Tracking for Impact

This guide will show you how to set up tracking for the following Impact metrics in Northbeam:

• Spend, visits, and all conversion-based metrics attributed to Impact campaigns
• Partner and campaign data imported from Impact’s reporting

---

​

How Impact data maps to Northbeam

Once connected, Impact data appears in your Northbeam dashboard across three levels: This mirrors Impact’s native hierarchy: Programs (campaigns) contain partners, and partners use individual ads/creatives.

---

​

Setup steps

1. Connect Your Impact Account
2. Insert Northbeam UTM Parameters
3. Remove Impact Custom Spend (Optional)

---

​

Step 3: Remove Impact Custom Spend (Optional)

Once connected, Northbeam pulls up to 3 years of historical spend data from Impact. If you’re currently sending Impact spend via a Spend Sheet or Spend API, you may want to remove overlapping spend to avoid duplicate reporting. For example:

• If the integration is connected on 5/10/26, Northbeam will backfill Impact spend data to 5/10/23

If you have Impact spend data older than the integration lookback window and would like to preserve it, keep those older records in place.

​

Removing from Spend Sheet

1. Go to Data Spreadsheets” target=“_blank” href=“https://dashboard.northbeam.io/settings/data-spreadsheets”>Settings > Data Spreadsheets
2. Locate the sheet tied to Impact
3. Zero out the Impact spend that overlaps with the integration backfill period
   • Example: if connecting on 5/10/26, zero out Impact spend from 5/10/23 onward

​

Removing from Spend API

Delete existing Impact spend records using the Delete Spend endpoint: /reference/delete\_spend

​

Need Help?

If you’re unsure which values to remove, please submit a support ticket and we’d be happy to help.

---