Tracking for Meta Ads

This guide will show you how to set up tracking for the following Meta metrics in Northbeam:

Spend, impressions, visits and all conversion-based metrics attributed to Meta Ads
Creative metrics imported from Meta Ads’ in-platform reporting

Advertise on Meta Shop?

Shopify Stores - Make sure your store is connected to Meta and Instagram by Meta
Custom Stores - Make sure to label your Meta Shop orders with an order_tag (Server API) and reach out to our team with the name of the tag.

For more information,learn about Meta Shops (and TikTok Shops) here.