Tracking for Klaviyo

Visits, revenue, and orders from Klaviyo Campaigns and Flows

• Email and SMS sign-up events from Klaviyo’s forms
• Spend data using a Custom Spendsheet

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Setup steps

1. Connect Your Klaviyo Account (required)
2. Insert Northbeam UTM Parameters (required)
3. Implement Sign Up Event
4. Set up Custom Spendsheet
   • 4A. Requesting a Custom Spendsheet (Optional)
   • 4B. Re-Categorizing Custom Spend (Optional)

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Step 3: Implement Sign Up Event

Once the integration is set up, we’ll begin pulling the raw sign up events from your Klaviyo account. In order to see attribution of these events (ex. Facebook Ads drove X email sign ups), we’ll need our Sign Up Event- Email to be placed.

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Step 4A: Requesting a Custom Spendsheet (Optional)

Our Klaviyo integration doesn’t fetch any spend/cost data from the platform. If you’d like to upload this data to your dashboard, you can use a Custom Spendsheet.

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Step 4B: Re-Categorizing Custom Spend (Optional)

If you decide to upload costs via Custom Spendsheet, the Spend data will be categorized under the platform called “Other”. We can use our Breakdowns Manager to move it into “Klaviyo”.

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