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This guide will show you how to set up Universal Ads spend tracking in Northbeam. Once connected, Northbeam will automatically pull:
  • Spend data from Universal Ads
  • Campaign-level reporting data from Universal Ads
Because Universal Ads is a CTV platform, this integration is currently spend-only and does not support:
  • UTMs or NBT parameters
  • Revenue attribution
  • Conversion attribution
  • Click-based attribution
  • CDV (Customer Data Views)