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When you’re done, Northbeam shows your LiveIntent spend, impressions, clicks, visits, and attributed revenue on the same campaigns and creatives. Attribution for LiveIntent is click-based today. Deterministic impression and view-through attribution is planned for a future release.
Before you start, make sure you have:
  • A LiveIntent username and password with access to the advertiser account you want to connect
  • Access to edit the click URLs on your LiveIntent creatives

1. Connect the account

Sign in to LiveIntent from Northbeam and pick your advertiser.

2. Add Northbeam parameters

Add nbt and decisionid to every creative’s click URL.

3. Confirm tracking

Check that parameters and spend are reaching Northbeam.
1

Connect your LiveIntent account

Northbeam connects with your LiveIntent username and password. It uses them to sign in to LiveIntent and get an access token. Use a login that has access to the advertiser account you want to connect.
  1. Open Connections and select LiveIntent. If you’re still in onboarding, go to Integrations > LiveIntent instead.
  2. Enter your LiveIntent username and password.
  3. Once sign-in succeeds, select the right LiveIntent advertiser.
  4. Click Save.
Northbeam LiveIntent connection form with username, password, and advertiser fields
If you skip this step: LiveIntent spend, impressions, clicks, and campaign and creative names won’t appear in Northbeam.
2

Add Northbeam parameters to your ads

Add the Northbeam parameters to the click URL of every LiveIntent creative, existing and new. Northbeam doesn’t add or update these URLs through the LiveIntent API.Append this string to each click URL:
Use ? if the click URL doesn’t have any parameters yet:
Use & if it already has parameters:
LiveIntent creative click URL with the Northbeam nbt and decisionid parameters appended
For more on click URLs, see Zeta Global’s Click-URL Macros and Accepted Characters docs.If you skip this step: spend and platform metrics may still appear, but Northbeam may not be able to attribute visits and conversions to your LiveIntent campaigns and creatives.
3

Confirm tracking

LiveIntent reporting can take several hours to appear after you connect, and may keep updating for up to 48 hours.For a full check:If a check fails, see Troubleshooting Northbeam data.

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How LiveIntent data maps to Northbeam

LiveIntent performance is reported at the Campaign and Ad levels. The Adset level shows a placeholder to keep Northbeam’s reporting hierarchy.

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Need help?

LiveIntent FAQ

Common LiveIntent setup and reporting questions.

Troubleshooting Northbeam data

Start here if a check above fails.