Platform - Northbeam

A tour of the product, surface by surface: the dashboards, sales and attribution pages, creative analytics, orders, and the features that tie them together — plus what to do when numbers don’t match.

What you’ll do

Learn what each dashboard surface shows and how to configure it
Understand the products behind the numbers — MTA, Incrementality, MMM, Apex
Troubleshoot tracking and reconcile mismatches

Platform

Overview Home Page Sales Attribution Home Page Creative Analytics Product Analytics Orders Metrics Explorer Home Page Metrics Explorer Quickstart Guide Metrics Explorer Best Practices: 7 Tips Adding / Removing Users Adding / Removing Ad Accounts Changing Currency

Products

Products overview What is Northbeam’s MTA Methodology?🧬 Clicks + Deterministic Views (C+DV)Incrementality Mixed Media Modeling (MMM)🏍️ Northbeam Apex Apex FAQs Enable Apex for Meta Set up a Meta Custom Attribution Campaign

Features

Features overview Manage Breakdowns and Saved Views 💸 Profit Benchmarks What is Northbeam’s Model Comparison Tool?Exporting Data 📂 Touchpoints Export Subscription Analytics Connect Northbeam to Claude

Troubleshoot

Differences in Ad Performance Spend or Impressions Are Missing Data Appears as Organic, Other, or Unattributed Visits Are Missing or Lower Than Expected Why Doesn’t Northbeam Match My Shopify Reporting?Why is my FB ROAS so much lower in Northbeam?Checking Ad Platform Connections Checking UTM Tracking Troubleshooting Northbeam Data Troubleshooting Pixel Tracking Gclid, Fbclid, and Redirects ❓Frequently Asked Questions What’s the difference between Blotout and Northbeam—and do I need both?

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