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This guide will show you how to set up tracking for the following TikTok metrics in Northbeam:
  • Spend, impressions, visits and all conversion-based metrics attributed to TikTok Ads
  • Shopify Stores - Make sure your store is connected to TikTok Shops.
  • Custom Stores - Make sure to label your TikTok Shop orders with an order_tag(Server API) and reach out to our team with the name of the tag.
For more information,learn about TikTok Shops (and Meta Shops) here.

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GMV Max Campaigns

TikTok’s GMV Max is an automated advertising solution designed to maximize a seller’s total sales revenue (GMV) within their TikTok Shop. It uses AI to optimize campaign performance — automating tasks like audience targeting, bidding, and creative selection — while focusing on hitting a target ROI and driving incremental sales through a mix of paid and organic traffic. In short, GMV Max takes over the heavy lifting of campaign management so you can scale your TikTok Shop sales more efficiently.

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How to track GMV Max in Northbeam

Requirements
  • Your TikTok Shop account must be connected to a TikTok Ad Account
  • That TikTok Ad Account must also be connected to Northbeam
  • The connected user must be an admin on the TikTok Ad Account and TikTok Shops account.
Once these connections are in place, Northbeam will automatically attribute GMV Max campaign data to the corresponding TikTok campaigns.

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Where to Find GMV Max Performance in Northbeam

Navigate to the Sales page in Northbeam. You’ll see a platform labeled GMV Max. Within this platform, you’ll find your GMV Max campaigns along with attributed conversion data.

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Troubleshooting GMV Max

If you don’t see GMV Max spend or attributed conversion data, it’s likely due to one of the following:
  • Your TikTok Shop account isn’t connected to any TikTok Ad Account
  • Your TikTok Shop account is connected to a TikTok Ad Account that isn’t linked to Northbeam
To verify this setup in TikTok Business Center:
  1. Select the correct Business Center
  2. Go to Assets → Ad Accounts
  3. Select the relevant Ad Account
  4. Navigate to Assets → TikTok Shop
    1. If your shop isn’t listed, it’s not linked to that Ad Account

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TikTok Smart+ 2.0 (Smart Performance Campaigns)

TikTok Smart+ 2.0 adds a new level called Asset Groups, which sits between Ad Groups and creatives. Because this structure is different from standard TikTok campaigns, Northbeam made an update so Asset Group names are easy to see in reporting.

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How Smart+ 2.0 Appears in Northbeam

TikTok Smart+ 2.0 structure:
  • Campaign
  • Ad Group
  • Asset Group
  • Creative
How Northbeam Displays It
  • Campaign
  • Ad Group
  • Asset Group |:| Creative Name
Northbeam shows the Asset Group at the start of the Ad name, followed by the creative name.

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Ad Name Format

Asset Group Name |:| Creative Name Example: Prospecting - UGC |:| spark-echo_V3_QRT472_LD-20251112.mp4 What to know
  • |:| is a separator between the Asset Group and the Creative
  • This happens automatically for Smart+ 2.0 campaigns
  • No setup or changes are required

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How to View Performance by Asset Group

Asset Groups are not a separate tab yet, but you can still review performance by using search. Steps:
  1. Go to the Sales Page
  2. Filter Platform to TikTok
  3. At the Ad level, use the search bar to enter the Asset Group name
This will show all ads that belong to that Asset Group.
This update improves naming clarity for Smart+ 2.0 campaigns. More Asset Group reporting improvements are being explored.