Tracking for Attentive

Visits, revenue, and orders from Attentive Campaigns and Flows

Email and SMS sign-up events from Attentive’s opt-in forms

Input	If Input is missing…	Output
Attentive Integration (required)	Sign up volume will be missing and associated metrics will not be populated	Sign up event volume is imported from Attentive to your Northbeam dashboard.
UTM Parameters (required)	Visits and Revenue will not be attributed to your Attentive Campaigns	Visits and Revenue attribution to Attentive Campaigns(ex. “Welcome Series” drove $X in revenue)
Sign Up Event	Sign ups will be Unattributed	Sign Up attribution to all channels(ex. Facebook drove X amount of Sign Ups)
Custom Spendsheet	There will be no costs associated with Attentive	Spend/Cost data associated to Attentive.Required for cost-based metrics associated Attentive (ex. ROAS, CAC)

Setup steps

Once the integration is set up, we’ll begin pulling the raw sign up events from your Attentive account. In order to see attribution of these events (ex. Facebook Ads drove X sign ups), we’ll need our Email Sign Up Event or Custom Goal Event script to be placed. Please choose one:

Type	Details
Sign Up Event- Email	Events are reported under the default metric called “Email Sign Up”
Custom Goal Event	Events are reported under a custom metric called anything you’d like.

​Setup steps

​Step 5: Implement Sign Up Event

Setup steps

Step 5: Implement Sign Up Event