashing Customer Data](https://docs.northbeam.io/docs/hashing-customer-data.md): Normalization and hashing guidelines for customer email and phone numbers
- [Upsert a list of orders to Northbeam](https://docs.northbeam.io/reference/post_orders-1.md)
- [Fetch a list of orders](https://docs.northbeam.io/reference/get_orders-1.md)
- [Partially update existing orders](https://docs.northbeam.io/reference/patchorders.md): Update specific fields of existing orders. Only fields present in the request payload will be modified. Omitted fields retain their existing values. Use explicit null to clear optional field values.
- [Add aliases to existing orders](https://docs.northbeam.io/reference/addorderaliases.md): Additively attach alternate order IDs to existing orders. Aliases that already exist are silently ignored. Orders must already exist.
- [Upsert a list of orders to Northbeam (V1, deprecated)](https://docs.northbeam.io/reference/post_orders.md)
- [Fetch a list of orders](https://docs.northbeam.io/reference/get_orders.md)
- [Spend API](https://docs.northbeam.io/docs/spend-api.md): This page describes the usage of our Spend API
- [Best Practices and Limits](https://docs.northbeam.io/docs/spend-api-best-practices-and-limits.md): This page describes the Best Practices and Limitations of our Spend API
- [List spend records](https://docs.northbeam.io/reference/get_spend.md): Retrieve daily spend records for a platform and date range.
- [Upsert one or multiple spend records](https://docs.northbeam.io/reference/post_spend.md): Create or update daily spend records. Records are matched on platform and the campaign/adset/ad hierarchy plus date; existing records with the same key are overwritten. Batches of up to 1000 per call.
- [Delete a spend record](https://docs.northbeam.io/reference/delete_spend.md): Delete a previously submitted daily spend record, matched on platform and the campaign/adset/ad hierarchy plus date.
- [List spend records](https://docs.northbeam.io/reference/get_spend-hourly.md): Retrieve hourly spend records for a platform and time range.
- [Upsert one or multiple hourly spend records](https://docs.northbeam.io/reference/post_spend-hourly.md): Create or update hourly spend records. Same matching behavior as the daily endpoint, at hourly granularity. Batches of up to 1000 per call.
- [Delete a spend record](https://docs.northbeam.io/reference/delete_spend-hourly.md): Delete a previously submitted hourly spend record. Same matching behavior as the daily endpoint, at hourly granularity.
- [Data Exports](https://docs.northbeam.io/docs/northbeam-api-data-exports-overview.md): Export your Northbeam data to your own cloud storage. An overview of the report types, destinations, and the shared results endpoint.
- [Data Export](https://docs.northbeam.io/docs/northbeam-api-data-export-1.md): This page describes the usage of our Data Export API
- [Exporting To GCS](https://docs.northbeam.io/docs/northbeam-api-data-export-gcs-export-1.md): This page describes the Exporting To GCS of our Data Export API
- [Exporting To S3](https://docs.northbeam.io/docs/northbeam-api-data-export-s3-export-1.md): This page describes the Exporting To S3 of our Data Export API
- [Rate Limits](https://docs.northbeam.io/docs/northbeam-api-data-export-rate-limits-1.md): This page describes the Rate Limits of our Data Export API
- [Orders Export](https://docs.northbeam.io/docs/northbeam-api-orders-export.md): Export your orders, including product information, to your own GCS or S3 bucket.
- [Sales Page Export](https://docs.northbeam.io/docs/sales-page-export.md): Export the performance data shown on the Sales page as a CSV download or straight into your own Google Cloud Storage bucket, once or on a schedule.
- [Create a data export config](https://docs.northbeam.io/reference/post_data-export-1.md)
- [Create an Orders export](https://docs.northbeam.io/reference/post_data-export-orders.md): Trigger a one-off Orders export to your own GCS or S3 bucket. The export contains one row per order. By default it uses the default order columns (which include the customer type, first-time vs. returning); if you pass an explicit `columns` list you get exactly those columns. Product ids/SKUs, order…
- [Fetch a data export result](https://docs.northbeam.io/reference/get_data-export-result-export-id-1.md)
- [Fetch all available metrics](https://docs.northbeam.io/reference/get_metrics-1.md)
- [Fetch all labels available for breakdown](https://docs.northbeam.io/reference/get_breakdowns-1.md)
- [Fetch all available attribution models](https://docs.northbeam.io/reference/get_attribution-models-1.md)

## OpenAPI Specs

- [data-export-v1](/openapi/data-export-v1.json)
- [orders-v1](/openapi/orders-v1.json)
- [orders-v2](/openapi/orders-v2.json)
- [spend-v1](/openapi/spend-v1.json)