Connect your X ad account and add Northbeam parameters so spend and revenue line up.
When you’re done, Northbeam shows your X spend, impressions, visits, and attributed revenue on the same campaigns, ad groups, and ads.
Before you start, make sure you have:
An X login with admin access to the ad account
Access to X Ads Manager to edit your ads
1. Connect the account
Sync spend, impressions, and campaign structure from X.
2. Add Northbeam parameters
Add nine values in Add URL tracking so visits and orders tie back to your ads.
3. Confirm tracking
Click a live ad and check the landing page URL.
1
Connect your X ad account
Open Connections. If you’re still in onboarding, go to Integrations instead.
Find X Ads and click Connect.
Sign in to X with the admin login.
The connection pulls your current and historical campaigns, ad groups, and ads from the X Ads API, along with spend, impressions, and X-reported conversion and creative metrics. Impressions power the Clicks + Modeled Views attribution model.If you skip this step: campaign, ad group, and ad names are missing, along with spend and impressions.
2
Add Northbeam parameters to your ads
In X Ads Manager, open Add URL tracking on every ad and fill in all nine values below. Northbeam needs all of them to match your X traffic to spend. You can also copy each one from your UTM Guide in Northbeam.
Field
Value
Source
twitter
Medium
paid
Name
{{campaign_name}}
Term
{{adgroup_name}}
Content
{{ad_name}}
x_campaign_id
{{campaign_id}}
x_adgroup_id
{{adgroup_id}}
x_ad_id
{{ad_id}}
nb_platform
x
The first five are the standard fields at the top of the panel. Add the last four under Custom parameters by clicking Add custom parameter for each.
