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When you’re done, Northbeam automatically pulls in your Universal Ads spend and campaign-level reporting data.
Before you start, make sure you have:
  • A Universal Ads login that can authorize the connection
  • Access to Connections in Northbeam
This is a spend-only integration. Universal Ads is a CTV platform, so the integration doesn’t support:
  • UTMs or NBT parameters
  • Revenue attribution
  • Conversion attribution
  • Click-based attribution
  • Clicks + Deterministic Views (C+DV)

1. Connect the account

Sync spend and campaign reporting from Universal Ads.

2. Confirm tracking

Check that the connection is syncing.
1

Connect your Universal Ads account

  1. Open Connections. If you’re still in onboarding, go to Integrations instead.
  2. Find Universal Ads and click Connect.
  3. Follow the Universal Ads sign-in flow to authorize your account.
Once it connects, your Universal Ads account shows up on the Connections page.
Universal Ads account shown as connected on the Northbeam Connections page

Settings > Connections > Universal Ads

If you skip this step: Universal Ads spend and campaign reporting data won’t appear in Northbeam.
2

Confirm tracking

Universal Ads doesn’t use UTMs, so you can skip the UTM check. Spend can take a while to appear after you connect, depending on Universal Ads’ sync timing.If a check fails, see Troubleshooting Northbeam data.

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Need help?

Universal Ads FAQ

Attribution limits, multiple accounts, and reporting differences.

Troubleshooting Northbeam data

Start here if a check above fails.