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This guide will show you how to set up LiveIntent tracking in Northbeam. The LiveIntent integration currently supports:
  • LiveIntent spend and platform reporting
  • Click-based attribution using Northbeam tracking parameters
  • Campaign- and creative-level reporting
Support for deterministic impression and view-through attribution is planned for a future release.

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How LiveIntent data maps to Northbeam

Once connected, LiveIntent data appears in Northbeam using the following hierarchy: LiveIntent performance is reported at the Campaign and Ad levels. The Adset level displays a placeholder to preserve Northbeam’s reporting hierarchy.