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04
Data & terminology.
The language of your data. These articles define how Northbeam assigns credit, what each metric means, and how to read the numbers honestly — the reference you’ll come back to whenever a number needs interpreting.
Start at 04.1 →14 articles · 3 chapters
What you’ll do
✓Learn the attribution models, windows, and accounting modes✓Look up metric definitions and data sources✓Interpret numbers — good, bad, and hard-to-track
04.1Attribution fundamentals5 articles
01Attribution Models→02Attribution Windows→03Lookback Windows→04Accounting Modes→05How Credit Is Assigned in Northbeam→
04.2Metrics & data4 articles
01Northbeam Metrics 101→02Subscription Metrics→03Northbeam’s Data Sources→04How does Northbeam track Orders and Ads?→
04.3Reading the numbers5 articles
01What is a good/bad number in Northbeam?→02How do I correctly and confidently interpret non-click channels?→03What’s the difference between Organic vs Unattributed?→04Case scenario: Cash snapshot vs Accrual performance→05Case scenario: Clicks + Modeled Views vs Clicks-Only→
Done here? 05 → Platform