Channels - Northbeam

Set up one guide for each platform you spend on. Most guides follow the same steps:

1. Connect the account

Northbeam pulls in spend, impressions, and campaign structure.

2. Add Northbeam parameters

For channels that send clicks to your site, so visits and orders tie back to your ads.

3. Confirm tracking

Check that data is flowing before you rely on it.

Find your channel

Meta

Google + YouTube

TikTok

Microsoft

Pinterest

Snapchat

X

Reddit

OpenAI

CTV & Streaming

MNTN

Neon Pixel

Tatari

Vibe.co

Paramount

Universal Ads

Keynes

Bliss Point

Programmatic, Display & Apps

TradeDesk

AppLovin

LiveIntent

Commerce & Marketplaces

Amazon

Meta & TikTok Shops

ShopMy

ROKT

Email & SMS

Klaviyo

Attentive

Affiliate & Partnerships

Impact

Rakuten

Other Setups

Non-integrated channels

Off-domain sites

Multiple stores & regions

Don’t see your platform? Any platform can be tracked with Spend API + UTMs.

Learn the basics

Integrations and UTMs UTMs for Legacy Platforms Northbeam’s Integrations Channel changelog

Next section: Data & terminology