We report conversions from three different types of Shops. Each Shop corresponds to a specific checkout experience, or where your customer places their order.
Web Shops
This is your store’s normal checkout experience, where our Purchase Event fires.
This is Facebook’s (and Instagram’s) native shopping experience — where customers purchase directly from the platform, as opposed to your online store. Learn about Meta Shops here.
TikTok Shops
This is TikTok’s native shopping experience — where customers purchase directly from TikTok’s platform, as opposed to your online store. Learn more about TikTok Shops here.
Meta Shops and TikTok Shops attribution are only supported using the Clicks Only or the Clicks + Modeled Views attribution models.If using First Touch, Last Touch, Last Non-Direct Touch, or Linear — Meta and TikTok Shops will report as its own line item. You’ll simply see total orders and revenue from these channels.
