Tracking for TradeDesk

Input	Output	If Input is missing…
TradeDesk Integration	Spend and campaign performance pulled into your dashboard	TradeDesk spend will not appear in Northbeam.
Northbeam UTM Parameters	Revenue, transactions, and visits attributed to your TradeDesk campaigns, ad groups, and creatives	Spend and revenue will report on separate line items, making performance very difficult to read.
REDS feed (optional)	Event-level impression data, which unlocks Clicks + Deterministic Views	Spend and click attribution still work, but C+DV is unavailable.

Input

Output

If Input is missing…

TradeDesk Integration

Spend and campaign performance pulled into your dashboard

TradeDesk spend will not appear in Northbeam.

Northbeam UTM Parameters

Revenue, transactions, and visits attributed to your TradeDesk campaigns, ad groups, and creatives

Spend and revenue will report on separate line items, making performance very difficult to read.

REDS feed (optional)

Event-level impression data, which unlocks Clicks + Deterministic Views

Spend and click attribution still work, but C+DV is unavailable.

Choose your setup path

TradeDesk can send data to Northbeam two ways. Both give you spend reporting and click attribution — the difference is whether you also want C+DV.

	With REDS	Without REDS (scheduled report)
How data arrives	Event-level impression, click, and conversion data via TradeDesk’s Raw Event Data Stream	Aggregated daily spend delivered to Northbeam as a scheduled email report
Setup time	~1–2 weeks, including REDS provisioning	~1–3 days
Requires	A signed REDS access letter with TradeDesk (a paid TradeDesk add-on)	A scheduled report configured in TradeDesk
Supports C+DV	Yes	No

C+DV requires REDS. The scheduled report path delivers daily totals, not the event-level impression data needed to match views to individual orders. If you want C+DV, choose the REDS path.You can start on the scheduled report path and upgrade to REDS later — just ask your TradeDesk account manager for REDS access when you’re ready.

Supported channels and attribution models

TradeDesk click tracking is supported on the following channels:

Display

Video

Native Display

Native Video

These channels support all Northbeam attribution models:

First Touch

Last Touch

Last Non-Direct Touch

Linear

Clicks-Only

Clicks + Deterministic Views (C+DV) — REDS path only

Channels with limited attribution. TV, Digital Out of Home, and Audio rarely drive a direct website click, so you’ll see minimal tracking and performance data for them. Spend still reports as normal.

Before you start

An active Northbeam account

A TradeDesk advertiser account with campaign manager access

Active TradeDesk campaigns on a supported channel

The Northbeam pixel installed and firing on your site

For the REDS path and C+DV: REDS access with TradeDesk (a paid add-on)

For C+DV: the same order_id sent to both TradeDesk and Northbeam — see Enable C+DV

​Choose your setup path

​Supported channels and attribution models

​Before you start

​Setup steps

Choose your setup path

Supported channels and attribution models

Before you start

Setup steps