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When you’re done, Northbeam attributes your Meta Shops and TikTok Shops orders and revenue alongside your Web Shop orders.
Before you start, make sure you have:
  • Meta Shops: a Meta Business user with admin access to both the Meta Shop (in Commerce Manager) and the Meta ad account
  • TikTok Shops: a TikTok user with admin access to both the TikTok Shop and the TikTok ad account
  • Custom (non-Shopify) stores: a way to send orders with an order tag through the Northbeam Server API

1. Set up Meta Shops

Link your shop, connect the ad account, and finish store setup.

2. Set up TikTok Shops

Bind your shop in Ads Manager and connect the ad account.

3. Confirm tracking

Check that Shops revenue shows up, not just spend.
Only use Meta Shops or TikTok Shops? Do that step and skip the other.
1

Set up Meta Shops tracking

A. Connect your Meta Shop to Ads Manager
  1. Log in to Meta Ads Manager with your advertiser account.
  2. Go to Commerce Manager > Shops.
  3. Confirm your shop is connected directly to the advertiser account.
B. Connect your Meta ad account to Northbeam and check permissions
  1. Make sure your Meta advertiser account is connected to Northbeam.
  2. Make sure the Meta Business user connected to Northbeam is an admin on both:
    • The Meta Shop (in Commerce Manager)
    • The Meta advertiser account (in Business Manager / Ads Manager)
C. Finish setup for your store typeShopify stores:Custom stores:
  • Use an order tag to mark Meta Shop orders.
  • Send the tag in the order_tags field through the Northbeam Server API.
  • Tell our team the tag name so we can finish setup.
If you skip this step: Meta ad spend can still show up, but Meta Shops revenue won’t be attributed.
2

Set up TikTok Shops tracking

Northbeam needs the right TikTok Shop binding and permissions to attribute GMV and revenue.A. Bind your TikTok Shop to Ads Manager
  1. Log in to TikTok Ads Manager (not Business Center).
  2. Go to Assets > TikTok Shop.
  3. Confirm the shop is bound directly under the advertiser account. Shops bound only through Business Center won’t sync.
B. Connect your TikTok ad account to Northbeam and check permissions
  1. Make sure your TikTok advertiser account is connected to Northbeam.
  2. Make sure the TikTok user connected to Northbeam is an admin on both:
    • The TikTok Shop
    • The TikTok advertiser account
C. Finish setup for your store typeShopify stores:Custom stores:If you skip this step: TikTok ad spend may still show up, but GMV and revenue won’t.
3

Confirm tracking

For a full check:If a check fails, see Troubleshooting Northbeam data.Meta Shops: ad spend shows but no revenue? Check that:
  • The shop is connected directly in Commerce Manager and linked to your advertiser account.
  • The Meta user is an admin on both the shop and the advertiser account.
  • The Meta advertiser account is connected to Northbeam.
  • Shopify stores: your store is connected to your shop through the Facebook and Instagram by Meta app.
  • Custom stores: your Meta Shop orders carry an order_tag, and you’ve told our team the tag name.
TikTok Shops: ad spend shows but no GMV or revenue? Check that:
  • The shop is bound in Ads Manager (not Business Center).
  • The TikTok user is an admin on both the shop and the advertiser account.
  • The TikTok advertiser account is connected to Northbeam.
  • Shopify stores: your store is connected to your shop through the TikTok Shops app.
  • Custom stores: your TikTok Shop orders carry an order_tag, and you’ve told our team the tag name.

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What are Web Shops, Meta Shops, and TikTok Shops?

Northbeam reports conversions from three types of shops. Each one is a different checkout, meaning where your customer places the order.
Meta Shops and TikTok Shops attribution only works with the Clicks Only and Clicks + Modeled Views attribution models.With First Touch, Last Touch, Last Non-Direct Touch, or Linear, Meta Shops and TikTok Shops each report as their own line item, showing only total orders and revenue.

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Need help?

Meta & TikTok Shops FAQ

Common Shops setup and reporting questions.

Troubleshooting Northbeam data

Start here if a check above fails.