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05
Platform.
A tour of the product, surface by surface: the dashboards, sales and attribution pages, creative analytics, orders, and the features that tie them together — plus what to do when numbers don’t match.
Start at 05.1 →43 articles · 4 chapters
What you’ll do
✓Learn what each dashboard surface shows and how to configure it✓Understand the products behind the numbers — MTA, Incrementality, MMM, Apex✓Troubleshoot tracking and reconcile mismatches
05.1Platform12 articles
01🏠 Overview Home Page02💰 Sales03📊 Attribution Home Page04🎨 Creative Analytics05🌡️ Product Analytics06📦 Orders07🔭 Metrics Explorer Home Page08🚀 Metrics Explorer Quickstart Guide09🔭 Metrics Explorer Best Practices: 7 Tips10Adding / Removing Users11Adding / Removing Ad Accounts12Changing Currency
05.2Products10 articles
01Products overview02What is Northbeam’s MTA Methodology?03🧬 Clicks + Deterministic Views (C+DV)04Incrementality05Mixed Media Modeling (MMM)06🏍️ Northbeam Apex07Apex FAQs08Enable Apex for Meta09Set up a Meta Custom Attribution Campaign10Test page
05.3Features8 articles
01Features overview02Manage Breakdowns and Saved Views03💸 Profit Benchmarks04What is Northbeam’s Model Comparison Tool?05Exporting Data06📂 Touchpoints Export07Subscription Analytics08Connect Northbeam to Claude
05.4Troubleshoot13 articles
01Differences in Ad Performance02Differences in Ad Spend03Differences in Unattributed Data04Differences in Visits and Journeys05Why Doesn’t Northbeam Match My Shopify Reporting?06Why is my FB ROAS so much lower in Northbeam?07Checking Ad Platform Connections08Checking UTM Tracking09Troubleshooting Tracking Issues10Troubleshooting Pixel Tracking11Gclid, Fbclid, and Redirects12❓Frequently Asked Questions13What’s the difference between Blotout and Northbeam—and do I need both?
Done here? 06 → Use cases