Skip to main content
When you’re done, Northbeam shows your Rakuten spend, impressions, visits, and attributed revenue on the same campaigns, publishers, and ads.
Before you start, make sure you have:
  • Access to your Rakuten Advertising Dashboard to edit link parameters and schedule reports
  • Rakuten reports set to USD (if your account isn’t in USD, contact Rakuten support to change the report output currency)
  • Access to Connections in your Northbeam dashboard

1. Add Northbeam parameters

Add four link parameters once in Rakuten.

2. Send your reports

Schedule two daily reports, then turn on the integration.

3. Confirm tracking

Check that parameters and spend are reaching Northbeam.
1

Add Northbeam parameters to your ads

Do this first. You’ll confirm it’s done when you turn on the integration in the next step.
  1. Open your Rakuten Advertising Dashboard.
  2. In the header, click Links, then Link Parameters.
  3. Add these four parameters:
Rakuten Link Parameters with the four Northbeam parameters added

Links > Link Parameters

If you skip this step: Northbeam can’t tie visits and orders to your Rakuten ads, so spend and revenue show up on separate lines.
2

Send Northbeam your Rakuten reports

Northbeam gets your Rakuten campaign and ad names, spend, and impressions from scheduled email reports. Impressions also power Northbeam’s view-through modeling. Create two reports for full coverage:
  • This Month, named nb_reporting_tm
  • Last Month, named nb_reporting_lm
Reports must be in USD. Northbeam assumes all Rakuten data is in USD. If your Northbeam dashboard uses another currency, Northbeam converts spend with the daily exchange rate, but the conversion will be wrong if your Rakuten reports aren’t in USD. If your Rakuten account isn’t in USD, contact Rakuten support to change the report output currency.
Get your Northbeam report email
  1. In Northbeam, open Connections.
  2. Scroll to Rakuten and copy the Email Address. It looks like [your_client_id]zzznbzzzrakuten@robot.northbeam.io.
Report 1: This Month (nb_reporting_tm)
  1. Open your Rakuten Advertising Dashboard.
  2. In the header, click Reports > Reporting > Create New Report.
  3. Add these fields and metrics:
  4. Click Save Report and name it nb_reporting_tm.
  5. Click Manage Report > Schedule Report.
  6. Set these fields:
    • Date Range: This Month
    • Time Zone: (GMT+00:00) GMT
    • Date Type: Transaction Date
    • Uncheck Include Summary
    • Schedule Time: Daily, with the hour set anywhere between 10AM and 6PM
    • Check Deliver report to Email and paste the email address you copied from Northbeam
  7. Click Set Scheduling.
Report 2: Last Month (nb_reporting_lm)Repeat the steps above with two changes. Everything else stays the same.
  • Report name: nb_reporting_lm
  • Date Range: Last Month
Turn on the integration
  1. Open Connections and scroll to Rakuten.
  2. Check the boxes to confirm you’ve set up Click UTMs and Scheduled Report.
  3. Click Connect.
Rakuten connection in Northbeam with the Click UTMs and Scheduled Report boxes checked
If you skip this step: Rakuten campaign and ad names are missing, along with spend and impressions.
3

Confirm tracking

If a check fails, see Troubleshooting Northbeam data.

​
Need help?

Troubleshooting Northbeam data

Start here if a check above fails.