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This guide will show you how to set up tracking for the following AppLovin metrics in Northbeam: Northbeam recently partnered with AppLovin to bring you a seamless integration. Once connected, Northbeam pulls AppLovin spend and reporting into your dashboard and enables AppLovin attribution alongside your other channels.

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Setup steps

  1. Report API Key
  2. Find Your Account ID
  3. Add Your Credentials in Northbeam
  4. Add Northbeam UTMs
  5. Remove Custom Spend (Optional)

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Step 5: Remove Custom Spend (Optional)

If you were previously uploading AppLovin spend into Northbeam using a custom spend sheet or API, you may need to adjust or remove these entries to avoid duplication after the integration is complete.

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Determine Whether to Adjust or Remove Spend

  1. Identify the Source of Custom Spend:
    • Refer to Step 1: Add Spend to review your custom spend sheet or API configuration.
    • Determine if the uploaded spend overlaps with the data now being pulled through the AppLovin integration.
  2. Adjust Spend if Needed:
    • If there is overlap, adjust or remove the relevant entries from the custom spend sheet or API configuration to prevent double-counting.
    • If there is no overlap, you can leave the existing entries as they are.
ImportantDuplicate spend entries in Northbeam may result in incorrect reporting and data discrepancies.