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Northbeam’s products answer different questions and work together:
  • Multi-Touch Attribution (MTA) — daily attribution across channels, ads, and creatives
  • Incrementality — controlled experiments that measure causal lift
  • Mixed Media Modeling (MMM) — long-run channel contribution to revenue
  • Apex — send Northbeam attribution to Meta
  • AI — connect Northbeam to Claude and query your data
MTA reports daily, incrementality tests what caused it, and MMM sets the long-run mix — results feed back into each other.