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The language of your data. These articles define how Northbeam assigns credit, what each metric means, and how to read the numbers honestly — the reference you’ll come back to whenever a number needs interpreting.

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What you’ll do

  • Learn the attribution models, windows, and accounting modes
  • Look up metric definitions and data sources
  • Interpret numbers — good, bad, and hard-to-track

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Attribution fundamentals

Attribution ModelsAttribution WindowsLookback WindowsAccounting ModesHow Credit Is Assigned in Northbeam

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Metrics & data

Northbeam Metrics 101Subscription MetricsNorthbeam’s Data SourcesHow does Northbeam track Orders and Ads?

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Reading the numbers

What is a good/bad number in Northbeam?How do I correctly and confidently interpret non-click channels?What’s the difference between Organic vs Unattributed?Case scenario: Cash snapshot vs Accrual performanceCase scenario: Clicks + Modeled Views vs Clicks-Only
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